Floral Designer

BETTY MATUT **** Abercorn Ave., Dunwoody, Georgia 30346

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*******@*****.*** • Home 770-***-**** • Fax 770-***-**** • Cellular 832-***-****

Professional Highlight

OBJECTIVE: To acquire a position of challenge and responsibility in the field of Sales, Marketing, and/or Sales Consulting, which offers the opportunity to utilize and enhance my abilities as well as the chance to

to advance within the company.

Areas of Expertise

SKILLS AND QUALIFICATIONS

• Skilled knowledge in advertising sales, personal assistant/management, and B2B in the wholesale product field

• Attended training courses which included: Franklin Time Management, Professional Selling Skills, Negotiations, Integrity Selling, Corporate Account sales, Selling against Cable and Broadcasting, SEM, Digital Advertising Sales, CRM, Customer Service, and Customer Character Profiling.

• New business development

• Customer service

• Consulting with all levels of clients

• Trained new employees for inside and outside sales

Experience Highlights

Brown & Bigelow Inc., Sandy Springs, Georgia 2011 to Present

Account Executive

A National manufacturer of calendars and a major distributor of advertising specialties.

Worked for this company going back in the 80's and have reunited with them.

• Marketing and promotional advertising sales utilizing specialty advertising products.

• New business development and creative marketing ideas for small and National clients.

• Cold calling accomplished through inside and outside selling.

• Won the National Award, a trip to Europe, and nominated one of the two top representatives in the country.

Smart Gear Inc., Houston, Texas 2009 to 2011

Account Executive

Wholesale and Manufacturer of "Go-Green" equipment and toys

• Developed and maintained accounts with mass merchandisers.

• Highly regarded for consistently achieving superior sales results through leadership, planning, and effective implementations.

• Developed marketing and sales strategy for new product release.

• Forecasted sales, developed inventory models, identified sales trends and opportunities, coordinated special projects, and monitored retail outlet productivity.

• Accomplished all requested sales goals.

The Hearst Corporation Inc. (The Houston Chronicle) 2008 to 2009

Account Executive- “Publisher Award Winner” many times

Major Newspaper- National and Retail Advertising

Also worked for this company from (1990-1998) for a total of 10 1/2 years of excellent service.

• Worked with advertising agencies, local retail businesses and restaurants locally and Nationally to develop advertising schedules and combination advertising packages.

• Acquired diversified sales in over 150 products provided by the Houston Chronicle. Sold large and small display ad, travel guide, classified line advertising (employment and real estate), online digital advertising. Diversified online selling to include: “Yahoo”, “Google”, Chron.com, and SEM.

• Designed and created special projects for inserts into the paper.

• Excelled in professional skills, sales negotiations, integrity selling, corporate account sales, client profiling, selling against broadcast and specializing in customer service and Franklin Time Management.

• Won the "Publisher's Award" several times, merit awards, vacation trips, and financial compensation.

• Assisted training new employees in sales.

• New business development and maintenance of established business.

Confidential (Private Investor), Houston Texas 2006 to 2008

Personal Assistant/ Management

Houston businessman/philanthropist/Investor

• Private investor assisting with locating real estate investments-working with contactors on and the development of raw land, architects, for future dwelling construction, and contacted county officials for utility expansion.

• Conducted financial audit of his business books upon learning of employee fraud.

• Set up table and schedule for accounting for employee commissions.

• Set up computerization of business from manual methods to include accounting, contracts, payroll, and client correspondence.

• Worked with accountant to set up new chart of accounts to accurately reflect expenditures.

• Organized files after years of multiple office staff changes. Proposed budget saving measures.

• Interviewed prospective new employees.

Val Pak, Houston, Texas 2005 to 2006

Account Executive

A National direct mail company

• Provided companies with complete marketing analysis for direct market targeting and provided excellent customer service and follow up.

• Developed complete marketing profiles for all types of businesses to enable them to target their business to a selected market.

• Assisted in training new employees out in the field.

• Increased customer satisfaction by 58%

• Worked independently, effectively managing responsibilities and deadlines.

• Won numerous merit awards for accomplishing monthly goals.

ADVO Inc., Houston, Texas 1998 to 2005

Account Executive

A National direct mail company

• Provided companies with a complete marketing analysis based on the census bureau reports and mail routes.

• Created advertising ads that increased client sales by 30-49%

• Called on potential clients increasing a new client base by 65%

• Worked independently, effectively managing responsibilities and deadlines.

• Managed inside and outside sales without territorial boundaries.

• Won numerous merit awards for outstanding performance and reaching all sales goals.

Education

New York University- Marketing and Communications

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