Uncommon Strategic Creativity

Thomas Meredith

Uncommon Strategic Creativity

512-***-**** • **********@*****.*** • my LinkedIn • @Twitter

Public Relations, Web 2.0, and Social Media marketing expert with more than 10 years of experience including corporate communications, technology marketing, SaaS and Web 2.0 strategies, multi-media production, project management, social branding, analyst, blogger, and media relations, copywriting, content creation, vendor management, advertising, guerrilla marketing, partner strategy, online community development and growth, and the art of the pitch.

I am a firm believer in finishing what you start – both personally and professionally – and the key to my success in consistently doing so is the ability to combine creative thinking with strategic vision to always master the task at hand.

Professional Experience

QuickArrow Inc.

2006 – 2009

Public Relations Manager

• Drove the PR/AR strategy, plans, key messages, and press releases for all company announcements

• Cultivated more than 50 ongoing, reciprocal media relationships and proactively pursued editorial calendar opportunities to perpetually pitch media outlets

• Successfully launched and drove adoption of company’s client-facing online community

• Managed industry analyst relations program, including inquiries, briefings, product reviews, and client case studies

• Drove PR initiatives including key industry associations, executive speaking engagements, and company awards program

• Collaborated with executive, engineering, product management, and sales teams to develop and deliver on the corporate communication strategy

• Pioneered the company’s social media initiatives including social media releases, Twitter account, Flickr account, Facebook, and blogging relations

• Leveraged strategic creativity best practices to ensure a consistent look among all collateral, including product and marketing materials

Varsity Media Group Inc.

2002 – 2005

Marketing Manager

• Responsible for television network branding – from inspiration to final delivery – including conceptualization, writing, graphics production, and shoot direction, delivering projects on schedule and on budget

• Supervised post-production studio and post-production department of five employees, ensuring all on-air promotions conformed to the brand, look, and mission of the television network

• Managed the creation of sponsorship and promotional opportunities of company’s media content

• Developed marketing materials and on-air promotional spots to market the fledgling network in the media industry

• Directed and supported company website maintenance – both print and video elements

Starz Entertainment Group L.L.C.

1998 – 2002

Producer

• Researched, wrote, and produced movie promos, television series promos, and short-form profiles used as on-air marketing elements on multiple Starz Entertainment channels

• Managed various aspects of video production such as audio works, camera direction, scriptwriting, and directing – in studio and on location

• Hired and supervised student interns interested in marketing and on-air promotion in the television industry

• Collaborated with editors to produce promotional and interstitial spots using liner and non-linear editing platforms

Tyler-McLennon Inc.

1997 – 1998

Research Manager

• Developed new automation system for company’s criminal records database

• Managed two Research Coordinators and the company’s criminal database ensuring accuracy of statewide criminal records

Education

The University of Texas at Austin (1997)

Bachelor of Science in Advertising

2002 Telly Award Winner

2008 Communications Council Member – Austin Chamber of Commerce

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