Objective

To obtain a graphic design position with a growth-oriented company that has a proven track record of success. Looking to apply my skills as well as my knowledge of marketing and design in a position that offers opportunity for advancement and professional development. I have a proven ability to recognize trends in the marketplace as well as execute strategies to help maximize brand awareness. I believe I would provide value to a team-oriented environment as I look to further my career as a design consultant.

Relevant Experience

Research Analysis

Industry Analysis

Sales

Campaign planning and strategy

Graphic design

Direct market planning

Social media marketing

Event planning

Marketing Experience

Market Research Analyst

Raia Light, LLC; Washington, DC; April 2011-present

Responsible for gathering and analyzing data for brand development

Conduct over-the-phone and face to face consumer studies for brand management as well as to

determine clients needs for company organization

Assist in developing cost-effective techniques used in the gathering of data for research

analysis

Use qualitative and/or quantitative methodology to evaluate campaigns, communications and target

audiences.

Communication Designer and Marketing Manager

Trusted Advisor Corporation; Washington, DC; March 2009-April 2010

Developing “new company” marketing materials and campaign approaches, including signage,

stationary, identity collateral, presentation graphics and print and online advertising projects.

In charge of both the brand planning and business development departments.

Expanding company billable contracts involving conference packages and public outreach projects

Managing all outsourced vendor relations including printing, magazine advertising ads, and

special project production such as oversized printing and display materials

Implemented effective systems, strategies and processes to improve organizational performance

Developed and managed departmental budget

Marketing Design Consultant / Graphic Design

Willy Walt, Inc.; St. Petersburg, Florida; February 2008-March 2009

Created CMYK and spot-color, multi-sized ad layouts for print and RGB-translated them for web ad

placement

Provided ads and layouts based on client style guides and utilized digital imaging when

appropriate

Supplied economical and proofing system for time-sensitive deadlines that were met ahead of time

Formatted final ads and projects for a variety of final exports (print, web, PowerPoint and Word)

Review customer files to assure they comply to our printing standards

Designed and executed marketing materials for client based upon their need and final goals from

concept to creation.

Managed file directories and project collaboration for efficient team participation

Managed all pre-press operations, including imposition, proofing and start-to-finish vendor

management

Managed Shipping logistics and programs to track and ship packages for final delivery

Marketing Design Consultant / Graphic Design

The Key West Citizen; Key West, Florida; August 2006-July 2007

Worked closely with clients to determine their marketing needs and their advertising development

Developed and executed marketing plans individually designed for each business and their needs

Worked in parallel with sales force to refine marketing direction and satisfy sales projections

Responsible for executing multi-use layouts, image preparation, and developing ideas to present

to clients

Provided electronic scanning, digitalization and electronic formats for projects and clients

Created ready-to-produce ad layouts for magazine and other outsource vendor marketing

Certified final production with proof management with offset vendors

Other Experience

Realtor

Long and Foster Real Estate; Washington, DC; April 2010-present

Sole proprietor of Bernard Properties, specializing in previously marketed properties

Developed a personal brand and marketing materials to distinguish myself from other Realtors in

the area

Designed personalized marketing campaigns for each property, including area comps, pricing and

mailing campaigns

Research market statistics to determine the best strategies for sale of each property

Maintain past and potential client relations through follow-up and continual contact to generate

repeat and referral business

Director of Hospitality

Harbour Island Athletic Club; Tampa, Florida; July 2007-March 2009

Create a positive atmosphere for all guests of the club

Responsible for all duties of the front desk operations

Develop and oversee hospitality associates including recruitment, training and scheduling

Responsible for responding to all guests requests and/or complaints and ensure appropriate

action is taken to guarantee guest satisfaction.

Negotiate with clients for the use of facilities for private parties and receptions as well as

trade shows and events

Built relationships with local restaurants and vendors in cross promotion efforts to benefit

all parties

Prepare budgets and monitor revenues and expenses

Participate in the development of promotional strategies

Inventory Manager/Visual Merchandiser

American Apparel; Key West, Florida; August 2006-March 2007

Responsible for the re-organization of back stock area including a new filing system as well as

implementing a new system for the placement of clothes to ensure a smooth transition from back

stock to floor.

Responsible for daily transferring of items between stores as well as receiving of inventory for

our store and maintaining records of these transactions.

Conducted weekly inventory counts throughout the store and organized counts to be conducted

daily by sales associates.

Supervised 8 employees daily in the operations of the back stock as well as trained incoming

employees on daily operations and procedures

Knowledge of product and performance in back of house led to promotion to Visual Merchandiser

Responsible for all displays of product line in store as well as all promotional material for

specific location in relation to product display and advertisement

Responsible for display changes dictated by season, events and current fashion trends throughout

store that still represented company standards and aesthetic

Assistant Manager/Visual Merchandiser

White House/Black Market; Key West, Florida; October 2005-August 2006

Organize store to comply with company standards.

Assist in the hiring, training and management of new employees

Conduct daily opening and closing procedures including deposits of sales and maintaining

accuracy of profits.

Responsible for merchandising of store as well as conducting in-store promotions to highlight

sales and new products.

Solely responsible for the marketing, organization and execution of in-store events

Created window and in store displays to highlight trends, new merchandise and promotion of sales

Art consultant

Oh My Godard Gallery; Key West, Florida; December 2005-August 2006

Responsible for the ordering of artwork for customers and the gallery

Met with clients to discuss their needs and what pieces would best enhance their existing

collection and aesthetic

Managed collector relations and gallery operations for point-of-purchase display success

Worked closely with visual merchandiser to decide what artists in addition to Godard were to be

featured gallery

Gained familiarity with different mediums and processes involved in developing both paintings

and sculpture displayed in gallery to be better informed when discussing with clients

Facilitated display item costs, relevance and procedural processes to buyers

Provided problem resolution for collectors who encountered issues during major art purchases

Organized artist showcases including gallery events with featured artist Michael Godard

Created exhibits throughout gallery to showcase artwork/artists to create a conceptual

understanding of pieces displayed.

Education

Bachelor in Studio Art

University of Virginia 2003

Concentrations: Digital Media, Design

Minor: Architecture

Honors

Fifth year Aunspaugh Fellowship Fall 2003-2004

Dean’s List Fall 2002-Spring 2003

Hardware and Software Expertise

Operating Systems: Windows Vista and below, Mac Snow Leopard and below

Adobe Creative suite (including InDesign, Photoshop, Illustrator), Quark Xpress, News Edit Pro,

Ad Manager Pro, Microsoft Office (including Publisher, Word, Excel and Outlook)

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