Sales Manager
Resume:
KATIE S. ALLEY
**** ***** ***** ***** ********** NC 27410
**** ******* ****. *. ****** Beach, SC 29572
336-***-**** or 336-***-**** ***.*****@*****.***
OBJECTIVE
To use my leadership and management skills with a leading food and beverage company employing my experiences to plan, organize, and direct the execution of company and supplier programs to achieve optimum gross profit, optimum sales volume, and to ensure effective presentation of supplier brands to customers. To utilize my working knowledge of budget management, personnel, warehousing and distribution, market trends, and competition developing top level teams while focusing on the future and creation of value.
SALES AND MANAGEMENT EXECUTIVE ACCOMPLISHMENTS
An accomplished and experienced Chief Executive Officer with 10 years experience with a 33 million dollar business managing over 100 employees I achieved the following:
• Trained sales associates on selling techniques; established sales targets with input of the sales team; served as a buffer between sales team and potentially conflicting internal forces; coached and mentored sales team. Improved sales by 5% annually.
• Improved the system’s distribution center/warehouse profitability and efficiency by 7%. Was elected as the only CEO to serve on a state level committee to develop short and long term goals for the state warehouse with an emphasis on efficiency and profitability
• Ordered ALL product from vendors and oversaw payments to over 200 vendors for 15 stores
• Collected and analyzed evaluation information measuring the success of the organization’s program efforts; refined or changed programs in response to that information; developed, monitored, and completed a five-year business plan that included overseeing design, delivery, and quality, and distribution of 9 new and modern retail ABC stores
• Developed and maintained investor relationships, responding to current and potential customer information requests by: creating and implementing a shelf management program for 15 ABC stores and designing and implementing a cross merchandising program for 15 ABC stores by monitoring SKUs and totally changing the shelf SKU design schemata
• Oversaw staff in developing annual budgets that support operating plans and submitted budgets for board approval; prudently managed the resources within budget guidelines and according to current laws and regulations; provided prompt, thorough, and accurate information to keep the Board appropriately informed of the organization’s financial position. Under my leadership profitability and efficiency were increased annually by 3 percent
PROFESSIONAL EXPERIENCES
GREENSBORO ABC BOARD
CEO/General Manager December 2002- November 2010
ABC Store Clerk (Part Time) June 1998- December 2002
Served as Chief Executive Officer for the Board overseeing 15 retail establishments, a mixed beverage outlet, a warehouse/distribution center, and an administrative office.
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GUILFORD COUNTY
Coordinated Services Manager March 2000-December 2002
Served under County Manager coordinating county, state, and community budgets/resources, directing the activities of special projects, overseeing the coordination of the human service agencies, and administering and monitoring county, state, and federal grants.
Middle School and High School Administrator/Principal 1992- 2000
Science and Health Educator 1990- 1992
EDUCATION
NC A&T STATE UNIVERSITY
Master’s Administration and Cultural Foundations, May 1993
ELON UNIVERSITY
Bachelors of Science Health Education May 1990. G.P.A.: 3.94
Alpha Chi: International Honor Society – 3.65 G.P.A. or better, outstanding character within college and community
Kappa Delta Pi: National Honor Society of Education
Omicron Delta Kappa: National Leadership Honor Society
Who’s Who Among American Colleges and Universities
National Deans List: All semesters (8)
Magna Cum Laude Graduate
Junior Marshall: 1989 Spring Graduation
Homecoming Court Representative
Alpha Omicron Pi: National Sorority
American Business Women of America Scholarship
Summer Institute of Intellectual and Social Integrity: Group of five students, one college administrator, and one faculty member entrusted with the responsibility to renovate the existing honor code.
PROFESSIONAL AFFILIATIONS
NORTH CAROLINA ASSOCIATION OF ABC BOARDS
President Elect 2010
Secretary/Treasurer 2009
GREENSBORO CHAMBER OF COMMERCE
KATHLEEN PRICE BRYAN YMCA BOARD OF DIRECTORS 2005-08
ABWA: AMERICAN BUSINESS WOMEN’S ASSOCIATION
GREENSBORO JUNIOR LEAGUE 1998-2005
GREENSBORO JAYCEES 1993 - 2001
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References
Mr. Roger C. Cotten, Retired Guilford County Manager and ABC Board Member
1801 Hobbs Road
Greensboro, NC 27408
Mrs. Joanne Clark Schlaginhaufen, Retired Exceptional Children’s Director, Guilford County Schools and ABC Board Member
4004 Hazel Lane
Greensboro NC 27408
Mr. Bill York, VP of Sales Southern Wine and Spirits
10542 Parlor Rd
Charlotte, NC 28277-1985
Mr. Keith Holiday, Former City of Greensboro Mayor
310 South Greene Street
Greensboro, NC 27401
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I offer the following to your company:
• I have over 10 years of beverage alcohol sales and management experience from direct sales to sales management in beverage sales. As CEO of a beverage business, I successfully oversaw all operations, sales, promotions, marketing, warehouse/delivery logistics, and an administrative office for a 33 million dollar 15 store business. I was responsible for training sales staff, ordering product from vendors, maintaining appropriate inventory levels at the distribution center, marketing, and promoting brands within the stores.
• I am a dynamic leader with a strong record of driving results in execution, productivity, sales and profits through passionate teaming and focus. Extensive and diverse experience includes improving results in many new challenges and reorganizations, leading real change, and building strong long term businesses and high performing cultures.
• A strong skill that I posses is analyzing data to see trends and making different presentations to help the team to success. I am an avid reader of beverage alcohol business development, trends, and marketing efforts and I have toured many distilleries and wineries domestically and international and am familiar with the distilling process of spirits and the wine making process. I am open to extensive job related travel.
• I am a skilled negotiator. For example, I successful negotiated 10 leases and was successful at creating a more inviting atmosphere for our customers by making placement locations for retail stores that were located in consumer convenient locations, designed with an upscale modern flare, and customer friendly. In transforming the stores, I made short and long term goals that allowed me various opportunities to improve the system’s image, sales volume, and profitability.
• One of my main priorities was sales and I achieved this by setting goals and objectivities, staying focused, and performing activities that direct contributed to sales. I plan for results not events, and develop statistics to stay on task. I trained sales associates on selling techniques, established sales targets, served as a buffer between sales team and potentially conflicting internal forces, and coached and mentored sales team.
• Another area of my focus was marketing. I developed a five year business plan that I monitored and fully executed at the end of the term. To achieve this, I envisioned how
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• and where the business can prosper instead of its current status. I developed a Retail Shelf Management System (similar to category management systems) and presented my
technique at an annual statewide meeting and was invited to other systems to help with their shelf placements. Additionally, I developed a cross merchandising program and presented those initiatives at our state conference.
• Another priority was to improve the system’s outdated technology systems. I began by improving the ordering system by purchasing and implementing new ordering software
that allowed me to constantly monitored levels to ensure appropriate levels of inventory at the warehouse and at all 15 retail stores. Within 5 years, I implemented new point of sale technology at all 15 locations that enabled more competent inventory controls. To help with the growing demand of mixed beverage orders, I executed a new ordering system to streamline the process with an emphasis on efficiency and productivity. In addition, I technologically advanced our image by designing a website for the business.
• I selected and secured fortified wines and mixers for 15 retail locations. I priced these selections keeping in mind profit margins.
• As I saw mixed beverage outlets needing education on the influx of numerous new products, I created a mixed beverage expo trade show partnering with the alcohol beverage industry. Our clients had over 75 booths to gather information and see hands on demonstrations.
In conclusion, I am loyal, dedicated, and hardworking and will give each day all that I have. My diverse experience has helped me develop strong skills in selling techniques, negotiations, verbal presentations, written communications, computer skills/applications, data analysis, warehouse and distribution center operations, personnel issues, and financial management. I am innovative and creative while staying focused on core values and competencies. I am able to complete multiple and varied tasks at different completion levels from planning, organizing, monitoring, preparing records, managing assets, staying on top of projects through following up, and working within an assigned budget.
I have been successful at building a vision, following through, innovation and building consensus among stakeholders and I want to be a part of the leadership team to continue building successful partnerships with your company.
With Warm Regards,
Katie Alley
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