Marketing Professional

I have ** years of business experience with ** years in marketing, communications and sales. My responsibilities have included overall marketing and sales direction and management, outside sales, coordination and implementation of marketing plans and campaigns, extensive writing, proposal strategy/writing/management, public relations campaigns and implementation, community engagement, special event management, advertising campaign development and placement, client relations activities and directing and executive corporate communications (internal and external).

In the last 12 years, I have been responsible for managing marketing, leading the branding efforts, including a re-branding campaign, and responsible for increasing awareness, interest and action by incorporating and integrating all of the marketing mix, i.e. advertising, promotions, events, public relations, sales, etc.

Most Relevant Experience:

Director of Business Development - Farnsworth Group, Inc. (www.f-w.com)

(8/2007-2/2009)

Architecture/Engineering/Surveying Consulting

I am responsible for directing marketing and business development for Missouri and Southern Illinois. Specific

functions include: sales management, project development, client/prospect/partner relationship building, directing and writing proposals/presentations, developing sales and marketing plans, and networking. I also direct local advertising, conference exhibits and public relations.

Director of Marketing & Corporate Communications - KAI Design & Build (www.kai-db.com)

11/2003-8/2007

Architecture/Engineering/Construction & Program Management

Duties: Overall development, management and leadership of company goals and mission. Business planning, marketing planning, sales process management, sales strategy, proposal development/management, department management, marketing information management, outside sales/inside sales, marketing initiatives management and development and designed the company website, logo, all materials. Manage all advertising, marketing communications, public relations, and client relations. I also provide marketing and sales training and designed the company’s first client relationship management database. Key responsibility is sales management and proposal/qualifications/presentation leadership (strategy and development) as well as marketing director and brand manager. Services included architecture, mechanical/electrical/plumbing, construction management and program management. Markets included housing, education, commercial, municipal, sports/recreation, and justice/corrections.

Sr. Marketing Professional - URS Corporation (www.urscorp.com)

4/2001-8/2003

Architecture/Engineering/ Construction & Program Management

Duties: Management of marketing services. Included proposal development/management, qualifications development, client interviews/presentations, lead tracking/generation, networking, built first marketing department, material management (resumes, project sheets, collateral, photography), designed and wrote all advertising, brochures, publication relations initiatives and company newsletter. Provided direction with business unit marketing plans. Responsible for St. Louis Operations. Managed marketing support staff.

Business Development Associate - NPN Environmental Engineers, Inc. (www.npnenv.com)

3/2000-3/2001

Environmental Engineering Consulting & Abatement

Duties: Outside sales, sales management, sales and marketing plan, created corporate identity, developed client relationship database, wrote and produced numerous marketing collateral material, designed company website, wrote press releases and feature stories. Key responsibilities was to generate $2M in revenue through developing new relationships, cultivating existing relationships, developing responses to requests for proposals and qualifications, and project manager sales training. I coordinated their individual sales activities to meet sales goals.

Surgical Synergies, Inc. (SSI) (www.surgicalsynergies.com)

Marketing & PR Coordinator

1998-2000

Real Estate Development and Healthcare Facility Management

Duties: SSI was a start up company so I wore many hats in its development including, marketing coordinator (developing presentations, marketing materials, plans, etc.) for internal marketing. We developed and managed surgery centers throughout the country and I was responsible for creating each center’s identity (logo, brochures, newsletters to community, public relations, website). I also managed and traveled to all ground breaking events, grand openings, special community events, private events. I wrote our first marketing plan working with the CEO and COO. Overall, was responsible for all marketing communications for the centers we managed. Surgical Synergies is owned by Michael Ribaudo who formerly was CEO for PHC Midwest.

Other Work Experience

Physician Health Corporation (PHC MIdwest), 1997-1998, Executive Assistant, Marketing Coordinator (note: this company dissolved and CEO started Surgical Synergies, Inc.

Thompson Coburn (Law Firm), 1995-1997, Client Relations

Law Firm of Barry D. Garden (Estate Planning Law Practice), 1993-1995, Paralegal, Business/Marketing Manager

Sales: Independent Cosmetic Sales Consultant, Home Decor Sales

Freelance Marketing Consulting: St. Louis Housing Authority, Cochran Redevelopment Partners, NPN Environmental (CORE), Linens-N-Things, Jonathan Jones Consulting, J. Williams Heating & Cooling; Bob Rutledge, Mortgage Lender, FSBO Marketing

Strengths/Expertise

o Management & Leadership

o Client Relationship Development/Management

o Professional Services Marketing

o Media Communications

o Engineering/Architecture/Construction

o Advertising & Marketing Communications

o Organizational Development

o Strategic Marketing & Business Development

o Writing (Sales, PR, Advertising)

o Proposal Management/Development

o Marketing Research

o Business Administration

Education

B.A. Media Communication, Webster University, 2000 (Major: Advertising, Marketing and Public Relations, Minor: Philosophy)

A.A.S. Legal Studies, St. Louis Community College, 1994

Training

Seminars: Branding, Sales, Writing workshops, Media Relationships, Management, Leadership

Dale Carnegie: Management, Leadership, Leadership In Environmental and Energy Design (LEED)

Attended marketing seminars regularly since 2000.

Professional Organizations

Society of Marketing Professional Services (SMPS), (National Committee Member, Chapter President ‘03-04, Vice President ‘02-’03, Sponsorship Chair (5 years), Public Relations Chair, Programs Committee, Awards Committee Co-Chair ‘06, ‘08); IREM (Institute of Real Estate Managers); CREW (Commercial Real Estate Women) PR Committee ‘09, PR Chair ‘08; American Marketing Association, Member ‘04, ‘05

Computer Skills

Proficient: QuarkXPress, Adobe InDesign, Adobe Photoshop, Adobe PageMaker, Adobe Acrobat, Microsoft Word/Excel/Explorer/Outlook/PowerPoint, Microsoft CRM, Deltek Vision

Awards

I have been responsible for seven awards from the Society of Marketing Professional Services for design and development of corporate identities, advertising campaigns, collateral materials, company brochure, company SOQ, and direct mail campaigns.

Presentations/ Lectures

Society of Design Administration (SDA): Marketing Planning, Winning Proposal Process, Event Planning

Society of Marketing Professional Services

Writing (Top 10 Tips), Event Planning Notebook, Marketing Planning, Trends in Construction, How to Increase Sales, Winning Proposal Process

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