Charles R. Sproat

** ***** **., **********, **. 63031 314-***-****

h96g8f@r.postjobfree.com

Objectives: Create integrated strategies to develop and expand

existing sales. Increase occupancy and average daily rate by

penetrating the market share and achieving goals.

Qualifications: Over Twenty five years of Hotel Management

Twelve years of Sales and Catering

Six years as Director of Sales and Marketing

. Proven ability to maintain two hotels in the absence

of two General Managers

. Detailed oriented hands-on manager with 1.5 million

plus in annual sales

. Increased hotel occupancy, ADR and RevPar by 30% and

exceed monthly goals

. Background in planning and executing sales and

marketing plans

. Ability to explore and cultivate new accounts

. Restructured and organized departments to run more

efficiently

. Highly developed negotiation skills

. Decisive team building leader with ability to develop

talent through

effective training

Education: Forest Park Community College - Business /

Accounting

Meramec Community College - Hotel / Restaurant

Management

Work History: Director of Operations Aug. 2011

- Sept. 2012 Crowne Plaza Clayton Hotel (241

rooms)

. Was Director of Housekeeping until I promoted with-in

. Overseeing Front Office (Reservations/Front

Desk/PBX/Doorman/Drivers)

. Overseeing Engineering and Maintenance crews

. Revenue Management

. Created forms and procedures to improve departments

. Ordering and inventory

. Making sure all departments ran efficiently

Area Director of Sales and Marketing

2009 - 2011

Hotel Indigo Central West End (127 rooms)

St. Louis, Mo.

Wyndham Mayfair Hotel (182 rooms)

. Responsible for hiring and training Sales and Catering

staff

. Achieve hotel sales goal by penetrating targeted

accounts and

conducting local sales blitz to improve market share

. Very proficient in Opera and most hotel PMS systems

. Creating and maintaining group room blocks, monitoring

and forecasting

. Responsible for the management of all Internet sites

. Weekly revenue management calls for IHG and Wyndham

Director of Sales

2005 - 2009

Crowne Plaza St. Louis-Clayton (255 rooms)

St. Louis, Mo.

. Promoted to Director of Sales with-in three months of

employment

. Certified IHG Director of Sales and rated #1 in

meetings for all Crowne Plaza's

. Responsible for hiring and training Sales and Catering

staff

. 21,000 square feet of meeting space with three ball

rooms

. Two million in annual sales

Reservations and Revenue Manager

2001 - 2005

Clayton on the Park Hotel & Residence

St. Louis, Mo.

A Preferred Luxury Hotel

(109 Rooms / 30 Extended Stays / 117 Apartments)

. Started as Front Office Manager, promoted with-in

6months to Revenue Manager then promoted to Sales

Manager with-in one year

. Leased extended stay apartments

. Forecasting and revenue management to achieve a 40%

increase in ADR

. Creating and maintaining group room blocks, loading

rooming list, building direct bill accounts, profiles,

packages and market codes

. Controlled and loaded web-site information

Banquet / Catering Manager 1995 -

2001

Bernie Little's Riverhouse Hotel (88 Suites)

Evansville, In

. Produced and managed BEO's and contracts

. Planned and developed events for catering on and off

property up to a

thousand people

. Managed banquet and kitchen staff

. Ordering and inventory

Reservations Revenue Manager 1991 - 1995

Embassy Suites Biltmore Hotel (256 Suites)

Phoenix, AZ. Flagship hotel for all 28 Wooley Suites

properties

. Was employee of the month and promoted to Reservations

Manager on the same day with-in one month of

employment

. Highest producing reservation manager of all twenty-

eight properties.

. Created forms and procedures that were distributed to

all twenty-eight hotels

. Trained all Crown Sterling Suites Reservation Managers

. Forecasting and revenue

. Presentations for reservation center

Reservations / PBX Asst Manager 1988 -

1991

Ritz Carlton Phoenix Hotel (302 rooms)

Phoenix, AZ.

. Opened new hotel 1988

. Revenue Management

. Cross trained with the sales department and sales

blitz

. Imputed group rooming list, deposits, rate codes and

pre-block rooms

. Created market codes for negotiated accounts

. Imputed group information and reservations

. Training and overseeing PBX and reservation agents

Assistant Front Office Manager

1982 - 1988

Chicago Marriott Downtown (1100 rooms)

Chicago, IL.

. First employee to finish a one week training class in

three days

with a 100% score

. Efficient in MARSHA (Marriott system)

. Involved in Revenue Management

. Imputed large group rooming list

. Handled monthly commission payments for travel

agencies

. Trained and developed new reservation agents

. Overseeing and training guest service agents, bell

staff and doorman

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