Denise L. Zoeterman

*** ******** ****** *********, ******** 49453 Mobile: 616-***-****

Email: gwvkj5@r.postjobfree.com

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President/CEO – Non-Profit Healthcare Operations & Compliance

Specialty Areas Include

Management of Organizations Reputation Medicaid, Medicare & Commercial Insurance Products

Instituting Financial Controls Competitive Service Positioning Strategic Planning Behavioral Health Regulatory Compliance

MA (Communications), President/CEO – Non-Profit Healthcare Operations & Compliance, with more than 20 years of P&L management experience in enabling service organizations to achieve their operational goals and missions.

Most recently, in duel roles as President/CEO for HHS Health Options and Executive VP of Community Services for Christian Living Services, I managed 300 employees and 5 separate 501c3 organizations, with an operational budget of $38 million.

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Career Highlights

Launched the first PACE program in Western Michigan, Care Resources, by forming a partnership with federal, state, and local agencies. This new 501c3 organization, founded in October 2006, had a budget of $500,000. I provided executive oversight until March 2009 when left my position as President/CEO of HHS Health. At that time, the program was a $15 million program with 170 participants.

Accomplished the following four items as President/CEO of HHS Heath Options: 1) Increased business revenues from $3 million to $12 million; 2) Expanded the depth of services offered from 3 to 10 programs across 44 states; 3) Covered more than 60,000 paid lives and 140,000 lives under management; 4) Contracted with 20 Third Party Administrators (TPAs), 135 brokers, 90 Preferred Provider Organizations (PPOs), and more than 260 employer groups.

Successfully transitioned HHS through the separation of its commercial division from its public-sector long-term care division. The commercial division was sold to ASR and Pathway Review Systems while the long-term care division remains in tact as HHS Health Options. HHS contracts with more than 100 agencies to serve clients in 12 Michigan counties with programs including Home and Community-based Medicaid Waiver, Senior Millage, and OBRA.

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Benefit Statement

Demonstrated 20+ year track record of leadership experience in the healthcare and non-profit industries. Recognized by peers as a strategic idea-generator and problem solver with a unique ability to optimize results by managing a wide-array of cross-functional and cross-organizational teams that consistently reduced operational costs while improving healthcare service quality.

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Key Areas of Expertise

Forming/Leveraging Strategic Alliances & Joint Ventures Facilitating Inter-Departmental Cooperation Client Relationship Management (CRM) Provider Relationship Management (PRM) P&L Improvements Conflict Resolution Behavioral Health Management Ensuring Adherence with Case Management & Care Management Standards through URAC & CMS Accreditation Developing and Managing Community Collaborative Initiatives.

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Professional Experience & Accomplishments

HHS, Health Options, Grand Rapids, Michigan 1993 to 2009

(A $12 million non-profit case management and long-term care organization)

President & CEO (1996-2009); Executive Vice President (1993-1996)

Christian Living Services, Grand Rapids, Michigan 2007 to 2009

(A $26 million non-profit organization that encompasses 4 community programs including Care Resources, HomeCare, Hospice and Rehabilitation Services)

Executive Vice President of Community Services

Successfully transitioned HHS Health Options through the separation of the commercial, case management division from its public-sector, long-term care division. Subsequently, merged the long-term care division with Holland Home of Grand Rapids, the largest continuous care retirement community in the State of Michigan.

Post organizational merger, my scope of duties included providing executive oversight for $38 million in community programming across 5 separate 501c3 organizations including HHS Health Options, Care Resources, HomeCare of Holland Home, Faith Hospice, and Rehab Dimensions.

Developed all legal and operational infrastructural elements for a new 501c3 organization called ‘In-Home Concierge’. This comprehensive program provided a wide-array of a-la-care services to seniors, caregivers, and family members, including Private Care, Home Chore Services, Care Services, and Advisory Services.

Entrusted with the development and launch of a new 501c3 organization, Care Resources, which opened in October 2006. Began with a budget of $500,000 and is currently a $15 million program with 170 participants. Selected to serve as the first Board Chair and Interim Executive Director of the organization.

Responded to the State of Michigan’s Request for Proposal (RFP) to become a ‘Single Point of Entry’ pilot site. As a result, developed a 501c3 cross-county partnerships between the Michigan Department of Community Health, Senior Resources and the Area Agency on Aging of Western Michigan.

Implemented innovative technology solutions. Successes include: a) implemented OAO’s technology solution across HHS in 2003, b) expanded the OAO technology solution to Care Resources, and c) partnered with ITEL, an organization that acquired OAO, to further enhance the case management software. In 2007, the enhanced software solution was adopted by the National PACE Association as the preferred technology solution for all PACE organizations across the United States.

Care Resources/PACE, Grand Rapids, Michigan 2002 to 2009

(An organization that manages a nationally recognized healthcare program called the Program of All-inclusive Care for the Elderly (PACE))

Board Chair & Acting Executive Director (2002-2006) & Board Vice-Chair (2007-2009) –Spearheaded the development of the 31st PACE program nationally, the 2nd PACE program in the State of Michigan. During my tenure, the program grew from 0 participants with a budget of $500,000 to 170 participants with a budget of $15 million.

Pine Rest Christian Mental Health Service, Grand Rapids, Michigan 1977-1993

(The fifth largest Mental Health Services organization in the United States providing inpatient and outpatient services)

Contact Center Director (1991-1993); Admissions Director (1989-1991); Employee Assistance Coordinator (1987-1989); Registered Recreational Therapist (1977-1987).

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Consultancy Experience (1985-Present)

Organizational Management – Provided management and organizational leadership advice to business and higher-education clients throughout Western Michigan, with an emphasis on conflict management, leadership, and team building.

Critical Incident Debriefing – Certified as Critical Incident Stress Debriefing (CISD) counselor. Industries served include healthcare, higher education, aviation, banking, and manufacturing.

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Education/Professional Development & Professional Affiliations

Master of Arts (Organizational Communication), Western Michigan University, Kalamazoo, Michigan

Bachelor of Arts (Sociology), Calvin College, Grand Rapids, Michigan

Advance Training in Critical Incident Stress Debriefing (International Critical Incident Stress Foundation), 2000

Certificate of Non-profit Leadership and Management, 1999

Fundamentals of Finance and Accounting for Non-financial Executives

American Management Association program at the University of Wisconsin, 1997

Leadership Grand Rapids; Executive Program in Simplified Strategic Planning

Michigan State University Graduate School of Business presented by the Center for Simplified Strategic Planning, Inc., 1997

Basic Training in Critical Incident Stress Debriefing, International Critical Incident Stress Foundation, 1992

Current Board of Directors positions: Healthy Kent and 2010; Health Department Advisory Council

Organizational Affiliations: Alliance for Health; Employers Association; Grand Rapids Area Chamber of Commerce;

Grand Rapids Economic Club; Grand Rapids Rotary Club; and Michigan Chamber of Commerce

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Testimonials

I have had the privilege of knowing Denise Zoeterman for more than 10 years. I first worked with Denise while serving on the Board of Directors of Horizons of West Michigan, an organization that focused on a constituency who were in need of housing while working through behavioral health or substance abuse issues. I was extremely impressed with Denise’s work style, professional presence and the mission of her organization, and I was pleased to subsequently serve as Chairman of the Board of Directors of HHS Health Options. I worked closely with Denise as HHS sold its commercial case management division and later merged the long-term care division with Christian Living Services. Throughout the multi-year process, Denise demonstrated exemplary fiscal responsibility, compassion and fairness to her staff, and excellent communication and collaboration with the executive team of the Board. As she clearly demonstrated during her tenure as President and CEO of HHS Health Options, Denise definitely possesses the requisite leadership qualities and high moral character that will make her a valuable asset to any organization she becomes affiliated with.

Gerald R. Johnson, Jr.

Executive Director, Business Scholars Program, Hanover College

Former Board Chair, HHS Health Options

Retired Board Chair and CEO, Mercantile Bank Corporation, Grand Rapids, MI

I had the opportunity to work closely with Denise and her staff to orchestrate the successful launch of the second PACE (Program for All-inclusive Care for the Elderly) organization in Michigan. Denise was always a pleasure to work with as she was collaborative, organized, professional, and flexible. Mid way through the evaluation and launch of the program, she transitioned to partnering with a different PACE consulting firm at the State of Michigan’s suggestion. Denise was always able to meet shifting deadlines while remaining focused on delivering quality programming to seniors and their caregivers. Denise has the ability to balance competing organizational agendas and get the job done! I feel honored to know her as both my colleague and friend.

Debbie Katcher, State Administrative Manager

Long Term Care and Operations Support Section

Michigan Department of Community Health

Denise Zoeterman, a professional colleague and friend, is the most versatile, humane, hardworking, intelligent, and caring executive I have known in my 40 year career.

Mr. Richard Ney

Former President and CEO of Lifeguidance

Denise has the skills for bringing people together to engage and accomplish a common goal. She has brought community organizations together to create programs to serve the frail elderly and disabled population in a high quality dignified manner. Her leadership skills are excellent within the organization as well as the community.

Mr. Tom Muszynski

Executive Director of Care Resources

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Testimonials (continued)

During my ten year association and work with Ms. Zoeterman, I found her to be the consummate professional and dedicated to her clients and company. She was quick to respond to any of my programmatic and/or financial concerns, and always worked diligently to resolve any problems or issues. She ran a top-not

ch program with dignity and class. She was always mindful of the limited resources of her company and the State, and strove to improve services and cost effectiveness thereby ensuring the health and safety of her clients. Ms. Zoeterman was a real asset to the State's HCBSED program.

Mr. James L. Schwartz, Former Manager of the Michigan Department of Community Health’s

Home and Community Based Services for the Elderly and Disabled (HCSED)

Denise is people oriented and excels at networking and building key relationships. She also has the strength, determination, and leadership skills to guide an organization in new directions.

Mr. Tom Czerwinski

President and CEO, Area Agency on Aging of Western Michigan

Denise is a visionary and has built quality, high performing teams. I had the pleasure to work with Denise both as a board member of HHS, Health Options and as a purchaser of HHS, Health Options case management services for Meijer. I witnessed Denise's ability to vision, strategize and create teams who could implement new products for HHS. Denise has an ability to create the best in a team and for maintaining high integrity with her team and with clients.

Ms. Patti Kozminski, Retiree of Meijer

Former Position--Benefits Network Vendor Manager

I have known Denise Zoeterman for over twenty years and worked closely with her on many projects. Ms. Zoeterman is a consummate professional. She is highly organized, detailed, and has an exceptional ability to listen to all parties and discern the right path to move projects forward with everyone on board. In addition, Ms. Zoeterman is able to command a number of projects simultaneously, and always makes clear, reasoned decisions even in complex work situations. She is personable, approachable, and has an excellent sense of humor.

Ms. Sheila Grant

President and Owner, CreativeLine

I had the opportunity to watch Denise interact with her staff on many occasions. I witnessed a positive and affirming leader. We also worked together in the complex merger of her entity into another. Denise showed tremendous diligence in seeing that transaction through to its conclusion.

Mr. Ken Hofman

Corporate Counsel for HHS Health Options

Attorney for Miller, Johnson

As the former VP of Human Resources at HHS, Health Options, I had the opportunity to experience first-hand how Denise worked collaboratively with staff, valuing individual and team growth, and encouraging each of us to stretch ourselves and develop our full potential. Her use of team building exercises and leadership workshops and retreats combined to create a cohesive group of leaders in the organization.

Ms. Brenda Teegardin

Former Vice President of Human Resources, HHS Health Options

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