Sales Representative

Michael Alexander (Alex) Lowe

**** *. ******* ******, ******, Texas 75209 • 214-***-**** • ********@*****.***

PROFILE

Experienced management professional skilled in customer care, strategic solutions, marketing strategy, vendor management, and sales with a heavy emphasis on project management. Extensive experience leading cross functional teams (Legal, IT, Marketing, Sales, AP, Clients, Vendors) to roll out frequent, large, complex campaigns, projects and initiatives.

- Project Management

- Vendor Management

- Account Management

- Process Improvement

- Sales and Marketing

- Customer Care

- Problem Solving and Analysis

- Strategic Planning and Forecasting

- Budgets

- Quality Assurance

PROFESSIONAL EXPERIENCE

FRANCHISE DYNAMICS, Dallas, Texas 2009 – Present

Franchise Development

- Provide franchise sales, marketing and consulting with a proven track record of increasing franchise units, revenue and profitability while gaining market share and expanding brand awareness for both new franchise concepts and established brands.

- Create and implement marketing plans to support development commitments for clients.

- Develop and maintain C-Level relationships with clients.

R2 SURGICAL SOLUTIONS, Dallas, Texas 2008 - 2009

Business Development Manager / Spine Representative

- Developed sales strategy to target key new accounts; Developed own book of business, managed new and existing relationships selling a wide range of spine surgery products.

- Consulted surgeons on product optimization.

- Closed sales with 20% of new territory within first month.

- Negotiated with hospitals and other healthcare providers to be an approved vendor to provide our products to their patients.

VERIZON COMMUNICATIONS, Irving, Texas 1997 - 2008

Marketing Channel Manager, External Channels Sales and Service 2001-2008

- Managed every aspect of vendor relationships for sales generation and customer care programs and all supporting responsibilities including contracts, reporting, billing, etc.

- Directed the conception, implementation and continued performance evaluation of large scale marketing campaigns.

- Controlled >$2.5M annual budget and directed Inbound and Outbound Telemarketing campaigns and collaborative partnerships that generated > $6.5M in revenue.

- Facilitated regular progress meetings to review, capture and communicate status for end to end project plan, keeping both internal customers and external partners focused on goals ensuring program consistency and by resolving issues and maintaining timeliness and budget requirements.

- Conducted focus groups to evaluate campaign performance and operational strengths and opportunities.

- Instrumental in the selection of new vendors (RFP); Led cross functional team to bring them “up and running” in order to sell products and services and maintain our high standards of integrity.

- Negotiated contract rates and terms with 3rd party incentive provider resulting in 15% savings the first year, and 50% in each subsequent year.

- Devised lead optimization strategy resulting in 9% more sales.

- Directed the launch of Verizon’s first Hispanic “FiOS TV” outbound campaign.

- Created strategy to expand DirecTV sales resulting in a 70% increase in sales.

- Planned and implemented an Asian marketing campaign trial which exceeded objectives and led to assignment of additional multi-cultural marketing campaign responsibilities.

- Collaborated with business development to successfully manage the set up, roll out and continued performance evaluation of 3 new key strategic “Movers” partners.

- Designed product offer matrix and incentive plan for an outbound campaign resulting in exceeding each of 6 strategic product objectives and overall objectives by 20%.

- Present results, feedback, research, and problem solutions to senior management.

Campaign Manager, Long Distance 1999-2001

- Managed sales and retention campaigns and vendor relationships for long distance business unit.

- Utilized database queries to determine optimal targeting of marketing programs.

- Created and implemented an outbound retention campaign that resulting in retaining 75% more customers than an equivalent acquisition campaign with the same budget.

- Directed every component of “Extra Credit for Schools” campaign, increasing Long Distance sales and community image, and raised over $500K for schools nationwide.

Senior Sales Analyst, Superpages.com 1997-1999

- Directed sales and marketing efforts of three sales channels.

- National Accounts Sales Channel – Promoted and presented GTE’s SuperPages Interactive Services to advertising agencies, certified marketing representatives, and national accounts.

- Yellow Pages Channel – Developed and presented training to entire sales force; Serve as product expert; Created sales tracking methods & conducted industry research.

- Authorized Sales Agent Channel – Recruited, trained, developed, motivated and monitored contracted sales agents to sell various internet products and services.

- Winner Award of Excellence and Discretionary Award.

NEW ENGLAND BREWING COMPANY, Norwalk, Connecticut 1995-1997

Sales Representative

- Top sales representative every year, responsible for over 35% of total company sales.

- Achieved 94% growth in accounts within the first year.

- Successfully expanded territory and increased sales of the most profitable product line by 400%.

EDUCATION

BA Psychology, Rollins College, Winter Park, FL 1995

- Varsity Rowing (Twice State Champion).

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