Sales Manager
Resume:
Ying Wu
**** ***** ****** **. #*, Athens, GA ****5 Email: ********@*****.*** Mobile: 857-***-****
SUMMARY
MBA concentrated on Marketing; Bilingual, fluent in Chinese and English; 10+ years track record of success in marketing and business development esp. internationally; Exceptional business acumen and strong leadership; Strategic thinker; Very responsive, dependable, creative and detail oriented; Permanent residence.
PROFESSIONAL EXPERIENCE
NEO GROUP, Cambridge, MA 2008 - Present
Corporate Development Manager (Life Science Industry)
Evaluate and manage key strategic business opportunities for new markets and new products, support business development and international commercial operations activities
• Identify critical issues and opportunities for growth, and supervise researches and analyses on possible merger and acquisition candidates to support company’s long term development.
• Lead business teams to conduct marketing research on current and future markets, product performance, customers, and competitors in national and international markets.
• Provide strategic recommendation based on in-depth marketing analysis and report to senior management team, as well deliver revenue forecasts across the organization.
GENEE BIOTECH CORPORATION, Cambridge, MA 2005 - 2007
Co-Founder (Life Science Industry)
Leave Reason: Company Acquired
Co-started up the company, oversaw all of the marketing and sales activities.
• Formed executive management team in the launch, and recruited a strong marketing and sales team.
• Led to conduct and implement marketing strategies, plans and programs to meet/exceed the financial objective set for company.
• Established national distributional channels in the US, and built and maintained excellent relationship with clients and suppliers domestically and internationally.
• The company was successfully acquired by a group of investors in 2007 due to the company’s quick growth, solid and growing client base, and promising financial potential.
HENGLI INDUSTRIALGROUP, Guangdong, China 2001 - 2005
Senior Marketing and Sales Manager (Consumer Electronic Industry)
Leave Reason: Relocated to USA
Manage all aspects of marketing and sales activities for 2 product lines in the company; Conduct marketing strategy and oversee the implementation to maximize the brand image across sales and marketing; Key contact of all accounts.
• Restructured marketing and sales department. Coached the marketing teams to establish and maintain the company’s strong position via sophisticated marketing campaigns, and motivated sales teams to drive compliant sales and exceed sales goals.
• Launched “New Venture” project which attracted the majority of important clients in the market and doubled the corporate sales revenue since 2001 thus expedite the company’s market penetration strategy execution.
• Established strong strategic partnership with suppliers, important clients and government bureaus thus helped lower the company’s overhead costs and maintain the company’s best turnover rate.
• Awarded “Outstanding Employee in 2002”
Zhongshan Universal Enterprise at ALIAXIS GROUP, Guangdong, China 1997- 2001
Product Marketing Manager (Construction Material Industry)
Leave Reason: Career Development
Responsible for leading the day-to-day marketing operation for company branding, marketing communications,
Product launches, sales trainings, etc.
• Established strategic channel strategy and distribution policy which enabled the company to recruit value added distributors and maintain their loyalty and helped the company quickly penetrate national and international market, and highly reinforced company’s leadership position in the market.
• Directed comprehensive market research and reformed pricing strategy thus resulting in sales increase by more than 100% in two consecutive years`.
• One of the key contributors for successfully won numerous bids in China including famous at-that-time Asian highest building Shanghai Jin Mao Tower, Guangzhou CITIC Plaza, Galanz, etc.
SHANGHAI POLARBEAR STATIONARY ADHESIVE TAPE CO., LTD, Shanghai, China 1994-1997
Associate Brand Manager (Advertisement Materials Market)
Leave Reason: Career Development
Report to Great China Marketing Director. Lead cross-functional teams to create, develop, maintain and promote the
company’s brand name on the highly competitive market.
• Initialed marketing research and performed business analysis through key implications and action plans and executed consumer promotion activity for a brand through appropriate in house or outside agencies.
• Tracked and updated trade and advertising budgets, forecasted overall share position for the brand.
• Conducted brand development roadmap, chose and participated trade shows, industrial conferences and organized company sponsored events thus highly promoted company products’ brand name in the industry.
EDUCATION
BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS, Wellesley, MA
2006-2008 Master of Business Administration, May 2008
President of CSSA (Chinese Student and Scholar Association); Co-President of Babson Asian Business Forum
EAST CHINA INSTITUTE OF TECHNOLOGY, Jiangxi, China
1990-1993 School of Foreign Language, July 1993
Vice president of Student Union; National Undergraduate English Speech Contest Champion in 1993
ADDITIONAL INFORMATION
Bilingual, native Chinese speaker (Mandarin, Cantonese, and Shanghai dialect) and fluent in English
Proficient on SPSS, Expert on Excel, PowerPoint and Word
“Outstanding Manager” award in 2002 by Hengli Industrial Group
President of CSSA (Chinese Student and Scholar Association) at Babson College (2007-2008)
Vice president of BBEA (Boston Biotech Entrepreneur Association)
Social Activities:
Hosted the NECINA Brown Rudnick Business Plan Contest in Boston, USA (2007)
Organized The Night of Nanjing with Nanjing Municipal Delegation in Boston, USA (2008)
Co-organized Harvard China Review conference in Cambridge, USA (2009)
Personal Interests:
Tennis, Table Tennis, Badminton, Fishing, Cook, Texas Hold’em, Wine Test, Community Service, Charity
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