Resume of Ed Tudor

QUALIFICATIONS

• Emmy Award winning Marketing Professional with seventeen years experience in developing successful marketing strategies and brand awareness campaigns leading to substantial growth in a number of successful businesses.

• Experience in creating and developing brands for multi-platform digital media, including, broadcast television, print media, sales collateral, promotional collateral, Internet, and mobile devices.

• Proven ability to lead people, solve problems creatively, and accomplish set goals.

EXPERIENCE

Design Marketing Group Sarasota, Florida 2007-2009

Chief Operations Manager

• Responsible for developing new business and consulting clients in building brand awareness, product marketing, website development, design, marketing, production trade show management and public relations.

• Worked directly with clients to develop and complete projects. Manage projects from concept to completion.

• Worked directly with group graphic artists to manage and prioritize company projects.

• Designed strategic marketing campaigns for clients including brand development, print media, website development and SEO.

• Responsible for direction of company including revenue forecasting and budget management. Managed day-to-day operations of firm and provide motivation to sales team.

WWSB-TV ABC 7 Sarasota, Florida 2005-2007

Director of Marketing and Community Relations

Responsible for overall marketing strategy for local ABC affiliate in Sarasota, competing against Tampa-St. Petersburg, Florida market.

• Developed and successfully launched and marketed the www.mysuncoast.com brand for multi-platform station marketing. Worked with sales team to develop marketable products for the website to create additional revenue stream for station to increase annual revenue by 25%.

• Designed strategic marketing campaigns that increased annual ratings by 20%. Marketing campaigns blended television, radio, cable, and print to reinforce brand awareness and grow viewership.

• Developed strategic plans to market and create revenue from a variety of digital media products.

• Increased brand awareness through targeted community marketing.

• Responsible for coordinating annual ABC 7 Hurricane Expo and created additional ABC 7 Health and Fitness Expo in partnership with the annual Sarasota Marathon.

KARK-TV Channel 4 Little Rock, Arkansas 2003-2005

Creative Services/Community Affairs Director

Took over failing number three station in market with low performance and ineffective community relations.

• Changed brand and marketing strategy to achieve ratings growth in both programming and news in one year. Station moved from the number three 5:00 pm news to number two. Significantly closed the ratings gap with the number one and number two stations.

• Implemented more community friendly projects and events including creating the “KARK Viewer’s Club” enrolling nearly 40,000 members in less than a year.

• Responsible for overseeing station’s 50th Anniversary project. Produced numerous promotional spots including an hour-long special dedicated to fifty years of KARK-TV in Arkansas.

WCIA Channel 3/WCFN UPN 49 Champaign, Illinois 2001-2003

Promotion Manager/Community Affairs Director

Responsible for the day-to-day operation of two network affiliates.

• Working with Sales Department, created a variety of revenue generating projects and events that resulted in nearly $1 million of additional revenue.

• Oversaw all creative and promotional aspects of launching the UPN affiliate in Springfield.

• Responsible for brand management of CBS affiliate’s news product. Created image campaigns and series promotion.

• Promoted station coaches shows for football and basketball including winning Regional Emmy Award in 2003 for Basketball Coaches Show promotion.

• Responsible for overseeing station’s 50th Anniversary Campaign. Researched and produced a number of promotional spots and vignettes as well as image spots centering around fifty years of WCIA-TV in Central Illinois.

KHOU-TV Channel 11 Houston, Texas 2000-2001

Promotion Writer/Producer

EDUCATION

University of Florida Gainesville, Florida

Bachelor of Science Degree in Telecommunication

HONORS

2006 Six Local Addy Awards for multiple marketing campaigns

2004 Arkansas Broadcasters Association Award – Best Promotion Campaign 2003-2004

2003 Regional Emmy Award – Best Programming Promotion

SKILLS

Proficient in Microsoft Office including Work, Excel, Powerpoint and Outlook. Adobe Photoshop, Illustrator, After Effects for Mac and PC, as well as Mac Final Cut Pro.

AFFILIATIONS

Boy Scouts of America

Eagle Scout

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