eMarketing Web Manager

THOMAS C. HILL

********@*******.***

www.linkedin.com/in/thomaschill

Boxborough, MA 01719

Home: 978-***-****

eMARKETING WEB MANAGER

Strategic thinker with consistent record of improving overall web experience and streamlining operations from planning through execution. From start-ups to Fortune 100 companies, experienced in creating, managing, and maintaining websites for optimum ROI. Influence, inform, and motivate cross-functional teams to improve speed, quality, and results of critical web marketing projects.

EXPERTISE

- Web strategy: Strong knowledge of best practices, SEO, Web 2.0, eMarketing strategies, web analytics, maximizing site traffic, and improving conversion rates

- Marketing: More than 15 years experience in web marketing, eMarketing campaign management, print communications collateral, global marketing, and strategic marketing

- Global expertise: Well versed in nuances of multicultural and multilingual marketing, manage overseas marketing teams to help formulate global strategies

- Collaborative: Successful track record of working with and motivating creative, technical, sales, and business teams

CONSULTING

Citizens Bank, May - Sept., 2009: Directed website redesign, content restructuring and new site launch on www.citizensbank.com. Managed focus groups, usability testing, and spearheaded the efforts of creative and technical teams, external agency, and product marketing groups.

PROFESSIONAL EXPERIENCE

Thermo Fisher Scientific, Waltham, MA, 2001 - April 2009

Global life sciences company with offices in 33 countries and annual revenues of $10 billion.

Web Marketing Manager

- Reported to the VP of Marketing, responsible for the global strategic direction, planning, management, analysis, content, and overall web customer experience on www.thermo.com, a 60,000-page website published in eight languages.

- Drove collaboration of web marketing team comprised of 65 web content managers.

- Optimized content for search engine visibility and ranking.

Managed online branding, traffic tracking and strategic analysis, SEO program to ensure high-ranking organic search, and best practices training.

- Led the strategic development and tactical execution of SEM efforts. Validated marketing objectives and executed web direction based on findings.

Website Integration:

- Developed and executed a plan to restructure Thermo.com. Integrated websites of 110 worldwide subsidiaries into a single corporate site.

- Overhauled site taxonomy, organizing more than 15,000 products into a more user-friendly format, and reduced the number of clicks up to 75%.

- Streamlined web processes and shifted website focus to a more customer-centric presentation.

- Solidified corporate identity and achieved site consistency, corporate branding, and integration goals.

- Increased web-generated leads by 70% within a year. Revenue significantly increased that year, and the stock price shot up by 65%.

Website Localization:

- Instituted a website localization plan, with language-specific sites in French, Italian, German, Spanish, Chinese, Finnish, and Japanese.

- Managed translation process, worked closely with country sales managers, and trained web content editors.

- Drove development process to restructure site which enabled information to be shared across languages, rather than by country. Country-specific shared content within common languages.

- Achieved significant increases in web traffic and online quote requests following launches in each region. French site launch saw a 60% increase in page views, 45% increase in online quote requests, and 29% increase in revenue from French-speaking countries within a year.

Online Branding Integration:

- Drove a major company-wide web and branding undertaking involving two life sciences industry leaders.

- Integrated 25 semi-autonomous brands and hundreds of product lines, transitioning them into Thermo.com after the 2007 merger of Thermo Electron with Fisher Scientific.

- Led smooth integration process of disparate business units and products. Facilitated communication and collaboration among more than 100 team members to inspire commitment and jumpstart dispersed and diverse project teams.

- Improved ROI and achieved business goals quickly and cost-effectively.

Content Management:

- Managed worldwide team of 65 web contributors to continually enhance Thermo.com.

- Provided strong creative vision for the team. Initiated training program for web management application, best practices, SEO and web analytics.

- Led weekly conference calls with web team which included training, SEO tips, and best practices, ultimately helping them create more effective content and conversion points.

- Increased web customer satisfaction scores by 20% since 2006.

Increased registered customers by 15% per month, eNewsletter subscriptions by 25%, and web-generated requests for quotes by 4% per month since 2006.

Cross-functional Collaboration:

- Partnered with and advised development team, determining customer needs and recommending the nature and scope of current and future eBusiness solutions.

- Bridged gaps between technical, marketing, and sales functions in terms of web architecture and future enhancements. Provided purpose, direction and motivation to team.

- Developed a thorough understanding of web management systems and online usability.

- Eight years experience in Vignette content management environment, which aids in collaborating with developers to determine the most mutually beneficial solutions.

- Improved customer satisfaction scores, increased online browse-to-buy conversion rates.

WebMap.com, Boston, MA and Tel Aviv, Israel, 1999 - 2001

Marketing Director

Directed and managed all marketing and web activity for 12-employee dot-com startup. Company developed visual content delivery software with the objective of mapping the Internet.

- Advised on product positioning, developed marketing plan, launched products, drove grass-roots and guerilla marketing programs, defined targeted user groups, managed Beta testing, and developed user surveys.

- Defined category tree of two million-plus websites. Managed and maintained website, oversaw investor and marketing literature, tutorials, market strategy documents, and managed all media and analyst relations.

- Pivotal in achieving product niche in certain market segments. Early adopters included UN Secretary General Kofi Annan's office and The Kraft Group, owners of the New England Patriots and New England Revolution and the Paper Exchange.

NetScout Systems, Inc., Westford, MA, 1997 - 1999

Web Marketing Manager

- Managed company website and drove site redesign, resulting in an easier-to-navigate site. Tracked and analyzed traffic, developed ROI analyses, measured print advertising and other marketing campaigns.

- Brought the company's web presence from a small, rudimentary site, to a fully functioning, dynamic website suited to a $60 million company. Launched secure, customer-only site, with expanded content.

- Created marketing programs designed specifically for existing customers, developed web surveys and established weekly eNewsletters. Analyzed web traffic and implemented changes that resulted in a 25% increase in page views the following year.

PRIOR EXPERIENCE

- The MathWorks, Inc., Natick, MA, Marketing Manager

Managed quarterly customer magazine and website. Company was an early web adopter, launching their first site in 1995. Worked closely with sales, marketing, and technical teams to drive content, improve product descriptions, build demos, product downloads and collateral.

- Digital Equipment Corp., Maynard, MA, Managing Editor, DECsell magazine

Managed DECsell, Digital's worldwide, 64-page monthly sales magazine, overseeing the efforts of 75 freelance and staff writers, editors, designers, and photographers.

- Ziff-Davis Publishing Co., PC Week, Boston MA, Assistant Editor

Reported on computer industry trends and business issues, and wrote Buyers Guide column.

- The Wall Street Journal/Europe, Brussels, Belgium, Copy Editor

Rewrote and edited articles. Strong language skills in French, working vocabulary in Dutch.

- The Boston Globe, Boston MA, Editorial Staff

Compiled research for 1982 Pulitzer Prize-winning magazine on nuclear arms race, "War and Peace in the Nuclear Age." Wrote News Briefs column, created layouts for Travel and TV sections, and reviewed letters to the editor for publication.

EDUCATION

- Northeastern University, Boston, MA, Bachelor of Arts, Journalism/Print Media

- Completed two years of a Master of Arts program in International Relations/Political Science at Northeastern University, Boston, MA.

- Direct Marketing Association, New York, Web Marketing: Design, Navigation, Analytics course, Spring 2008.

- Dialogue Language School, Liège, Belgium, intensive business-oriented French immersion course, Summer 2006.

- Toastmasters International, Member of "Sales & Marketing Toastmasters Club" since 2003, served two terms on Board, achieved "Competent Toastmaster" level in 2004.

- University of Massachusetts, Lowell, Multimedia Applications Certificate.

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