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Sales Manager

Denver, Colorado, 80237, United States
March 07, 2012

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Kristi Angell

**** *. ******* *** – Denver, CO **237 – 303-***-**** –


Use my Executive level management, independent entrepreneurial, and self reliant background to assist companies in their growth initiatives in a work from home environment. Using my background in internet knowledge, research and development, analytical and technical reporting, and product development to help an organization looking to grow their business and enhance their services and product offerings. With my proven experience, I will contribute to a company’s growth and bottom line and assist them in creating reporting requirements, data analysis, along with strategies and initiatives that will help them exceed revenue goals.


Owner and creator of an internet marketing company

Instrumental member of Executive Management teams in Director level positions

Experience in creating, maintaining, and developing key reports and industry related intelligence relevant to a company’s requirements for growth and analysis

Accomplished business professional with strong career experience in sales management, direct sales, and business development

Experience in creating new product offerings and implementing strategies to enhance product offerings

Experience in restructuring and managing sales organizations and hiring key employees

Experience in developing and maintaining budgets to provide profitability and revenue growth


Director of Operations

Director of Business Development

Manager of Ecommerce and Portal Website

Director of Sales

Vice President of Sales

Marketing Manager

Product Manager

Senior Sales Executive



Angell Enterprises, LLC

2007 – Current

Responsibilities include the development and creation of an internet portal. Responsibilities include research and product creation including site design, content writing, data compilation, content management, reporting, search engine optimization, marketing, and site maintenance.

Created and management the development of a new web site

Create and maintain reports and analytical data for the site

Created a marketing strategy for the site

Initiated site design to include industry enhanced product offerings, increased conversion, and search engine optimal content to the site

Researched and developed competitive analysis reports and growth and development plans

Researched and compiled vendor contacts data for target marketing purposes

Manage backend content management system

Responsible for content writing

Responsible for sales and marketing for the site

Division Director, a division of Lion, Inc.

2005 – 2007

Responsibilities included the evaluation of their current ecommerce portal and revenue streams and creation of a business plan to improve the monetization of the product offering. The business plan included designing and directing revenue optimization, streamlining affiliate program, website redesign, search engine optimization and marketing, building and managing a sales and marketing organization, developing annual initiatives, creating and adhering to an annual budget, building strategies to enhance the product offerings, and putting in place internal personnel and systems to reduce inefficiencies. Results included:

Created new revenue streams resulting in increased revenue in related products

Create and maintain reports and analytical data for executive management team and sales staff

Research and development for current and new product offerings

Initiated a site redesign project that included new product offerings, increased conversion, and created more “stickiness” to the site

Developed a plan to redesign site which included new vertical market offerings

Restructured the sales organization

Enhanced core products and internal systems

Streamlined internal processes and procedures

Created and adhered to budget projections and P & L

Director and Vice President of Sales

ServiceMagic, Lending Division

2003 – 2005

Responsibilities included the creation of a new division for the company where I created the sales and marketing strategy resulting in the hiring and management of sales, marketing, and development staff. Worked with web team to optimize the web site and improve conversion rates. Results included:

Developed a business plan which included sales goals, product development strategies, and budget requirements

Hired and managed sales and support staff

Research and development for current and new product offerings

Create and maintain reports and data for executive team and sales staff

Created marketing and advertising campaigns to promote product

Grew the lender network from 0 to 300+ lenders including companies such as Wachovia, Countrywide, Wells Fargo, New Century, and E-Trade

Grew Annual Revenues to $5 million in the first year

Director of Business Development

3t Systems

2002 -- 2003

Responsibilities included marketing and business development for their newly designed system, Mortgage Cadence. Results included:

Developed a strategic marketing plan to include industry related trade shows, direct mailing campaigns, email campaigns, and direct sales

Identified, developed, and cultivated strategic partner relationships

Introduced new product to large Mortgage Lenders

Worked with development staff to create a product the industry was looking for

District Sales Manager

Data Return

2001 - 2002

Responsibilities included the management and growth of existing customers and creating new business opportunities with companies looking to outsource their hosting needs. Results included:

Managed existing accounts and created additional revenue opportunities

Acquired new business through strategic sales

Managed partner channels, which included Microsoft, MCSP’s, Microsoft Certified Partners, Compaq, F5 and Level 3

Grew existing revenue by 20% along with a 75% growth in channel partners

Exceeded expected residual revenue of $15,000 per month

Business Development Manager

Whittman-Hart (Acquired by marchFIRST)

1999 - 2001

Responsible for identifying and developing information technology projects including enterprise e-business strategy, brand building and advertising, technical design and development, complete systems integration, and hosting solutions. Results included:

Sold over $2.5 million through the end of June 2000

Surpassed six-month quota of $2.25 million with an additional $3 million dollars booked for remainder of 2000

Resulting revenue of $5.5 million, surpassing year-end quota of $4.5 million

Provided mentorship and training to junior account executives

Developed and maintained relationships with VP-level executives

Handled contract negotiations, client satisfaction, quality review, account management, and account receivable issues

Area Sales Manager

Executive Reporting Services (Acquired by First American)

1996 – 1999

Started as an Account Sales Representative in Salt Lake City where responsibilities included growing the existing client base and developing new business opportunities. Promoted to Area Sales Manager to open a new territory in the Colorado market. Responsibilities included acquiring new business, hiring, training, and managing new sales individuals. Results included:

Grew over 150 business accounts resulting in over $1.5 million in annual revenue

Exceeded first years sales goals by 10%, exceeded 20% revenue growth in second year, and continued same growth in the following year


University of Utah, Bachelor of Science, Graduated 1994

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