Marketing Director
Resume:
Patrick Moran
** ***** *****, ******, ********** 94556
*************@*****.***
http://www.linkedin.com/pub/pat-moran/9/492/55a
QUALIFICATIONS SUMMARY
Customer-focused and highly skilled management professional with 24 years of extensive experience in B-2-B and B-2-C direct and interactive marketing, sales and operations management, and relationship management. Accomplished qualifications in identifying and capturing market opportunities to accelerate expansion, increase revenues, and improve profitability. Extensive background in integrated customer acquisition and retention marketing and product management. Proven ability to identify and capitalize on new growth opportunities through market analysis and keen business instincts. Possess strong interpersonal skills; utilizes functional strengths in managing and motivating sales and account teams to perform effectively and achieve established company and client goals. Instrumental in establishing integral partnerships to achieve and enhance overall quality, productivity, and bottom-line performance. Exemplifies refined business acumen, which lead to consistent increase in sales productivity and annual revenues.
KEY STRENGTHS
- Strategic Planning and Development
- Organizational Needs Assessment
- Client Relationship Management
- Market Analysis and Penetration
- Communication and Negotiation Skills
- Brand Management and Product Consulting
PROFESSIONAL EXPERIENCE
TRIGGERFISH MARKETING ~ San Francisco, CA
DIRECTOR OF STRATEGIC ACCOUNT SERVICES 2007-PRESENT
- Effectively function as primary account and business development lead; provide effective marketing, creative and campaign strategy, competitive analysis, project management and production services and backend campaign response analysis
- Serve as primary contact of clients as well as consultation of company’s products and services; provide guidance in determining appropriate channels or channel mix for integrated B-2-B or B-2-C campaigns based on target demographics and available product marketing history, as well as participate in analyzing and defining relevant target audiences
- Lead efforts in establishing ongoing marketing strategies, which include acquisition and retention through client lifecycle
- Facilitate “test and learn strategy” to streamline company’s efforts in accordance with the results of each subsequent project to improve efficiency and the client’s ROI
- Cultivate long-term relationship with clients to ensure profitability and revenue increase
NOTABLE CONTRIBUTIONS:
- Played an integral role in analyzing, formulating, and implementing direct and interactive marketing campaigns that focus on financial, software, real estate, and insurance verticals
- Facilitated business development efforts and led the negotiation with numerous high-profile clients, such as Wells Fargo Bank, Union Bank, City National Bank, and Jackson Square Properties
PREVAIL MARKETING ~ Moraga, CA
PRESIDENT 2005-2007
- Directed the company in providing marketing and project management consultation services; including creative strategy, marketing strategy and tactical project management
- Spearheaded campaign efforts and performance; led the negotiation with vendors as well as established vendor relationships to maximize profitability, ensure quality service and guarantee the project was completed on-time and within budget
NOTABLE CONTRIBUTIONS:
- Identified and implemented viable solutions to business-related issues involving freelance staff members; administered payroll budget and qualified vendors
- Utilized and enhanced strong communication and relationship management skills across a diverse client base and product line
- Analyzed and identified areas to improve project efficiencies at the strategic and / or tactical phase; implemented procedures to leverage improvements that reduced costs, improved workflow and improved ROI
RAUXA DIRECT ADVERTISING ~ San Francisco, CA
PARTNER 1999-2005
- One of four founding partners; served as key contributor in taking company from a “working from home start-up” to a west regional footprint with offices in Costa Mesa, Seattle, San Antonio, Walnut Creek / San Francisco that generated total sales of $44M in 2005
- Worked collaboratively in establishing, monitoring and strengthening business operation, client acquisition and retention that ultimately led to the opening of new office in Walnut Creek and subsequent launch of Rauxa San Francisco
NOTABLE CONTRIBUTIONS:
- Provided primary leadership to Northern California operations in all aspects of business processes
- Effectively functioned as managing director and oversaw office staff and account directors on business lines including Wells Fargo Bank, Union Bank, Sunset Magazine, Nike, Verizon Wireless, and Signature Wines, among others, which led the Northern California office to consistently achieve and exceed annual sales and profitability objectives - total sales of $4.5M and 10% net profit in 2005
FEC PRINTING ~ San Francisco, CA
SENIOR ACCOUNT MANAGER | MANAGER SAN FRANCISCO SALES OFFICE 1989-1999
- Gained exceptional skills in coordinating various advertising, sales and marketing operations, account management functions and customer service
- Utilized effective sales and marketing expertise in managing the San Francisco office that led in the achievement of its annual profit and sales goals
- Oversaw long-term and daily operations of the San Francisco office, including performing annual business planning, monthly assessment of performance against goals, as well as enhancing and monitoring the overall work performance of administrative and sales staff
DONNELLEY MARKETING ~ Fullerton, CA
MARKETING MANAGER 1986-1989
- Directed the transportation and installation of marketing displays across the country in support of campaigns for AT&T and Phillip Morris
- Successfully managed numerous marketing and general management responsibilities for major accounts including Clorox and Bank of America
- Advanced from the rank and promoted three times within the tenure, from field marketing manger to Senior Marketing Account Manager
EDUCATION
BACHELOR OF ARTS IN ORGANIZATIONAL COMMUNICATION CALIFORNIA STATE UNIVERSITY, Chico Chico, CA
PROFESSIONAL TRAINING
Management Action Program (MAP)
PROFESSIONAL AFFILIATIONS
San Francisco Advertising Professional | Direct Marketing Association, DMA | Marketing Consultants
TESTIMONIAL
“Pat is one of those rare professionals who can bring in major sales through his passion for people, together with his innate sense of both the practical and, yes, emotional needs of clients. Too, he always sees the key success points within every project, and gracefully leads the entire company toward achieving them. Yet what makes him truly special is his ability to do all this while grasping technical issues relating to print, data, design and strategy, then working with management, specialists—even shop floor personnel—to see them through. He is a natural magnet for customers, a true leader, plus an all-around great guy to work for and with. I could not recommend him more highly…"
Michael Eugene Walton
President/Creative Director, Delphi Communications
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