ERIC J. SCHWABENLENDER

**** ******** *****

Waxhaw, NC 28173

704-***-****

www.SchwabSays.com

gu9u30@r.postjobfree.com

A creative thinker and talented communicator who’s adept at building solid brands and lasting relationships.

PROFESSIONAL EXPERIENCE

Red Ventures Internet Marketing From 2011

SEO Copywriter

This is a temporary position, working as part of a team writing online marketing copy designed to both advertise client products/services on the Web and generate strong SEO results.

• Write sales copy (up to 4,500 words per website) for diverse clients

• Master innovative editing software

• Work both collaboratively and autonomously, as various projects require

• Brainstorm and conceptualize creative with marketing analysts

Creative Sabbatical 2009-2011

Pursued various creative endeavors, including voiceover work and starting the mandatory “Great American Novel.”

• Brand Discovery & Identity Development

• Launched a soon-to-be-syndicated comic strip

• Adjunct Professor at The Carolina School of Broadcasting

• Authored radio scripts, web and advertising copy

Muzak, LLC 2000 to 2009

Senior Copywriter/Voice Talent 2006 to 2009

This leadership role allowed me to work directly with brand managers, helping them to clarify their company's messaging goals and desires. Additionally, I acted as key information liaison between Creative and Muzak’s customer service team.

• Crafted 40+ audio branding elements per day for local and national subscribers including Popeyes Chicken & Biscuits, Wachovia/Wells Fargo, Bank of America, Truly Nolen Pest Control and Dunkin Donuts

• Increased national subscriber retention rate to 91%

• Voiced up to 60 spots per week for a variety of local/national clients

• Coached voice talents to develop interpretive and performance skills for various projects

• Developed and led innovative Creativity Training Seminars for CSRs

• Created and managed branding image catalogs

• Composed White Papers for various Marketing Department initiatives

• Enhanced internal and external client relationships through responsive problem-solving

Copywriter/Voice Talent 2000 to 2006

The company's Voice Department is responsible for the creation of both in-store and on-hold marketing messages for 40,000-plus subscribers.

• Wrote 40 to 60 audio elements per day

• Provided voicing for variety of local/national clients

• Brainstormed with team of 4-6 creatives for variety of projects

• Managed creative for "Popeyes Chicken & Biscuits'" in-store audio program

Triple D Publishing 1997 to 2000

Associate Editor 1999 to 2000

The company produced two weekly television satellite guides – "OnSat" and "TV Plus," in addition to a monthly cable television guide called "Cable TV." Triple D also provided a variety of prepress services.

• Researched, wrote and edited articles about the world of television

• Arranged and conducted interviews with actors, directors, writers and producers

• Collaborated with editorial staff in weekly story generation meetings

• Consulted with design team on layout for all magazines

• Assisted with various writing/editing projects (brochures, direct mail, flyers, etc.)

• Represented company at bi-annual National Television Critics Association Press Tour

Triple D Publishing 1997 to 2000

Copy Editor 1997 to 1999

• Copy-edited three printed television guides (2 weeklies and 1 monthly)

• Consulted with design team on layout for all magazines

• Worked with Prepress Department in editing various projects (brochures, direct mail, flyers, etc.)

• Wrote concise descriptions for weekly television programming notes

OTHER EXPERIENCE

• Writer/Editor – Sanskrit Literary/Arts Magazine (UNCC)

• Communications Writer Intern – Duke Power

• Head Copywriter – Metro Group International

TECHNICAL SKILLS

• Social Media acumen (e.g., Facebook, Twitter, etc.)

• Microsoft Office (Outlook, Word, Excel, PowerPoint)

• Microsoft Publisher

EDUCATION

The University of North Carolina at Charlotte

M.A., English (Creative Writing)

B.A., English (Mass Communications Minor)

AWARDS

• Two-time winner, "Muzak Service Excellence Award"

• Garland Keever Memorial Award for Humorous Writing (UNCC English Department)

MEMBERSHIPS & OTHER ACTIVITIES

• American Advertising Federation – Charlotte

• Champion Forest HOA Communications Committee

• Champion Forest Golf Club Coordinator

• ProNet Charlotte Volunteer

• Television Critics Association (Past member)

References upon request

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