Project Manager Content

RAQUEL S. FILIPEK, M.A.

*** **** *** ***** *****, Apt. 5C

Deltona, FL 32725

Phone: 407-***-****

*******.******@*****.***

ABOUT ME

Highly motivated and results-oriented team player with 10 years of experience helping organizations develop, manage and evaluate marketing-communications strategies to meet the needs of diverse target audiences. My background consists of a unique blend of public relations, event planning, print and online content management and marketing collateral production experience, in addition to social science research and data analysis knowledge.

SNAPSHOT OF PROFESSIONAL EXPERIENCE

• More than 10 years of writing experience, including the crafting of press releases, articles for online and print magazines, and other materials such as white papers and presentations.

• 9 years of full-time editorial and content management experience, including 3 years as editor of a monthly online publication and associate editor for an award-winning print magazine.

• 8 years of strategic planning experience, including the creation of communication needs assessments, marketing-communication plans and production calendars.

• 8 years of print and online production experience using various content management systems.

• 6 years of photo editing and page layout expertise.

• 3 years of social science research and data analysis experience, including use of statistical analysis techniques and development of quantitative and qualitative research tools.

• Fluent in Spanish.

WORK EXPERIENCE

The Institute of Internal Auditors, Altamonte Springs, Fla.

The Institute of Internal Auditors is an international, membership association that serves as the recognized authority, chief advocate and principal educator for the internal audit profession.

Manager, Content Development June 2008 to present

Accomplishments:

• Content managers are scattered throughout various business units. As a result, materials published externally and internally often “reinvent the wheel” rather than building on, or adding to, the organization’s existing knowledge base. I created and lead the organization’s Content Peer Group, which provides a common ground for all content managers to discuss issues and leading practices of interest every month and share other “must-know” information.

• The department lacked metrics to measure the effectiveness of published materials. I created a plan to measure deliverables based on their reach, content quality and usability. As a result, the department will start tracking the effectiveness of its publications.

Responsibilities:

• Act as project manager and lead editor and writer for white papers and benchmarking reports examining the latest internal audit survey data, industry guidance and business trends.

• Discuss the key trends impacting the audit profession with thought leaders, identify the informational needs of members and transform intelligence into value-added materials.

• Oversee the implementation of the department’s production plan for all publications.

• Help set and implement the business unit’s content management strategy and promote business unit activities through various channels, including social media.

• Serve as content manager for the organization’s Audit Executive Center Web portal a membership-only website for chief audit executives and their staff.

• Obtain benchmarking data on audit topics through surveys and other research methods.

• Member of the Internal Communications Collaboration Task Force, a cross-departmental group created to evaluate and enhance employee communications from the ground up.

• Created strategic plan to measure the effectiveness and return on investment of published materials, maximize promotional efforts for deliverables and identify advertising opportunities.

Editor April 2005 to June 2008

Accomplishments:

• Lack of readership metrics and promotional efforts were leading to stagnant subscriptions and advertising revenue. I created an annual survey to measure content effectiveness and a strategic plan with content, marketing and advertising goals. Plan implementation lead to a 42 percent subscription increase during my tenure as editor, a more than 100 percent increase in discussion board visitation and a new model to expand advertising opportunities.

• New writers were needed to provide high-quality content, and the publication’s review committee was being overburdened with too many requests. I partnered with internal and external stakeholders to recruit new authors and committee members. The result was a 50 percent increase in the number of regular content contributors and five new committee members.

Responsibilities:

• Oversaw two wireframe conversions aimed at providing higher quality content to readers.

• Managed the editorial process for the monthly online publication and created, implemented and updated the publication’s annual marketing plan and production calendar; oversaw the work of paid and volunteer writers.

• Managed the editorial and production process for other corporate documents, including the coordination of approximately 100 editorial requests totaling more than 2,700 pages annually.

• Contributed 15–20 news items and feature articles per year to other online newsletters and Internal Auditor magazine, where I worked as associate editor in early 2008.

The Nature Conservancy, Altamonte Springs, Fla.

The Nature Conservancy is the world’s leading conservation organization. Since 1951, the Conservancy’s more than 1 million members have helped to protect nearly 120 million acres of land and 5,000 miles of rivers in the world.

Communications Coordinator July 2001 to March 2005

Accomplishments:

• The chapter lacked a centralized database to keep track of its 1,000+ graphics and photos and an automated way for sharing free photos with staff. I created a database for archiving photo and illustration descriptors, created the chapter’s all-staff photo archive and partnered with headquarters’ production staff to export photos to its intranet repository, at zero cost.

• A news alert with information on one of the chapter’s land restoration initiatives was emailed monthly but was ineffective at captivating staff attention. I created a digital newsletter featuring short articles, updates, staff profiles and questions and answers at zero cost. The newsletter was later expanded to four other states affiliated with the program.

Responsibilities:

• Produced communication materials, including internal newsletters, posters and membership and executive presentations.

• Oversaw the production of questionnaires aimed at measuring the effectiveness of collateral materials, events and other marketing services, including the draft and compilation of two questionnaires, the results of which were used to revamp the organization’s internal employee website.

• Wrote and edited more than 20 articles per year for use in online and internal and membership publications, including the organization’s Nature Conservancy magazine One Conservancy employee newsletter.

• Managed the production of collateral materials including three, quarterly, print newsletters.

• Managed and updated the chapter’s more than 1,000 photo and illustration archive.

• Managed production schedules with freelance writers, designers and vendors.

Public Relations Coordinator October 1999 to July 2001

Accomplishments:

• The organization’s Wings of the Americas program lacked recognition among chapter members. For three years, I organized a free, low-cost event in celebration of International Migratory Bird Day (IMBD) a nationally recognized event among bird watchers that culminated in newspaper articles, new chapter members and increased program awareness.

• One of the chapter’s local programs lacked visibility in the south Florida community. I performed a communications needs assessment and created a strategic communications and community awareness plan resulting in targeted media efforts and the distribution of marketing materials, which helped to improve the program’s public image and community acceptance.

Responsibilities:

• Maximized chapter visibility through broadcast and print media; pitched stories to media outlets and for internal publication.

• Developed and implemented media plans for annual events and significant occasions.

• Wrote and distributed news releases, media alerts and fact sheets to statewide media outlets.

• Developed chapter awareness in Hispanic and African-American media and civic groups; translated information into Spanish.

• Hired, trained and supervised department interns and volunteers.

• Developed research tools to measure the effectiveness of marketing materials and services.

• Served as chapter representative for reporters, members and the public at media events.

SOFTWARE SKILLS

• Adobe Acrobat, Illustrator and Photoshop; HotBanana; Mac OS X; Microsoft Access, Excel, Publisher and Word; SharePoint; SPSS; QuarkXPress and InDesign; Vovici Enterprise; and Windows XP and Vista.

PROFESSIONAL ACTIVITIES & MEMBERSHIPS

• International Association of Business Communicators (2010 to present): Vice President, Membership for the Central Florida Chapter. I am currently working on a membership and communications strategic plan aimed at enhancing proactive member communications, increasing membership and implementing new initiatives to cultivate existing members.

• Society of Professional Journalists (2010 to present).

• Florida Magazine Association (2006 to present).

• Florida Communication Association (2003–2005).

• Public Relations Society of America (2000–2001): wrote content for the Orlando Chapter’s member newsletter.

EDUCATION

University of Central Florida, Orlando, Fla.

M.A.: Interpersonal Communication (May 2002) • 4.0 Cumulative GPA

Research Projects:

• “Planning Requests for Help as a Function of Anticipated Resistance and Language Proficiency,” Atlantic Journal of Communication, 2005, Vol. 13, No. 3.

• “Does the Public Notice Important Abstract Issues? A Time Series Investigation of the Social Security/Medicare Agenda, 1995–1999”; this paper won a top-three paper award at the 2002 National Communication Association Annual Convention.

University of Central Florida, Orlando, Fla.

B.A.: Interpersonal Communication and Anthropology (December 1998)

4.0 Cumulative GPA Summa Cum Laude • Dean's and President's List (1994–1998)

Awards

• Summa Cum Laude Honors: given to graduating students who achieve a 4.0 GPA.

• Honor Medallion: given to graduating students with the highest GPAs in their departments.

• Certificate of Achievement for Academic Excellence (Fall 1994 to 1998), presented by the Office of Minority Student Services for maintaining an overall 3.0 GPA or higher.

• The Founders Scholars Award (Spring 1997 and Spring 1998) given to students in the top 1 percent of their class.

Activities:

• Golden Key National Honor Society (1997 to 2000) and Phi Kappa Phi Honor Society (1997 to 2000).

REFERENCES

Available via LinkedIn, www.linkedin.com/in/raquelfilipek

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