Manager Account Executive

Inflection Point Media (Conde Nast Audience Targeting Platform)

Account Executive-East Coast Nov 2011-Present

- Account Executive of the East Coast representing the leading behavioral audience targeting platform out of Conde Nast.

- Responsible for driving new digital revenue and educating prospective agencies and clients at all levels on IPM’s unique audience targeting solutions.

- Broke five new accounts and secured new business with Canon, Alfresco, Cisco/Web EX, UFX and OPI.

- Prospect and go after clients that have an interest of reaching a target audience around our 4 different verticals which are our Business Audience, Wedding Audience, Political Audience and Family Audience.

- Sell IPM platform services and capabilities which are Behavioral Targeting, Demographic/Firmographic, Keyword, Semantic, Mobile, Search ReTargeting and Data On Boarding.

- Have relationships and contacts at Top Tier Agencies such as Neo-Ogilvy, OMD, Media Storm, ID Media, Starcom, PHD, Harmelin, Tierney, Razorfish, Dentsu, The MIG, RG/A, McGarry Bowen and Cross Media.

Forbes Media Extension: Network Platform out of Forbes Media (No Longer Available)

Digital Sales Manager April 2011-Novemeber 2011

- Responsible for driving new digital revenue going client direct to bring in new business for their newest platform, Forbes Media Extension

- Sold and marketed national digital advertising opportunities on www.forbes.com across all vertical markets

- During my duration with Forbes I brought in 11 new clients to utilize the Forbes Media Extension.

- Developed new partner relationships from prospecting, cold calling, negotiating and contract execution & management

Quintessentially (#1 Luxury Concierge Service in the World)

Membership Manager October 2009-April 2011

- Responsible for the acquisition of new members at the leading global luxury lifestyle management group

- Daily responsibilities included business development, extensive networking and sales team management

- Managed relationships with high level clients such as senior executives, celebrities, and royalty

Cision (Worlds Largest Media Database)

Account Manager October 2007-October 2009

- Sold Cision Software services to companies in Florida, Georgia, and South Carolina that had a net worth of $200 million

- Performed daily warm and cold calls to acquire and grow new business

- Came up with strategic ideas to improve our company’s “Cisionpoint” application

Katz Television Group

Account Executive December 2004- October 2007

- Sold spot advertising for local broadcast affiliates in major markets around the country for Millennium Sales

and Marketing Division

- Created advertising packages, including commercials and promotions

- Established target demographics by disseminating data provided by Nielsen Research

- Fostered relationships with client/agency/station to ensure client satisfaction

- Maintained daily interaction with broadcast network reps to stay apprised of news, competitive activity, programming highlights, and industry trends

- Communicated on a daily basis with stations and buyers to make sure everything was running smoothly

- Produced reports analyzing key demographics and audience estimates for a range of television show offerings

- Worked under three Account Executives to make sure all of their business and paper work was running smoothly

- Achievements: Sales Support Award Winner in first quarter of 2006

EDUCATION

Roger Williams University May 2005 B.A. Marketing; Minor in Psychology

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