DONNA LOCKE

*** ***** **** *********

Oakville, ON

L6H 5X5

Home Phone: 905-***-****

Cell: 416-***-****

Email: gs6i6g@r.postjobfree.com

OBJECTIVE:

To secure a sales position that will use my extensive knowledge of the advertising industry and continue to offer new challenges. I have extensive experience working in large and small advertising agencies in buying, planning and account management.

EMPLOYMENT

MEDIA 2 GO

FREELANCE BROADCAST BUYER

November 2011-January 2012 (1 month)

Executed TV and Radio buys for the 2012 Toronto International Boat Show and the Toronto Wedding Show. Delivered strong buys under tight deadlines.

OMD

FREELANCE SENIOR STRATEGIST

February 2010 - November 2011 (1 year 10 months)

Rogers Cable Division: Developed strategic plans for Rogers Cable brands. Campaigns included Over the Air, Rogers Smart Home Security Monitoring System Launch. Media included TV, Radio, Out of Home, Door hanger drop and National and Community Newspaper.

Rogers Wireless Division: Developed and executed strategic plans on both Fido and Chatr.

Wrigley’s: Involved in strategic plans for launch of 5 REACT Gum, planned and executed outdoor for Extra and Excel Gum. Attended client briefing meetings and presented final Out of Home plan.

SENIOR BROADCAST SPECIALIST

October 2005- February 2009

MacKinnon Calderwood Advertising - Mississauga, Ontario

Responsible for broadcast planning, buying and account management for clients: Party Poker, Choice Hotels, Budget/Avis, UPS Stores, Go RVing.

In this role responsibility included planning and buying broadcast media in both Television and Radio. It involved direct client contact as well presenting plans and buys to clients.

FREELANCE MEDIA - MBS September 1998 - March 1999

ACCOUNT DIRECTOR

Media Buying Services

1985-1998 Toronto

Responsibilities included client servicing, media planning and internal group management. The planning role included all media, television, radio, outdoor and print. In this role it was necessary to multitask, think creatively, write and communicate effectively, while continually driving for results with the highest quality standards. The responsibility for internal personnel management and direct client servicing required strong interpersonal skills.

Client list included: Ontario Lottery & Gaming, Lederle Pharmaceuticals, Re/Max real estate, City TV, Pillsbury, TD/Canada Trust, Volvo

EDUCATION

Commerce Degree, John Abbott College

Certified Advertising Agency Practitioner, ICA

PERSONAL INTERESTS

Interests include skiing, fitness, reading. Current challenge is learning to golf.

References available upon request

Contact this candidate