CHRIS JOHNSON
**** ******** ****, *******, ** ***41 ** (H) 770-***-**** **(C) 404-***-**** ** ***********@*****.***
SALES MANAGER
USED CAR DIRECTOR ** BUYER/WHOLESALER
Forward-thinking leader with 30+ years experience in the automobile industry and an impeccable reputation for triage, honesty, and integrity. Broad expertise spans high-volume buying of all makes and models as well as extensive auction, Internet and Dealership buying. Resilient and resourceful in dealing with urgent situations, with proven ability to hire, train, and motivate sales teams to achieve key business objectives. Consistently demonstrate practical yet imaginative approaches to service delivery, workflow management, and process improvement.
KEY COMPETENCIES
• New Business Development
• Inventory Management
• Procurement/Purchasing
• Event Planning
• Media Buying
• Sales Forecasting
• Competitive Analysis
• Merchandising
• Negotiation
• Post-Sales Support
• Budget/Expense Control
• Policy Development
• Staff Management/Team Building
• Loss Prevention Control
• Client Relations
SELECTED ACCOMPLISHMENTS
Used Car Manager, Hennessy Honda of Woodstock: Grew revenue by 50%, drove used car sales from 60 to 90 per month, and raised volume by 40% at a per unit profit increase of 60% over 5 years.
Used Car Director & Buyer/Wholesaler, Honda Carland: Alternated back and forth between both positions during 15 year tenure. Established a large contact base and increased retail volume by more than 110%.
Wholesale Buyer: Sports & Imports: Ranked among top in sales for consistently meeting/exceeding quotas.
Used Car Manager, Troncalli - Nissan - Jaguar: Doubled retail volume within a 2 year period.
PROFESSIONAL EXPERIENCE
BILLY HOWELL FORD LINCOLN, Cumming GA SALES 2010-2011
Retail New Car franchise/new Ford Lincoln products. Ford Certified.
CAPITAL BUICK/GMC, Smyrna GA 2009-2010
Retail new car franchise/new Buick, GMC, used cars, service, and parts.
New Car gross Sales of $14 M and Used Car gross Sales of $7M plus parts and service
USED CAR MANAGER
Managed a shared sales force and inventory of 30-50 units valued at $600K.
Oversaw advertising, reconditioning, and managed inventory control thru V-AUTO.
HENNESSY HONDA OF WOODSTOCK, Woodstock GA 2003-2009
Retail new car franchise/new Honda, used cars, service and parts
New car gross sales of $70M and Used car gross sales of $20M plus parts and service
USED CAR MANAGER
Co-managed division with 10 retail and 2 Internet sales representatives, 1 porter, 5 detailers and 3 mechanics. Maintained inventory of 100-150 units valued at $1.5-2.5M. Spearheaded projects to increase overall operating efficiency. Administered $20K advertising budget. Reported to General Manager, Owner, and CFO.
Within 90 days, increased volume by 25% and per unit profit by 33%
Streamlined reconditioning process, lowering cost and downtime for getting vehicle to the retail line.
Controlled and inventory rapidly depreciation in value. Kept losses to a minimum by utilizing auctions, wholesale brokers, other dealers, and sales incentives. Revamped paper flow and filing process to provide sales staff with rapid access to key information. Negotiated cost-effective and flexible agreements with advertisers and vendors. Contracted a phone call tracking company to improve customer phone relations, trace advertising sources, and provide a legitimate list of prospects to follow every day. Held weekly training to review basics of selling, product knowledge, and factory certified program selling points.
CHRIS VOLVO, Marietta, GA 2003-2003
Low volume high end franchised dealer/new Volvo, pre-owned sales, parts, and service. $17M new car annual gross sales and $9M pre-owned sales.
USED CAR DIRECTOR
Assumed control of inventory averaging about $1M with 50-60 units in stock. Managed and coached 5 inexperienced sales people, 1 porter, and 1 mechanic. Reported to General Manager and Owner.
Empowered team to sell 38 units per month at $1700 profit per vehicle vs. previous 30 units at $1200 profit.
Improved bottom-line by targeting Hispanic community, hiring a bilingual sales person, and building an Internet sales department. Efforts played a part in eventual company sale 8 months after hire.
CARL BLACK (ROSWELL), Roswell, GA 2002-2003
New vehicle franchise/Pontiac, Buick, GMC and Hummer/new and used car sales, parts and service. New car gross sales of $70M and Used Car gross sales of $6M
USED CAR DIRECTOR
Applied strong crisis management skills as one of 6 sales managers in a chaotic and disorganized environment. Kept sales at a steady pace during a 6 month tenure.
HONDA CARLAND, Roswell, GA 1987-2002
New vehicle franchise/new Honda, used cars/ parts, service, and body shop.
New car gross sales of $70M and used car gross sales of $21.5M.
USED CAR DIRECTOR & BUYER/WHOLESALER
Held dual role over 15-year period. Acquired and managed $1.5-2M inventory for retail used car lot. Traveled to auctions to buy off lease vehicles from financial institutions and other wholesale brokers. Sold unfit trade-ins at local auctions, wholesale brokers, and independent used car dealers. Developed new business and controlled $13k ad budget. Reported to General Manager and Owner.
Drove used car sales from 50 per month ($1200 per unit) to 90 per month ($1700 per unit).
Developed a performance-based sales bonus plan that was very motivating yet cost-neutral for the dealer.
increased traffic in service department by creating a scheduled maintenance booklet with discounted coupons.
PREVIOUS SALES AND MANAGEMENT EXPERIENCE
Manager, Gwinnett Place Honda (satellite location), 1986-1987
Wholesale buyer, Sports & Imports, 1984-1986
Used Car Manager, Troncalli - Nissan - jaguar, 1982 - 1984
Used Car Manager/Sales, Chris Motors, 1977 - 1982
EDUCATION/MILITARY
Jefferson Community College, a part of University of Kentucky
U.S. Navy, Honorable Discharge