Marketing Professional

Summary of Qualifications:

Innovative, self-motivated and skilled professional seeks MARKETING / BUSINESS DEVELOPMENT fast-paced position within dynamic, high growth organization that welcomes fresh ideas, dedication, and experience. Exceptional ability to work under high pressure, offering 10 years of Marketing, Management, Business Development, and Project Management experience, by a proven ability to increase revenue and build high-level client confidence and satisfaction.

Marketing Management Profit Maximization

Brand Development

Public Relations

Project Management

Business Development

Account Management

Media Relations

Corporate Communication

Program Development

Budget Development

Strategic Planning

Contract Negotiations

Employee Management

Social Media Management

Employment History:

SENIOR HOME CARE - Clearwater, Florida Home Health Agency

Marketing Manager November 2008-March 2010

Built strategies for increasing overall agency revenues. Provided marketing support and training for 150 sales representatives. Built foundation for commission payout to set standards for Account Managers' monthly goals. Reduced marketing budget by 15% while improving efficiencies and product quality. Recruited, trained, supervised and evaluated marketing staff. Managed the delegation, workflow, organization and timelines of marketing team. Managed vendor relationships including contracting and pricing negotiations related to marketing.

* Established short-term and long-term departmental objectives

* Tracked and reported metrics for measurable campaigns

* Oversaw planning of high-profile, detailed events including National Sales Meeting and President's Club Trips

* Implemented process for project management

* Reported project progress to executive management

* Generated programs and strategies for overall company growth

* Developed and manage marketing budget, strategic plan and personnel plan

* Oversaw charitable contributions and community involvement

* Organized, implemented and evaluated satisfaction surveys for patients and referral sources

* Supervised all corporate communication

* Managed advertising and sales promotions programs and campaigns

* Evaluated, overhauled and streamlined all marketing and branding efforts

* Developed and implemented online ordering system and inventory management for all marketing materials

* Developed advisory boards to identify trends in decision-making process of customers

CCS MEDICAL - Clearwater, Florida Durable Medical Equipment Company

Marketing Manager, Managed Care January 2007-May 2007

Marketing Manager, Managed Care/Specialty Products May 2007-November 2008

Increased annual revenue for the urological division by $1.7 million through direct mail and in- the-box advertising, driving them to exceed their sales expectations. Responsible for a combined operation of over $70 million gross revenue. Responsible for a total of 116 sales professionals, Regional Sales Managers and National Account Managers. Implemented CRM tools for sales professionals to streamline relationship management process. Conducted extensive research though customer surveys, focus groups, advisory boards and market information to identify trends and customer satisfaction levels. Conducted first-hand training for Customer Service Representatives in a call center, and outside sales force to implement of all new initiatives.

* Coordinated all levels of involvement, including IT, customer service, billing, shipping, and other operational departments, for campaigns in order to ensure seamless implementation

* Defined branding standards for company positioning, image and messaging

* Strategic and financial planning including market research indicating consumer trends, SWOT analysis, competitor analysis and budgeting

* Supervised creative team including Web designer, graphic designers, meeting planner and marketing assistants

* Formed strategic alliances and developed business through manufacturer relationships

* Managed photo shoot for stock photography including models, photography and photo editing

* Developed metrics for tracking ROI on marketing initiatives

* Managed marketing efforts including Web site, direct mail, brochures, sell sheets, internal communication, etc. for Managed Care, wound care, ostomy and urology divisions, targeting Health Care Professionals, Managed Care Organizations and consumers

* Focused on customer retention campaigns including educational materials, satisfaction surveys and internal problem resolution training

* Made recommendations regarding new product development, including FDA approvals, packaging and integration of new product to new and existing markets

* Copywriting and design management for major marketing pieces

* Administered sales meetings to prepare sales force for new initiatives

* Assisted with planning of large events including National Sales Meetings and Trade Shows

* Developed and implemented new sales programs and acquisition strategies to drive sales in order to meet or exceed company goals

WILLIAMS EARTH SCIENCES - Largo, Florida Geotechnical Engineering Firm

Corporate Development/Business Development Manager December 2005-January 2007

Increased contract win/loss ratio from less than 10% wins to 53%. Increased revenue by more than $6.5 million through research and response to RFPs. Organized and implemented client relations including client satisfaction surveys and special events. Set branding standards for use among entire company. Developed and administered marketing database to capture client and prospect information, mailing list applications, and reporting.

* Assisted and supported company's involvement in various business networks, coordinating business development and marketing activities via these relationships

* Designed and managed company's electronic marketing efforts including supervision of Web site design and maintenance

* Copy writing and copy editing for all major marketing pieces including Web site, brochures and telephone on-hold promotional message

* Developed and implemented standard operating procedures company-wide

* Increased market share through client relationship building, escalating repeat business

GOODWILL INDUSTRIES-SUNCOAST - St. Petersburg, Florida Non-profit Agency

Marketing Specialist August 2004-December 2005

Increased overall retail revenues through targeted advertising. Managed donor and volunteer relations. Responsible for editing and art directing for major marketing pieces such as award-winning annual reports. Managed media buying for print advertising. Project management for a variety of projects from start to finish. Graphic design and photography for marketing materials including annual reports, advertisements, brochures, etc. Designed and implement marketing plans for various campaigns including grand-openings, product development, and special events.

* Wrote copy and managed talent for radio and TV advertising

* Journalism, editing and support for quarterly newsletter

* Coordinated business card and stationary orders for entire agency

* Wrote and distributed press releases and press clippings

* Tracked and analyzed value of unpaid media coverage

* Maintained department's fiscal year operating budget

* Coordinated planning of high-profile events including keynote speakers such as Bob Dole

* Conducted extensive market research/ROI studies to determine advertising response rates

VAN FOSSAN AND ASSOCIATES - Youngstown, OH Full-Service Advertising Agency

Intern January 2003-December 2003

* Responsible for editing copy, intensive product research, and account management

* Assisted with campaign development

* Accountable for graphic design, public relations, copywriting, and multimedia

* Participated in new business pitch preparation

DIGITAL SERVICES NETWORK - McDonald, OH Computer Consulting and Hosting Company

Operations Manager September 2001-August 2004

Responsible for managing employees and contracted consultants. Responsible for prioritizing appointments and project timeline management. Arranged airfare and accommodations for corporate travel and out of town consultants. Assisted with strategic planning and decision making

* Implemented marketing plan and made recommendations based on analysis for new products

* Responsible for accounts receivable, accounts payable, and payroll

* Handled sales and past due accounts

* Conducted intensive market research on products and competition for new product development

* Provided input for Web design and usability

* Screened resumes and performed preliminary interviews for all new hires

* Managed client relationships

Professional Memberships:

* Board of Directors, Simply Hope

* Member, Florida Museum of Photographic Arts

* Member, Photographic Arts Society

Education: YOUNGSTOWN STATE UNIVERSITY - Youngstown, OH 2004

Williamson School of Business Administration - AACSB Accredited

Bachelor of Science in Business Administration

Combined Major: Advertising Art

Software Skills: Microsoft Office Suite Adobe In-Design Adobe Photoshop

Adobe Illustrator Adobe Image Ready Adobe Acrobat Professional

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