Membership & Marketing Director

Kelli Gwen Harper

***** ********** ***** #****

Fort Worth, TX 76244

Cell: 281-***-****

Email: *********@*****.***

Objective

Obtain a membership and marketing management position in the Austin area

Skills

Proficient in Adobe, QuickBooks Pro, Microsoft Suite, Mac and PC platforms, Protivity AS-400, SGA Financial program

Education

University of Houston, Bauer College of Business

B.B.A. Marketing and Entrepreneurship

• Ranked # 1 Entrepreneurship Program in the Nation, Wolff Center for Entrepreneurship

• University of Houston: Dean’s Award Finalist (top 5) – 2 years

Job History

Membership and Marketing Director Fort Worth, Texas

Northpark YMCA, YMCA of Metropolitan Fort Worth September 2008 – Present

• Created and implemented new marketing strategies: flyers, posters, local community and newspaper advertisements

• Director of social media: Facebook, Twitter, Flickr, website maintenance.

• Developed relationships with over 50 local businesses through cross marketing, partnerships, health fairs and speaking engagements within one year

• Constructed, promoted and initiated new 30-60-90 membership recruitment and retention strategies

• Partnered with over 30 companies, local apartment complexes and small businesses, resulting in increased membership

• Initiated flagship events in community, annual membership calendar, family-focused events and new member advantage program

• Managed over 20 member services’ staff including: hiring, monthly meetings, goal setting and all trainings

• In charge of all flyers and letters including: church outreach, new member, grant proposals, programming and facility information

• Responsible for all special events, both membership-based and charitable (over 50 annually)

• Created policy and procedure for all room rentals

• Recruited, trained and worked with all volunteers

• Presented monthly membership and marketing reports to the Board of Managers

• #1 YMCA in Fort Worth Association with largest percentage over annual campaign goal for 2010

Marketing Director and Owner’s Assistant Houston, Texas

Al Torres Photography, Inc October 2005 – May 2008

• Formed marketing materials for all major bridal magazines, personal DVDs and company promotional flyers

• Selected and managed all charitable donations and partnerships with local businesses

• In charge of all customer files

• Constructed wedding albums

• Managed phone calls and handled incoming clients

Floral Manager Houston, Texas

National American Miss, Spirit Productions, Inc. May 1998 - July 2003

• Developed and implemented new floral program from floral preparation procedures to sales tools and marketing and pageant procedures

• Traveled independently to numerous cities implementing floral program and managing staff

• Generated profit of over $9,000 per pageant event

Accounting and Purchasing Manager’s Assistant

• Assisted in maintenance of accounting department with annual revenue over $4 million including: filing, phones, mail, accounts payable, end-of-season reconciliation for vendors and bank accounts.

• Developed procedures for receiving, recording and collecting NSF’s

• Organized filing system for each contestant to accurately record and maintain information and payments received for over 12,000 applicants per year.

• Reached deadlines for program book ads by processing incoming ads and contacting contestants with ad problems

Certifications and Trainings

Child Abuse Prevention – November 2008

CPR – Valid through November 2010

First Aid – Valid through November 2011

Alice Sawyer Workshop, The Spirit of Service – February 2009

Listen First Training – March 2009

Activities

YMCA Membership Involvement Committee Chairman

Zeta Tau Alpha Fraternity Vice President and Judicial Chairman

SGA Director of Finance and Senator-at-Large #1

Community Involvement

North Fort Worth Chamber of Commerce Member

UH Excel Mentor Program

Krause Center Volunteer and Mentor

Race for the Cure Runner and Supporter

ALS Volunteer

Angels of Light Volunteer

A.W.A.N.A. Leader for 6 Years

Donated hair for Locks of Love

References

Al Torres Photography

Carmen and Al Torres, Owners

713-***-****, ***************@*******.***

Ayers Meetings & Events

Gerri Ayers, CEO

281-***-****, *****@**********************.***

The Pita Pit – Austin, TX

Michelle Flores, Owner

210-***-****, ********@*************.***

Second Baptist Church Woodway

Dawn Kelm, Children’s Team Director

832-***-****, *****@******.***

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