Sales

YURI SILFA FERNÁNDEZ

PMB *** Ave. Munoz Rivera 1575 ~ Ponce, Puerto Rico 00717 – 0211

Mobile: 787- 643-1012 ~ Email: *******@*****.***

EXECUTIVE SUMMARY

Client Relationship Management ~ Business Development ~ Sales Management

Personable, results-driven, problem solving with marketing and sales management experience highlighted by accomplishments. Highly analytical, innovative, and organized with a history of developing effective sales strategies in support of business goals and objectives. Strong foundation in market research, competitive trend analysis with a proven talent for making new contacts, closing orders generating repeat business and developing cohesive team. Outstanding communication, negotiation, and interpersonal skills that result in strong relationships at all levels. Proven success handling multiple responsibilities in fast-paced environments. Additional expertise in:

• Research and Analysis • Strategic Planning • Marketing and Sales

• Organizing Events • Employee Development • Customer Satisfaction

PROFESSIONAL EXPERIENCE

DIRECTV™, Carolina, Puerto Rico 2000 – 2009

Retail Sales Coordinator, 2005 – 2009

• Supervised the execution of strategic sales by the retailers tactics and compliance to the corporate policies and procedures.

• Assist dealers in all the operations accordance to the corporate policies and marketing promotions.

• Plan and coordinate all departamental operations, supervising a cohesive team comprised of 50 professionals.

• Monitor results and evaluate key performance indicators to drive continuous improvement efforts.

• Produce comprehensive reports and sound recommendations vital to organizational decision-making.

• Trains staff in cross – selling and product knowledge and monitors effectiveness.

• Coordinates sales communication with other sales – related departments.

Major Accomplishments

• Increase sales through territory expansion.

• Develop sales incentives programs which helped motivated the sales team, surpassing the monthly sales quota.

Outside / Inside Sales Consultant, 2000 – 2005

• Execution of all sales efforts to meet the department’s objectives.

• Contributed to sales commitments and customer satisfaction levels via proactive approach toward identifying and serving customer needs.

• Responsible for the monthly sales quota attainment and protection of existing customer accounts.

• Quotes prices, credit terms and prepares sales contracts for orders obtained.

• Processes contracts of new customers by performing payment transactions, filling the service contract and sending contracts to the main office.

• Displays or demonstrates product, using samples or brochures and emphasizes features.

• Recommend service such as maintenance contract, mirrors and different programming packages.

Major Accomplishments

• Consistently exceed assigned sales goals averaging 20% above commitments.

YURI SILFA FERNÁNDEZ PAGE TWO

VISTANA RESORT OF PUERTO RICO, Ponce, Puerto Rico 1999 – 2000

Sales Executive

• Defined strategy, develop, execute and manage comprehensive marketing plan encompassing integrated marketing initiatives designs to penetrates and grow target markets.

• Design and develop alternative integrated marketing efforts to reach new clients.

• Plan and carry out regional market research and analyzes.

• Develop personal capability and coach others in the areas of expertise to drive business results.

Major Accomplishments

• Received various sales awards due to the achievement of the highest sales rates.

CONTINENTAL PARKING SYSTEMS, Ponce, Puerto Rico 1996 – 1999

Operations Manager

• Plan, coordinate and supervise corporate operations.

• Supervise, performance and evaluate 18 employees in the south area.

• Provided advice, assistance and follow up on company policies, procedures, and documentation.

• Identifed staff vacancies and recruited, interviewed and selected applicants.

• Performed clerical work pertaining to a variety of human resources activities.

• Prepare bank reconciliations, deposits and daily cash reports.

Major Accomplishments

• Maintains operations to meet the corporate goals.

EDUCATION

PONTIFICIAL CATHOLIC UNIVERSITY OF PUERTO RICO, Ponce, Puerto Rico

Bachelor of Arts in Business Administration in progress

• Mayor: Management

• Minor : Accounting

TRAININGS AND SEMINARS

“Direct Sales Training” by Richardson Company, “Consultive Sales”, DIRECTV Training Program, “Sales Management Skills” by Dale Canergie, “Leadership Academy” by People’s Advantage, “Managing With Carrot” a Managers Recognition Program, among others.

ADDITIONAL SKILLS

Computer: Proficient with Windows, Microsoft Office and IBS.

Language: Fluent in English and Spanish.

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