ROB STIRLING

*** ****** **. *********, ** ***** 619-***-**** h3qrzb@r.postjobfree.com

SALES AND MARKETING EXECUTIVE

PROFESSIONAL PROFILE

Results oriented sales and marketing executive offering distinguished performance with exceptional leadership and commitment to organizational goals and objectives. Proactive leader with the ability to attract and retain sales talent in a fast paced environment. Results driven entrepreneurial executive recognized for leadership and understanding of top line revenue generation balanced with the profit proposition. Experienced in marketing, public relations, partnership building and customer service.

Demonstrated success record in:

Branding and positioning

Creating value and ability to overcome objections

Experience with advertising and public relations agencies and direct sales efforts

Designing creative marketing campaigns to include digital and print components

Sales staff management and leadership

Business development with no existing customer base

CORE COMPETENCIES

Team and Relationship Building Organizational Development

Market Research and Competitive Analysis Presentation Skills

Budgeting/Forecasting Competitive/Strategic Planning

Profit Driven

Account Development Customer Relations Entrepreneurial Prospecting/Client Cultivation Resourcefulness

HIGHLIGHTED CAREER ACHIEVEMENTS

Revenue Generation – Within first year of operations, the hotel achieved a profit after debt

service and real estate taxes.

Account Development – Generated 20 “A” accounts representing $4,000,000+ in revenues within the first two years of operation.

Market Penetration – Within 3 years, grew market share 50%.

Budget/Forecasting – Managed a $4,600,000 Sales and Marketing budget to achieve maximum results in challenging business environment. In 2011, exceeded budget for gross operating profit.

Rob Stirling Results focused Sales and Marketing Professional Page Two

PROFESSIONAL EXPERIENCE

The Grand Del Mar, San Diego, CA 2005 –2012 Director of Sales and Marketing

Responsible for branding, advertising and website development for this $400 million resort to include The Grand Del Mar, The Villas at The Grand Del Mar, The Grand Golf Club and Addison.

Assisted in the due diligence and research for brand affiliation and advertising firm of record with the selection of Preferred Hotel Group and SK+G Advertising.

Worked closely with clients to identify needs and challenges to increase revenue opportunities.

Assembled the group, leisure and revenue management teams at the resort.

Identified competitive set, pre-opening pricing and strategic plan to position the resort firmly in

the luxury market.

Developed leisure travel business plan to include inclusion in Virtuoso and American Express Fine

Hotel and Resorts program within 12 months of operation.

In 2011, the resort achieved a 20% increase in total revenue in comparison to 2010.

Positioned the resort in 2012 for success in the group market with revenues +25% to same time

last year.

Instrumental in providing customer feedback to continually improve the product offering. In 2012

leisure travel customer satisfaction was 92.8% and group satisfaction was 4.92 on a scale of 1-5.

The W San Diego, San Diego, CA

Director of Sales and Marketing 2002-2005

Responsible for the pre-opening sales, marketing and public relations of this 261-room “style” hotel in San Diego which set the trend for future development in San Diego.

Developed and supervised the implementation of a comprehensive public relations campaign which had 122 million impressions prior to opening.

Hired the entire sales, marketing, catering, conference service and revenue management teams.

Acted as central point of contact for all media inquiries.

Facilitated development of all marketing materials to include print and online components.

Worked extensively with Starwood Corporate office on positioning of resort and strategic plan to

ensure financial success.

Visible with ownership and asset managers on a monthly basis to review revenues and expenses.

HYATT HOTELS AND RESORTS

Hyatt Regency Chesapeake Bay Hyatt Regency La Jolla

Hyatt Regency Dallas

Hyatt Regency DFW Airport

1989–2002

Pre-Opening Director of Sales and Marketing Director of Sales and Marketing

Associate Director of Sales

Sales Manager

EDUCATION

Bachelor of Science, Hospitality Management, East Stroudsburg University

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