Marketing Project Manager
Resume:
Jamie Hoenshel
Tampa, FL 33625
SKILLS
Strategies: Internet Marketing Strategy (Search Engine Optimization, Search Engine Marketing, Pay-Per-Click, Social Media Marketing); Web Interaction & Communication (Traditional Websites, Web 2.0, Email Newsletters, Constant Contact); Social Media Publishing (WordPress, Blogger, Twitter, Facebook, YouTube); Brand Monitoring; Collaboration (Project Management)
Software: MS Office Suite, Photoshop, Illustrator, DreamWeaver, Adwords, WebTrends, 123 LogAnalyzer, Urchin, WebPosition Gold, Bobby (Watchfire), Cascade Server (CMS), CubeCart, ZenCart, Magento, Joomla, Wise FTP, File Zilla
Programming: HTML, JavaScript, CSS, ASP, PHP, XML, XHTML, SQL
EXPERIENCE
NBIMarketing Nov 2009 – Current
New Braunfels, TX
Owner and proprietor
Contract work for internet marketing and web page development for clients in the Cosmetic Plastic Surgery, Realty and Promotional products spaces.
* Executing marketing and multi-media strategies including: search engine marketing (SEM/SEO), online promotions, branded marketing communications, viral/social campaigns and affiliate marketing.
* Evaluate search engine placement and indexing statistics.
* In the forefront of developing new Ecommerce solution with specifications to automate social media marketing, import products using a data stream and automatically manage shipping and order tracking.
* Developed and managed research projects, working with owner, management, sales force and 3rd party vendors where appropriate, to measure product effectiveness at meeting goals.
* Conduct competitor, industry research and business trends to evaluate overall business processes, sales and marketing initiatives.
* Used strategic business, Internet marketing including: Google Adwords PPC, and email marketing campaigns to drive two million in sales.
Reinhardt College April 2008 – September 2009
Waleska, GA
SEO and Online Marketing Manager
* Responsible for creation SEO, SEM and maintenance of Google Adwords PPC campaigns. Customized Google Adwords campaign to target specific demographics. Monitor and reporting website statistics using 123 Log Analyzer and Google Adwords analysis software.
* Evaluate Google Page Ranking search engine algorithms and Ranking Factors, such as, website content, keywords, website usability, navigation and calls to action.
* Worked as the Project Manager for website migration to a new Content Management System (CMS). Ensure web standards are adhered to and migration to new CMS is deployed on time.
* Assist in analyzing Online Marketing needs, planning, budget and implement Internet Marketing Strategies, E-mail Marketing and Advertising Campaigns.
* Responsible for social media networking on Facebook, Youtube Reinhardt Education channel. Trained and managed 19 support non-technical personnel to maintain the college website.
* Maintained security on web servers, websites, and user profiles for 1,000 user organization.
NBIMarketing 2006 – 2008
New Braunfels, TX
Owner and proprietor
Contract work for internet marketing and web page development for clients in the Cosmetic Plastic Surgery, Realty and Promotional products spaces.
Zilliant Sept. 2005 – 2006
Austin, TX
Media Marketing Consultant
* Assist in planning, budget and implement Internet Marketing Strategies, such as: SEO, E-mail Marketing and Google Adwords.
* Monitor and reporting website statistics using LogAnalyzer and Web Position Gold analysis software.
* Created analytical reports to monitor visitor statistics and adjusted marketing campaigns accordingly.
* Perform website maintenance for Zilliant. Knowledge of html and DreamWeaver where required.
* Act as a web site content editor making modifications related to search engine optimization and product promotion.
OPAmerica April 2004 – Sept. 2005
Clearwater, FL 33762
Internet Marketing Manager and Web Master
* Manage and execute SEO, SEM campaigns, such as: Google Adwords, Yahoo and other PPC Ads.
* Develop and manage research projects, working with product management and 3rd parties where appropriate, to determine product effectiveness at meeting sales goals.
* Made improvements to the E-Commerce Solution product options, such as: cross functional products, and ensured the CMS was search engine friendly.
* Added on-page Google Ranking factors, such as: keyword frequency, meta tags, headings, links and site structure.
* Used strategic business, Internet marketing techniques to drive one million in online sales.
NDS Systems, LLC March 2002 – April 2004
Clearwater, FL 33762
Web Master
* Developed and maintained NDS Systems website. Utilized DreamWeaver, HTML, JavaScript, XML, and Adobe Photoshop.
* Created web interface for proprietary ERP Application tied to an Oracle database and proprietary software to create custom website interfaces for clients.
* Responsible for creation and distribution of press releases and media kits.
* Create and maintained Google Adwords PPC and Yahoo PPC ad campaigs.
* Responsible for web site monitoring and reporting using WebTrends and LogAnalyzer log file analysis software. Created reports using WebTrends to monitor visitor statistics and used them to adjust marketing campaigns accordingly.
Mercantile Bank –May 2001 – March 2002
St. Petersburg, FL
Web master for E-banking
* Created and maintained company websites using html, FrontPage and DreamWeaver.
* Provided user support and system maintenance for electronic banking products and services, such as, Internet Banking, Telephone Banking and ACH origination.
* Responsible for creating and maintaining user accounts in the Internet and Telephone Banking Systems.
* Ensured daily backups and managed security of telephone and online banking transactions.
U.S. Department of Veterans Affairs
OCIO, Technical Service (TS) Division Oct. 1996 – May 2001
Bay Pines, FL
Web Developer
* Served as a web master and technical point of contact for Office of Chief Information Office.
* Responsible for tracking project status, time lines and ensure payroll accuracy.
* Created web design standards, ensure American Disabilities Act compliance and website usability.
* Maintained Security on IIS web servers, websites, and user profiles for Office of CIO.
* Responsible for web site monitoring, configuring WebTrends reports for analysis.
EDUCATION
A.A. – St. Petersburg Junior College 1996 – 1998
Languages: Fluent in Spanish
VOLUNTEER
Spanish American Center – United Way 2011
112 Spruce Street
Leominster, MA 01453
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