Customer Service Marketing
Resume:
ERIC J. SCHWABENLENDER
Waxhaw, NC 28173
www.SchwabSays.com
************@*****.***
A creative thinker and talented communicator who’s adept at building solid brands and lasting relationships.
PROFESSIONAL EXPERIENCE
Red Ventures Internet Marketing From 2011
SEO Copywriter
This is a temporary position, working as part of a team writing online marketing copy designed to both advertise client products/services on the Web and generate strong SEO results.
• Write sales copy (up to 4,500 words per website) for diverse clients
• Master innovative editing software
• Work both collaboratively and autonomously, as various projects require
• Brainstorm and conceptualize creative with marketing analysts
Creative Sabbatical 2009-2011
Pursued various creative endeavors, including voiceover work and starting the mandatory “Great American Novel.”
• Brand Discovery & Identity Development
• Launched a soon-to-be-syndicated comic strip
• Adjunct Professor at The Carolina School of Broadcasting
• Authored radio scripts, web and advertising copy
Muzak, LLC 2000 to 2009
Senior Copywriter/Voice Talent 2006 to 2009
This leadership role allowed me to work directly with brand managers, helping them to clarify their company's messaging goals and desires. Additionally, I acted as key information liaison between Creative and Muzak’s customer service team.
• Crafted 40+ audio branding elements per day for local and national subscribers including Popeyes Chicken & Biscuits, Wachovia/Wells Fargo, Bank of America, Truly Nolen Pest Control and Dunkin Donuts
• Increased national subscriber retention rate to 91%
• Voiced up to 60 spots per week for a variety of local/national clients
• Coached voice talents to develop interpretive and performance skills for various projects
• Developed and led innovative Creativity Training Seminars for CSRs
• Created and managed branding image catalogs
• Composed White Papers for various Marketing Department initiatives
• Enhanced internal and external client relationships through responsive problem-solving
Copywriter/Voice Talent 2000 to 2006
The company's Voice Department is responsible for the creation of both in-store and on-hold marketing messages for 40,000-plus subscribers.
• Wrote 40 to 60 audio elements per day
• Provided voicing for variety of local/national clients
• Brainstormed with team of 4-6 creatives for variety of projects
• Managed creative for "Popeyes Chicken & Biscuits'" in-store audio program
Triple D Publishing 1997 to 2000
Associate Editor 1999 to 2000
The company produced two weekly television satellite guides – "OnSat" and "TV Plus," in addition to a monthly cable television guide called "Cable TV." Triple D also provided a variety of prepress services.
• Researched, wrote and edited articles about the world of television
• Arranged and conducted interviews with actors, directors, writers and producers
• Collaborated with editorial staff in weekly story generation meetings
• Consulted with design team on layout for all magazines
• Assisted with various writing/editing projects (brochures, direct mail, flyers, etc.)
• Represented company at bi-annual National Television Critics Association Press Tour
Triple D Publishing 1997 to 2000
Copy Editor 1997 to 1999
• Copy-edited three printed television guides (2 weeklies and 1 monthly)
• Consulted with design team on layout for all magazines
• Worked with Prepress Department in editing various projects (brochures, direct mail, flyers, etc.)
• Wrote concise descriptions for weekly television programming notes
OTHER EXPERIENCE
• Writer/Editor – Sanskrit Literary/Arts Magazine (UNCC)
• Communications Writer Intern – Duke Power
• Head Copywriter – Metro Group International
TECHNICAL SKILLS
• Social Media acumen (e.g., Facebook, Twitter, etc.)
• Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Microsoft Publisher
EDUCATION
The University of North Carolina at Charlotte
M.A., English (Creative Writing)
B.A., English (Mass Communications Minor)
AWARDS
• Two-time winner, "Muzak Service Excellence Award"
• Garland Keever Memorial Award for Humorous Writing (UNCC English Department)
MEMBERSHIPS & OTHER ACTIVITIES
• American Advertising Federation – Charlotte
• Champion Forest HOA Communications Committee
• Champion Forest Golf Club Coordinator
• ProNet Charlotte Volunteer
• Television Critics Association (Past member)
References upon request
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