Sales Marketing

STEVEN ZHANG

** ****** ******, *********, ** ****5

Mobile: (1-617-***-**** E-mail: ***********@*****.***

CAREER FOCUS: Marketing Communication and Business Development

Enthusiastic, confident, young professional with exceptional written, verbal, interpersonal and organizational skills seeking career opportunities in marketing communication. Possess knowledge and experience in market research, strategic planning, quantitative analysis and business development.

EDUCATION

M.A. of Integrated Marketing Communication Emerson College

December 2010

B.A. of International Economics and Trade Shanghai University

B.A. of International Business Management University of Technology, Sydney

Double Degree July 2007

WORKING EXPERIENCE

Business Development Specialist, Alcatel-Lucent, China July 2007- Oct. 2008

Job descriptions:

Responsible for compiling monthly competitive report, divisional website, server maintenances, new product quarterly launch, and creating product sales toolkit for new business development

Main Achievements:

China Mobile Green Action Project

Organized bi-weekly review meeting for Green Action panel

Participated in several tender biddings of China Mobile Headquarter

Product demonstration in various business development exhibitions

ViSSTM (Video Intelligent Surveillance System) road show in Guangzhou Exhibition

TD-SCDMA solution road show in 9th China Hi-Tech Exchange Fair, Shenzhen

Conducted cost-benefit analysis for Mi-EyesTM, China Telecom, Sichuan Branch

Developed sales toolkit and premium brochure

Forecasted regional market opportunity and proposed the competitiveness of company’s mobile surveillance solution

Collaborated with sales directors in preparation for WCDMA and TD-SCDMA bids

INTERNSHIP EXPERIENCE

Marketing Intern Colette Phillips Communications, Inc, Boston, MA Sept - Dec 2010

Followed up with Kaleidoscope Business plan, a platform that connects multicultural professionals with events, online networking and forums in Greater Boston.

Validated Kaleidoscope City Guide directory information by making cold phone calls

Conducted market research, crafted press release, and prepared slides for client presentations

Analyzed and recommended social media strategy for client’s event promotion

Event marketing coordinator HSBC, China July-August 2010

Coordinated the HSBC China New Head Office Building Launch media gathering

Consolidated recommendations for HSBC board member meeting city tour

Facilitated 2010 HSBC Global CEO Road Show execution with local PR agency

Explored 2010 WGC-HSBC Champions Welcome Reception gift options and celebrity pool

Marketing Assistant Fitzgerald Law Firm, Boston, MA Sept-Dec 2009

Executed direct mail program consisting of regular mails and emails

Performed customer survey analysis tool by collecting primary market research data and importing them into the database

Researched on email distribution lists for customers and reached international students and immigrates in need of legal consultancy by newsletters

Evaluated advertising effectiveness to justify media advertising dollars spent

SCHOOL PROJECTS

Singapore Airlines Global Ad Campaign Optimization Feb.- May 2010

Analyzed Singapore Airlines market situation in Japan, Germany and United States and recommended localizing or standardizing the latest global ad campaign.

Uniqlo Landing on Boston market Sept-Dec. 2009

Recommended overall marketing communication strategies and tactics that bring Uniqlo, a Japanese domestic garment brand to Boston market and get it established on the US apparel market.

Coffee Bean & Tea Leaf brand test May-June 2009

Researched on whether the brand name will attain a significant share of mind by collecting and analyzing primary data.

Examined Boston market entry feasibilities by measurements such as consumption patterns and brand image

LANGUAGE AND COMPUTER SKILLS

Fluent in English, a native speaker of Chinese Mandarin

Proficient in Microsoft Office, Time Matters and Google Analytical Tools

Frequent user of Adobe Photoshop and Illustrator

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