Sales and Marketing Manager

DANIEL J. DENT

MARKETING & SALES MANAGER

Sales Force Targeting / Performance Improvement / Customer Service / Budgets / Market Share P&L / Leadership / Corporate Sales Training & Development / Marketing / Product Launch

I am an accomplished sales and business development professional with a comprehensive background in retail, marketing, service and parts industry, with strengths in operations. My proven ability to achieve major growth in sales and revenues, while enhancing customer service and reducing costs is a matter of record. I have managed up to 32 direct reports with budgets of $1.6M.

- Launching and expanding national campaigns

- Creating and implementing customized sales and marketing plans

- Training, mentoring and leading high-performance teams

- Developing and executing plans to increase market share

I am known for my excellent people skills and an effective sales trainer. A strong group communicator, I win cooperation at all levels. I direct large meetings skillfully and present compelling presentations. My background and experience is supported by a BA in Business Management with emphasis in Marketing, from Ft. Lewis College.

SELECTED ACCOMPLISHMENTS

Revenue generation. Company wholesale parts had become stagnant and dealers had no marketing program in place. Established marketing plan and implemented new marketing strategies while training personnel. Increased targeted dealer wholesale sales by 9% in the first year and dealer profits by 21% (top in the nation).

Creative marketing. Dealers did not know how to effectively market add-on accessories. Distributed flyers and magnets and attached to vehicles displaying target accessory. Created handouts with discounts on parts purchased within 90 days after purchase. Achieved national recognition, increasing sales by 10%.

Saved $400K YOY. Company was spending $500K annually for outside vendor to pull mailing lists for direct marketing campaigns. Discovered they were pulling from duplicate database company owned. Petitioned HQ to hire full-time individual to pull clean lists for company increasing cost-control.

Increased customer retention. Customer Service Retention (CSR) was at 11.2% and showed little improvement over prior two years, after falling for five years. Initiated targeting of largest dealers and inactive customer base with special offers on monthly basis. CSR went to 13.5% in 18 months, a 21% increase.

Improved customer satisfaction. Customer Satisfaction Index (CSI) was poor and took an average of nine days to resolve conflicts. Installed new procedure that enabled review twice a week for managers. Reduced average resolution days to 4.3, increasing CSI accordingly.

CAREER HISTORY

Sales Consultant, G.I.A., LLC, 2009 to Present. Research all marketing, sales, customer service and processes. Develop business strategies and plans to increase targeted needs. Establish needs with clients for new suppliers in competitive areas. Communicate with customer management, implementing benefits and value of opportunities.

Retail Sales Manager, Chrysler, 2005 to 2008. $59B Automotive firm. Oversaw $442M parts sales business operations for $3.6B manufacturer. Created strategies and regional direct marketing program for 193 dealerships. Promoted to positions of increasing responsibility. For Chrysler:

Wholesale Marketing Manager, 2004 to 2005. Created marketing program for dealers to use promoting products. Led creation of marketing collateral and incentive programs to grow revenues and establish new markets. Managed six direct reports.

Customer Relations Manager, 2003 to 2004. Oversaw investigation and resolution of lemon law, attorney general and attorney inquiries. Trained district managers in customer relations policies. Supervised staff of five legal professionals.

District Manager, 1998 to 2003. Managed parts sales. Promoted through several increasingly critical territories. Reviewed dealer programs, including service owner retention program to maximize dealer usage of service marketing resources. Analyzed financial data. Managed multi-state territories including 32 dealerships in Midwest and Western regions.

Personal: Enjoy motorcycles, tennis, golf, bike riding, hiking, water skiing, traveling, collecting fine wine and playing with my dogs.

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