Business Development, Strategic Marketing and Management Executive

Manager, Leader, Cultivator, Strategist, New Business Developer, Negotiator, Team Motivator

SUMMARY

Senior Executive with successful experience as a strategic member of corporate leadership teams. Diverse business acumen experience in financial services, nonprofit and civic organizations. Management and leadership transferable skills. Successful designer and cultivator of client development. Developed and managed budgets ranging $1.5 million to $4.5 million annually. Created and launched unique long-term partnerships/relationships with public and private sectors. Leveraged relationships to establish and continue client/program opportunities. Created management measurement tools to optimize daily operational performance. Managed and professionally developed numerous staff teams. Consistent track record delivering bottom-line results. Demonstrated ability to establish rapport between internal teams and senior management. Welcome all travel-domestic and international.

HIGHLIGHTS

• Solicitation, Acquisition and Cultivation of New Business Clients/Supporters/Donors

• Negotiated Terms and Constructed Contracts & Agreements

• Developed and Implemented Targeted Strategic Design Plans

• Created Operational Performance Measurement Tool & Segmentation Design

• Lead, Implemented Professional Development, Hiring and Management of Staff/Teams (25-36)

• Supervised and Managed Day to Day Operations-Service (6) Centers

• Experienced Project Manager and Multi-task Management Expertise

• Demonstrated Organizational Skills Acumen & Problem Solving Management

• Designed, Managed $1.5 million Corporate Charitable Giving Program

• Launched/Designed/Managed: Company Meetings/Events, Exhibit Shows, Fund Raising Consulted and Counseled President and Senior Level Management Team

• Created and Managed Start Up Departments/Operations

• Created Public/Private Partnerships-Diverse Organizations/Entities

• Collaborative Creator/Designer/Implementer of Public/Private Service Educational Programs

PROFESSIONAL EXPERIENCE

Above and Beyond Center for Enrichment Education March 2011-July 2011

Prager & Associates (Individual Business Start-Up) 12 Credentialed Teachers

Summer & Tutorial Program Providing Academic and Cultural Course Curriculums (Ages 5-12)

21st Century Insurance and Financial Services, Woodland Hills, California 1985-2010

(Parent Co: Farmers Insurance Group of Companies)

Assistant Vice President, New Business Development, Affinity Marketing (2007-2010)

New Business Development West of the Mississippi (~23 states)

Responsible for creating new affinity strategic customer partnerships utilizing: cold calling, letter and proposal-writing campaigns and in person presentations with key decision makers. Defined the marketing strategy approach and identified and managed all initial client relations. Acted as the Deal Maker.

• Initiate strategies to pursue 400+ brand name company key decision maker client contacts

• Develop and close client relationships-establish two to three new large contracts per year.

• Perform and Interpret Potential Client Revenue Earn Analysis-ROI modeling tools

• Establish new company revenue earn-Cumulative three year period ($10 million-$100 million)

Assistant Vice President, Community Relations & Community Marketing. (2004- 2007)

Affinity Marketing-Cause-related marketing:

Leading the efforts of finding non-traditional means of marketing and fundraising with cause-related relationships. Advanced company’s outreach, community good will and branding and raising nontraditional revenue for nonprofits.

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• Launched Cause-Related funding programs: American Red Cross, Greater Los Angeles Chapter, and the Los Angles Philharmonic Association.

• Created new revenue for nonprofits: Cumulatively equal to $500,000 annually.

Public Affairs/Relations & Marketing [Merger Acquisition of 21st by AIG September 2007]

Safety Advocacy and Community Marketing Programs

Spearheaded the development and implementation of auto safety advocacy programs through state-specific partnerships. The public relations and marketing campaigns provide an ongoing forum for public awareness and education on use of child safety seat restraints and enhancing the safety of senior drivers.

• Created, implemented/managed new Child Safety Seat Program-eight state governors/law enforcement agencies partnerships

• Developed promotional state law specific (18) brochures: Child Safety Seat A Parent’s Guide

• Seven-year program, 200+ weekend events, in eight states.

• Recognized/endorsed by National Highway Traffic Safety Administration

Protecting the Driving Privilege of seniors

California Highway Patrol (CHP) desired new public information awareness campaign addressing the critical issue of keeping senior drivers safe. Joined forces to co-produce documentaries: The Golden Road, KQED-TV San Francisco (2004) and A Driving Need KCET-TV Los Angeles (1996)

• Aired on 14 CA public broadcast stations over a period of three years

• Unique collaboration with nonprofits and private sector-numerous age organization endorsements

Community Outreach Private/Public Partnerships

Los Angeles Police Academy:

Working collaboratively with past president of the Los Angeles Unified School Board, former Mayor-launched a unique parallel community police cadet-training program for students to become future LAPD officers.

• Pitched and secured agreement-collaboration between public and private sector

• Secured Corporate Sponsorship: Ten-year funding-$1.7 million and seed money

Other Roles and Responsibilities held within 21st Century Insurance Company (2004-1985)

Director, Manager

Community Marketing/Community Relations

• Initiation of new Child Safety Seat Safety Program with CHP and management of ongoing general public relations programs including Adopt A School Programs and United Way Employee Fundraising Campaigns.

Neighborhood In-Person Centers (IPNC) Regional Customer Service Centers

• Developed a start-up operation with existing staff to provide more direct customer service and to attract new customers through local neighborhood full-service centers.

• Managed a staff operation from 16 –36 at six different locations

• Created incentives to help team improve and develop their performance

• Lead Sales training for Teams-product education and service improvements

Human Resources & Employee Intranet Communications (Customer and Employee)

• Assisted President/CEO with the development of a new strategic metric tool, which measured the daily operational performance and functions- 200 elements

• Designed segmentation of performance reporting data from 28 department managers

• Worked closely with information systems technicians to finalize tool and implementation

• Created new Newsletters-Employee and Customer State Specific-print/on-line, quarterly/monthly

Community Affairs (Public Relations & Public Affairs)

• Strategically designed/implemented a new: Corporate Public Relations Department, Community Support Program & Corporate Charitable Funds Distribution-Annual budget-$1.4 million

• Created a systematic process of evaluation of charities and conducted numerous on site visits

• Company representative and volunteer-non nonprofit boards /committees

• Corporate and Loaned Executive for United Way of Greater Los Angeles

• Lead design/coordination/implementation of major corporate, public relations and employee events) including Employee Volunteer United Way Fund raising campaigns

EDUCATION

MBA-Master of Business Administration & Finance Concentration, Pepperdine University, Malibu, CA

Paralegal-Litigation ABA. University of California, Los Angeles, Law School Extension

Bachelor of Arts, Urban Studies, California State University, Northridge, California

PROFESSIONAL CERTIFICATIONS/AWARDS/RECOGNITIONS

• United States Congress/Senate awards: Recognition of Outstanding Service to the Community. June 1998.

• United Way (Los Angeles). Numerous Awards-Outstanding Campaign Programs. Los Angeles. 1985-2000.

• County/City of Los Angeles, Distinguished Business Woman 1998. SVCGC.

• Governor Pete Wilson, Humanitarian Award. June 1998. San Fernando Valley Child Guidance Clinic (SVCGC).

• Governor Arnold Schwarzenegger, State Information Officers Counsel for Excellence in Government Communications. May 13, 2004.

• National License: CA Resident Insurance Producer, Fire and Casualty Broker-Agent License No. OD41891

• American Jurisprudence Award, Criminal Law. Sponsored by: The Lawyers Co-operative Publishing Company, Bancroft Whitney Company. Spring 1989.

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