International Trade, Sales and Marketing leader with 20+ years of expe

Xenia Jiménez-Lee

Plantation, FL • *****

*********@*****.*** • Cell.: 954-***-****

SUMMARY OF QUALIFICATIONS

International Trade, Sales and Marketing leader with 20+ years of experience, including business development, event planning and advertising sales. Especially skilled at establishing relationships with CEOs, business owners and chambers of commerce in Latin America and Europe and grasping client’s needs to propose innovative solutions. Adept at providing exceptional service. Able communicator with a proven track record of managing large-scale of projects with budgets over $700,000 per year, including new product introductions. English/Spanish bilingual, Industrial Engineer with MBA/Finance.

PROFESSIONAL EXPERIENCE

Nexa Consulting USA Inc.- Tamarac, FL 2008 - Present

Owner/Manager

Provided advice and services to small businesses such as restaurants, concession stores, and food manufacturers to improve their sales performance, service levels and profitability.

• Proposed and conducted demos for new product launches/introductions.

• Executed optimum merchandising in 120 Publix stores in Dade, Broward and Palm Beach Counties. Trained new staff and solved problems and requirements for each store.

LEGIS USA – EDITORIAL LOS TRIUNFADORES- Davie, FL and Bogotá, Colombia

Account Manager- South Miami Area 2007

Sold advertisement space, design and consulting services to companies in the South Miami Area for specialized ethnic publications, including the third edition of the Colombians Yearbook in USA.

Account Manager- New York and New Jersey Area 2006

Sold advertisement space, design and consulting services to companies in metro New York City for specialized ethnic publications, as well as establishing the distribution in POS, including the second edition of the Colombians Yearbook in USA, in collaboration with Global Vision Link Network Corp.

Business Consultant- Bogotá, Colombia 2005

Account Management and advertisement sales to companies in Colombia for the first edition of the Colombians Yearbook in USA.

INDEPENDENT TECHNICAL ADVISOR 2004 – 2006

Chamber of Commerce of Cartagena- Cartagena, Colombia

Provided counsel as an Advisor for the design of projects in the framework of the AL-Invest program (European Commission initiative), including investments in the Tourism, Agriculture and Jewelry sectors.

Pafyc Ltda. – Andean Pact Fair. Bogotá, Colombia

This firm organizes events and owns the Andean Pact International Fair and the Efficiency & Security International Trade Fair in Colombia. Sought new representatives for Europe and Latin America markets, and served as coordinator of the international affairs between the representative and Andean Pact.

Aleco Consult International S.L.- Málaga, Spain

As a member of IFOAM, Aleco has the exclusive representation for Latin America of several biological products for the agro and gardening industry. Assisted in identifying new representatives for Latin America markets.

Xenia Jiménez-Lee Resume, page 2-954-***-****

INTERNATIONAL TRADE CONSULTANT 2003 – 2004

Colombian-Spanish Chamber of Commerce- Bogotá, Colombia.

Responsible for conducting development projects in areas such as the Franchising, Agro-industrial and Environmental sectors.

Colombian-German Chamber of Commerce- Bogotá, Colombia.

Consultant for the Chamber of Commerce of Cauca coordinating research to improve the competitiveness of local entrepreneurial ventures.

Chamber of Commerce of Navarra- Pamplona, Spain

Represented the interests of the Chamber in Colombia and coordinated meetings during the Second Business Forum between Spain and Colombia.

Departament de Treball de Catalunya (Catalunya Labor Dept.)- Barcelona, Spain

Represented the interests of the Government of Catalunya in Colombia. Placed specialized technical Colombian employees with private organizations in Spain.

CHAMBER OF COMMERCE OF BOGOTÁ- Bogotá, Colombia

EUROCENTRO DE COOPERACIÓN EMPRESARIAL 1997 – 2003

Director, European Commission Al-Invest Program

Coordinator and organizer of business meetings between SME’s (small and medium enterprises) from Europe and Latin America. This was the largest EC program to foster SME’s small and medium size companies of Europe and Latin America. I organized around 50 events in both continents. Established contact with European Commission Delegates, Ambassadors, Entrepreneurs, and Business Women.

CHAMBER OF COMMERCE OF CARTAGENA- Cartagena, Colombia 1994 – 1996

Executive Director, TradePoints Program

Trade facilitation center where foreign trade participants were grouped together to provide all the necessary services for trade transactions: chambers of commerce, customs, foreign trade institutes, banks, freight forwarders, transport agencies and insurance companies. Started-up this program by The United Nations Conference on Trade and Development (UNCTAD).Over 2,500 businesses exported or began the process to do so through the program’s efforts. Prior position: Director of Enterprise Services.

EARLY CAREER 1987 – 1993

Held several positions in industrial engineering, process, projects and traineeships.

Espitia Impresores- Cartagena, Colombia. Process Coordinator

Gobernación del Atlántico- Barranquilla, Colombia. Industrial Engineer, Water Management Unit

Bavaria- Cartagena, Colombia. Auditor, project Malteria Tropical

Compañía de Estudios e Interventorías – Cartagena, Colombia. Administrative Engineer assistant.

Cabot Colombiana- Cartagena, Colombia. Student Practitioner. Administration area and exporting area

EDUCATION

Certificate, Marketing and Sales UniLatina International College- Davie, FL In process

Certificate, International Relations Universidad Complutense- Madrid, Spain 2004

Certificate, Management Universidad Javeriana- Bogotá, Colombia 1999

MBA, Finance EAN University- Cartagena, Colombia 1992

BS, Industrial Engineering Bolivar Technical Institute- Cartagena, Colombia 1990

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