Manager Marketing
Resume:
Nancy Petrella
Providence, RI 02906
**********@*****.***
Product Marketing Manager
A motivated marketing professional with 13 years experience in marketing, business development and product strategy in high tech industries; successful in taking new products from initial concept through launch; outstanding communicator with superb technical aptitude and success in building partnerships.
Expertise in Product Definition ● Competitive Analysis ● Market Research ● Public Relations ● Industry and Market Analysis ● Marketing Communications ● Tradeshow Activities ● Financial Analysis ● Revenue Growth ● Co-Marketing
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Professional Experience
Marketing Consultant 2004 – Present, Varies
Consulted within the embedded semiconductor industry in between jobs; companies included: Macraigor
Systems, Isaac Research and TimeSys Corporation.
• Managed California tradeshow activities for Macraigor Systems. Produced the signage, updated their marketing collateral, and worked in the booth to answer questions to prospective customers
• Forged partnerships with 60 semiconductor companies, 30 embedded software vendors and SBD vendors on behalf of Macraigor Systems. Gave sale pitches on how Macraigor can help to sell their processors. Helped Macraigor Systems develop a new web site to optimally convey value propositions
• Helped author a product description, for a Microsoft project Isaac Research was working on
• By working for TimeSys Corporation, I learned about Linux and open source software. I edited text for their web site; I developed a listing of microprocessor vendors who were interested in Linux support for their semiconductors
Embedded Performance, Incorporated (EPI) Massachusetts 2003 – 2004
Premier provider of on-chip debugging tools for embedded systems
Business Development Manager – East Coast
Opened an East coast office for EPI, a company based in California; established clients and business relationships in the entire region and parts of Canada
• Managed the relationship with rep firms, to drive sales and create a greater presence for EPI
• Presented the product line and performed technical demonstrations of EPI’s hardware and software tools to customers and business partners, ranging from small to large audiences
• Prospected with existing and potential customers to grow the business in the region
Wind River Systems, Massachusetts 1999 – 2002
World leader in providing embedded software tools, services, and technologies
Product Marketing Manager
Drove the product planning, development and execution of marketing initiatives for hardware and software debugging tools that supported new embedded microprocessor architectures
• Launched the ARM and MIPS debugging tools product lines, creating $3.5 million in revenues in twelve months
• Established new relationships with over 30 silicon manufacturers, including Broadcom, Sharp Microelectronics, PMC Sierra, Texas Instruments, IDT and NEC
• Managed the XScale (an Intel architecture) product line and the business relationship for XScale
• Scoped new product features with engineering and identified software environments to support and test with based upon customer feedback
• Responded to technical inquiries from the field, handled special product requests, developed training materials, product roadmaps and business proposals with partners
American Power Conversion, Rhode Island 1998 – 1999
Global leader of uninterruptible power supplies
Product Manager
• Led marketing initiatives for successful launch of uninterruptible power supplies into Asia
• Identified customer requirements, channel strategy and competitive landscape
• Created the product definition and managed field compatibility testing
• Developed a detailed profit and loss analysis, pricing and transition plans for new products
Motorola Incorporated, Illinois 1991 – 1997
Global leader in wireless, automotive and broadband communications markets
Product Manager
• Introduced the digital StarTAC cellular telephone into Europe
• Authored the product description, defined user interface, managed documentation, designed and procured product packaging
• Established co-branding guidelines to meet European cellular network operators needs
Senior Product Planner
• Launched the Marco communicator, Motorola’s first wireless personal digital assistant (PDA)
• Led all marketing initiatives including definition of customer and functional requirements, definition and development of the wireless software interface, management of product tradeoffs, and alpha and beta programs
• Managed 8 product peripherals. Created a revenue model, forecasted and priced each peripheral
• Presented the new product to corporate customers, partner companies and tradeshow participants
Product Planner
• Led team meetings to develop business plan for a wireless PDA
• Developed marketing collateral, training materials and press releases, for WaveGuide, a wireless applications programming interface, which was key to the success of the wireless PDA
Market Researcher
• Performed competitive investigation of the personal organizer product category
• Worked with Boston Consulting Group to scope market opportunity for PDA’s
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Education
University of Chicago
Graduate School of Business, Chicago, IL
Attended 1994 – 1995
Northeastern University
Bachelor of Science, Marketing and Finance Majors
Graduated June 1990, Boston, MA
Magna Cum Laude, Beta Gamma Sigma Honor Society
Motorola University & Other
Customer Focused Product Planning - Utilizing Six Sigma - Managing People and Projects - Dale Carnegie - ANSI C Programming
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