Shanahan Ramos 919-***-****
**** ***** ******, *******, ** 27616 ********.*****@*****.***
Professional Profile
• Experienced marketer in multiple formats: online, email, social media, print, radio and television advertising
• Highly effective communicator in oral and written formats
• Strong presenter and platform speaker with experience presenting to large and small audiences
• Proven project manager working successfully with programmers, developers and designers. Skilled at working with management and sales staff to determine and fulfill technology and marketing needs • Experienced large and small event planner organizing, managing and emceeing Sales Rallies, Training Classes and Awards Ceremonies for 700+ attendants
• 10+ years’ experience as a successful web site manager of large public and internal sites
• Online Content Specialist with 10+ years experience in developing, editing and monitoring web site content for public and internal company web sites
• Highly skilled Corporate Marketing and Technology Trainer
Professional Experience
• Channel Event Marketing Manager
CTG onsite at Lenovo
January 2011-October 2011
o Successfully managed the Lenovo corporate presence at industry trade shows and events
o Conducted the planning, creative development and logistical management of Lenovo booth displays with product and collateral presentation for optimal foot traffic and lead generation at channel and retail events
o Responsible for Pre- and Post- event marketing with direct mail, email, hotel drops, and online components
o Heavily assisted with management of Lenovo’s first annual Reseller Partner Forum conference with 400+ attendees and a budget in excess of $1 million
o Developed and analyzed marketing metrics to determine and increase ROI of channel event marketing
o Managed event and marketing budgets and metric reporting to various stakeholders within Lenovo and its marketing partners, Intel and Microsoft
• Global Marketing Services Manager
Harte Hanks onsite at Cisco Systems, Inc.
October 2008-January 2011
o Program Manager of SharedVue, the Cisco Content Syndication Platform that streams solution content onto 1,400+ Cisco Partner web sites in the U.S., Canada and India
o Successfully expanded the online marketing program into French Canada, India and Australia/New Zealand
o Launched a heavily attended series of weekly training webinars to expand program usage and awareness
o Worked within the Cisco Channels Marketing organization internationally to promote, manage and develop integrated marketing programs for Cisco Partners
o Developed highly scalable marketing programs for Cisco Partners involving telemarketing, direct mail, guided voicemail, email and online marketing
o Managed multiple outside vendors for superior customer satisfaction and ROI reporting
• Branch Services Manager
Coldwell Banker Howard Perry and Walston
May 2002 – January 2008
o Developed and implemented monthly training curriculum on Real Estate Marketing, Lead Generation, and Technology for company’s 12 offices and 750+ agents
o Managed the marketing and communication systems for company affiliates including the Charitable Foundation, Title, Mortgage, Insurance and Education companies.
o Managed an annual department budget in excess of $2 million
o Developed the company’s first lead generation system to convert web site traffic into identifiable leads. This included development of a custom software program to capture, monitor, distribute and track web site leads from point of first contact to closing.
o Developed the company’s first E-Commerce Team of agents including operating procedures, training, lead and revenue tracking.
o Conducted annual awards ceremonies, sales rallies and other large company events involving more than 700 attendees and budgets in excess of $100,000/event
o Managed the development of custom web-based programs for use by sales associates in registering buyer and seller clients for personalized real estate services online.
• IT Manager
Reece and Nichols Realtors (previously J.C. Nichols Realtors)
February 1996-May 2002
o Managed the development of the company’s first public web site in 1996
o Managed the development of the company’s first Intranet web site in 1997
o Trained the 1,000+ sales associates on use of these newly developed technology tools
o Managed the development of a custom software program used to schedule property showing appointments
o Created and managed a virtual call center of 12 operators using the scheduling software
References
Lincoln Havens, Cisco Supervisor
*******@*****.*** 919-***-****
Eb Moore, Coldwell Banker Howard Perry & Walston Supervisor
**.*****@***.*** 919-***-****
Denise Williams, Coldwell Banker Howard Perry & Walston Colleague (now with Century 21)
******.********@*********.*** 919-***-****