Director, Sales, Marketing, Communications, Business Development

Sharon K. Nelson

P R O F E S S I O N A L E X P E R I E N C E

Eco Team St. Louis, St. Louis, Missouri Present

ECO-CONSULTANT (1/2009-Present)

Analyze and implement proven green solutions in offices and homes to provide a healthier, safer and more cost-efficient sustainable lifestyle.

• Accredited Eco-consultant.

• Provide expertise in Energy and Water Conservation, Water Purity, Toxic-free Living, Indoor Air Quality, Energy Efficient Lighting, Recycling, Waste Reduction, Safety and Emergency Preparedness.

• Educate residential and commercial clients with best practices and long-term adoption strategies.

• Turn key implementation and service support.

• Show immediate return on investment.

• Manage company, partnership expectations and customer relations.

Missouri Campaign For Change, St. Louis, Missouri

STAGING LOCATION DIRECTOR/COMMUNITY ORGANIZER (7/2008-Present)

Assisted Field Organizer by supporting grass roots campaign strategy. Managed Campaign tactics and responsibilities for volunteers, taught campaigning methodology, organized databases, prepared neighborhood canvass teams and materials. St. Louis County Citizen’s for Change continues to work with Organizing for America to champion pending legislation, educate citizens and coordinate community service events providing support to the St. Louis area.

• Identified voter preferences, registered voters.

• Recruited and trained campaign volunteers throughout Campaign on Vote Builder and procedure.

• Organized and participated in neighborhood canvassing teams and phone banking by calling supporters and non-supporters to discuss issues and provide resolution.

• Persuaded voters to vote and persuaded undecided voters to vote for a specific candidate.

• Helped manage daily activity and provide team management and administrative support to FO.

• Develop and coordinate community action programs such as food banks, neighborhood beautification projects and senior citizen support.

Anheuser-Busch, Inc., St. Louis, Missouri 1992 – 2008

DIRECTOR, SALES & MARKET ANALYSIS (2005-2008)

Provided business analytics and sales process and modeled solutions to A-B sales team to create maximum selling opportunity at retail.

• Developed national and local retail sales tools utilizing IRI, IRI Panel, ACNielsen, Spectra and internal sales data to improve execution and sell-through and determine strategic and tactical action plans for sales personnel.

• Consultative services to selling teams to provide business solutions, process improvements, IT automation efficiencies and overall project management.

• Automated selling systems, developed and modeled selling processes and created best practice business solutions for scaling to specific market or entire selling team.

• Oversight of E-Commerce initiatives between wholesaler and retailer.

• Managed website content, development, maintenance and compliance of six websites.

• Identified process improvement solutions and insights to help meet goals and drive profitable sales.

• Worked daily with Field Sales Team and wholesalers to create actionable tools at the account level.

• Facilitate effective use of communication and collaboration tools, collaborate on the planning, creation and execution of communication initiatives and measure the results they produce.

• Managed and coached Sales and Analytics team of 13; three IT employees.

CATEGORY MANAGER, NATIONAL RETAIL SALES – Wal-Mart/Sam’s Club (2002-2005)

Lead Category Management Team efforts to drive profitable beer category sales performance for the International and Domestic Wal-Mart and Sam’s Club Team.

• Delivered sales insights and opportunities utilizing IRI POS and panel data, ACNielsen, Spectra and Retail Link data to improve execution and sell-through for existing and new product introductions.

• Executed category account plan working in collaboration with Sales Director, Key Account Managers, Field Sales personnel and Retail Shelf Merchandising.

• Provided relevant industry, consumer and sales consultation directly to Wal-Mart and Sam’s Buyers.

• Managed and coached two Category Business Analysts proactively employing team human and system resources.

SUPERVISOR; BUSCH MEDIA GROUP (1999-2001)

Responsible for the execution of Anheuser-Busch media buys for spot television, stadium signage, and professional local sports sponsorships on cable, television, and radio for New York, Boston, Philadelphia, Washington D.C. and Chicago. Consistently achieved planned objectives for Beer, CA&E and Anheuser-Busch Adventure Parks (“ABAP”).

• Negotiated and purchased $17 million of professional local sports and stadium signage activity for A-B, $5 million of spot television activity for A-B and ABAP, to reach attendance and sales goals.

• Work jointly with A-B Field Media and Sales, Sports Marketing and Geographic Marketing to promote multiple products in multiple targeted markets.

• Worked with promotional partners to develop and execute retail programs to increase ticket sales and overall brand awareness.

• Maintained excellent relationships with team/station personnel and ABAP management.

SENIOR BUYER / BUYER; BUSCH MEDIA GROUP (1996-1999)

• Negotiated local media buys on television, radio, cable and signage for beer and parks.

• Collaborated with field media, wholesalers and geographic marketing to secure local funding.

• Worked with wholesalers to identify and execute regional advertising.

PROJECT ANALYST; BUSCH MEDIA GROUP (1993-1995)

• Prepared and coordinated annual marketing plans and maintained budgets.

• Designed and developed more efficient systems for Local Media Buying with MSG.

• Reported and analyzed sports competitive, television ratings and signage attendance trends.

D’Arcy Masius Benton & Bowles, Inc., St. Louis, MO 1987 – 1992

E D U C A T I O N

MA Marketing, BA Business Management, Webster University

T E C H N I C A L S K I L L S

Extremely Proficient Computer Skills: Excel, PowerPoint, Word, Access, Pages, Numbers, Keynote, IMovie, IPhoto, IDVD, Smart Plus, Vote Builder; familiarity with Photoshop, Illustrator, HTML and DTP.

Data Experience: SMART, BudNet, IRI Analyzer and Panel Data, Spectra, Dunnhumby, Pro/Sortment, CDT, Wal*Mart Retail Link, ACNielsen Television ratings, familiarity with Seibel Systems.

P E R S O N A L I N T E R E S T S

• Information Technology

• Product Marketing and Materials

• Environmental Education

• Digital Photography and Movie Production

• Political Science

• Education

• Community Service

973 Cleveland Avenue . St. Louis, Missouri 63122 . 314/394-0394 (H)

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