Internet Social Media Marketing Manager
Resume:
Peter Leshaw ******@***********.***
www.PeterLeshaw.com
Internet and Social Media Marketing Specialist - 10+ Years Experience in Online Marketing - Linkedin.com/in/PeterLeshaw, Twitter.com/PeterLeshaw SEM.PeterLeshaw.com - Blog.PeterLeshaw.com 954-***-****
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Objective
To use my expertise and experience in combining Information Technology, Internet and Social Media Marketing for a traditional advertising or marketing agency that has an online presence and client base, or work as an in-house SEM employee looking to increase business, sales, or market presence via the Internet and Search Engines.
Would consider relocating for the right opportunity.
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Summary
Understanding the effects that Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing (SEM), and other Internet Marketing medians have on ROI & increasing a client's business.
Extensive working knowledge of: Social Media Marketing using, Digg, Delicious, Twitter, LinkedIn, MySpace, Facebook, MIxx, Sphinn, Webmasters World, Blogspot, Google, Yahoo, MSN, Ask, Text-Link-Ads, Adwords, DMOZ, Google Webmaster Tools, Yahoo Search Marketing, Google Analytics, Blogger, Blogspot, RSS Feeds, Feed Readers, and many other Social Networking web sites.
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Field Work
Internet Marketing, Search Engine Marketing, Information Technology, Search Engine Optimization (SEO), Pay Per Click (PPC), Link Building, Content Developemnt, Social Media Marketing, Mobile Searc, Web site Design, Web site Content Development, blog setup, and Competitive Intelligence
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Work Experience
Director of Search Marketing
October 2008 - Present
blinc Inc., Boca Raton, Florida
The Director of Search is responsible for acquiring new customers at the lowest possible per customer cost, increasing searchability of Blinc's website, building social networks, all towards the ongoing objective of increasing online revenues and publicity for Blinc and its products.
Create, manage, execute and track all online marketing campaigns from Organic Search, Paid Search, and Social Media Marketing.
Develop Social Media strategy to increase market awareness of blinc's products.
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Search Engine Marketing
December 2007 - September 2008
WP Associates, WebPower, Inc, iFriends.net, Palm Beach Gardens, Florida
In-house Search Marketing guru for the employer's Web sites and Affiliate Network. (Unique Visits exceeds 3 million per month to all sites.)
Manage Internet marketing advertising campaigns; Pay Per Click (PPC), Paid Inclusion, Search Engine Optimization (SEO), Affiliate Marketing, Social Network Marketing.
Analyze and Report the daily and monthly performance metrics of Internet marketing campaigns. Reported on costs and conversions and calculated Cost Per Acquisition (CPA) of each Internet marketing campaigns.
Analyze and Report and recommend ways to improve the Return On Investment (ROI) of current marketing efforts. Leveraged sources of in-bound links, traffic, & customers via online channels such as Social Media Marketing, and Social Networking.
Assist with the design of creative marketing material and web promotional tools for the company's Affiliate Network. Competitor Intelligence and reporting on a weekly and sometimes daily basis.
Keyword discovery, domain name research, development and recommend domain purchases.
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Director of Internet Marketing (Consultant)
July 2007 - December 2007
Netspace International , Aventura, Florida
Managed all Internet Marketing strategies for all prospects and clients.
Pay Per Click PPC setup and management, Search Engine Optimization (SEO) setup,
Web site Development and Creative blue-printing. Landing Page Design.
Assist the Sales Department in prospect analysis, proposal creation, and closing sales.
Assisted the Project Manager in work-flow and over flow.
Handled all other aspects of product and service delivery to numerous simultaneous clients.
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PC, Internet and Search Engine Consultant
July 2001 - Present
Grafx Consulting, LLC, Hollywood, Florida
Web site search engine optimization and marketing (5+ years of focused experience)
Research online markets for various businesses and organizations to determine their keyword universe.
Analyze traffic for keyword universe. Create online banner and ad campaigns for various keywords to drive traffic to clients' websites in Google and Overture networks.
Optimize websites for successful keywords for client websites in an effort to have better results and traffic in natural search listings.
Maintain keyword marketing accounts for clients involved with PPC campaigns.
Analyze and interpret campaign traffic reports to continue improving ranking, click through rates, and overall increase traffic and business.
Maintain Pay Per Click marketing campaigns for various small to medium-sized businesses.
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Director of E-Business Solutions / Project Manager
May 2001 - October 2001
Digital Media Network, Inc., Ft. Lauderdale, Florida
Develop E-Business Solutions
Market solutions to industry
Outline functional and process analysis for clients
Develop interactive marketing business tools
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VP of Tech Exchange Online @ EDC
March 1998 - March 2001
Enterprise Development Corporation, Boca Raton, Florida
EDC assists in the growth of small businesses on the InternetCoast. Services include: business planning, strategic alliances, technology transfer and assistance in fund raising.
Marketing of the websites to the technology transfer industry including, inventors, universities, labs, technology service providers, and technology executive decision makers.
Increased online traffic of the technology transfer business community to over 30,000 user sessions per month.
Develop and manage e-commerce content.
Created a database of over 20,000 patents, inventors, and trade secrets for access to the worldwide technology transfer business community.
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Education
Masters in Information Technology
December 1999 - December 2000
American Intercontinental University, Ft. Lauderdale, Florida 3.8 Grade Point Average
Bachelor in Political Science
July 1995 - May 1997
Florida Atlantic University, Boca Raton, Florida 3.0 Grade Point Average
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Clubs and Organizations
South Florida Interactive Association, Broward Business Networking Group, Florida Direct Marketing Association, American Marketing Association
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Interests
Search, iPhone, Golf, Family, Florida
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Keywords
Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Director of Internet Marketing, Internet Marketing, SEO, SEM, Pay Per Click, PPC, Blogs, Social Media Marketing, Digg, Delicious, Facebook, MySpace, Internet, Marketing, Google Analytics, Google Adwords, Google Adwords Editor, Google Webmaster Tools, Yahoo Directory, Yahoo Search
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