Project Manager Management

Patricia Anderson Brown

*** ********** **. * Capitol Heights, MD 20743 *301-***-**** * *********@*****.***

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SUMMARY

Communications professional with 20 years of experience in corporate communications that spans the breadth of strategic development, marketing and distribution of print and online materials, with a strong emphasis on internal communications and branding. Effective people management skills. communication products. Expertise includes:

• Corporate Communications Strategy

• Internal Communications and Branding

• Operations Management

• Publications Management

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EXPERIENCE

NeighborWorks America Washington, DC 2002 – 2011

Nonprofit organization providing financial and technical assistance to 235 affordable housing and community development organization serving low- and moderate-income communities.

Manager, Corporate Editorial and Design

Provided managerial and operational guidance for editorial, graphic and web-based services delivery to internal business units for product development and distribution to key NeighborWorks audiences. Managed resource team and annual $200K budget.

Corporate Communications Strategy

• Operationalized organization strategy to consolidate print and online communications to expand the corporation’s reach into new areas and to build upon its expertise, leadership and authority in the broader community development field. This resulted in increased efficiencies by repurposing content across media and reaching wider audiences.

• Increased the relevancy of the Communications Division via the use of new electronic media, partnering with business units to further their programmatic efforts.

• Led repositioning of premier corporate publication to closely align it with corporate mission and be recognized as a leading voice in community development.

• Facilitated high-level, cross-functional editorial advisory messaging committee to provide guidance on messaging and input on product development for distribution to internal and external audiences.

• Managed the development of 25th anniversary history video and annual reports for key audiences (practitioners, Congress, state/local/federal government, and donors).

• Developed integrated donor communications plan and strategy to attract supporters across industries

• Developed informational, donor-specific materials to introduce NeighborWorks to prospective contributors.

Internal Communications and Branding

• Collaborated with IT department on the development of the Intranet, including architectural framework and content development, organization and management.

• Collaborated with planning team on communications around implementing new corporate identity; executed an internal communications plan, and established cross-functional brand engagement group.

Operations Management

• Developed and implemented editorial, web and graphic policies, standards and guidelines for consistency in voice and messaging, and presentation of the NeighborWorks brand.

• Developed protocols and processes for staff to access graphic design, editorial and web-based services.

• Mobilized resource team to deliver editorial, graphic and web-based services internally and externally.

• Managed editorial consultants for print and electronic materials, and videos.

Publications Management

• Edited and managed the production and distribution of corporate materials, including employee newsletter, annual report, publications, brochures, fact sheets, and donor-oriented communications.

Food Marketing Institute Washington, DC 1998 – 2001

Trade association representing the supermarket industry

Communications Project Manager

Corporate Communications

Produced key association publications, background information profiles on hot topics and industry issues, and scripts for governmental relations conferences.

• Conceptualized, planned and coordinated association’s monthly newsletter.

• Developed and coordinated the association’s media briefing program at industry convention, providing

media attendees with a direct forum for gaining insight into current and emerging issues.

• Researched, wrote and coordinated the production of industry facts, a state-of-the-industry publication, for dissemination in media.

• Wrote continuity script for government relations conference.

Council for Professional Recognition Washington, DC 1989 – 1998

Offers credentialing program for early childhood providers in Head Start and other programs

Production Manager

Developed and produced all Council materials – from design and layout to marketing, distribution and inventory management.

Publications Management

• Created framework for production department at start-up.

• Designed layout and coordinated the production of all Council materials, such as curriculum books, informational brochures, applications, forms and video covers.

• Conceptualized, planned and produced an 8-page quarterly newsletter on trends and issues on the Child Development Associate (CDA) credentialing program.

• Edited material for grammar and editorial style consistency.

• Managed off-site publications inventory system to ensure adequacy and accessibility of materials.

• Developed in-house editorial style guide and established editorial/production policies.

USDA Graduate School Washington, DC 1993 - 1995

Training and Development

Developed and taught one-day workshop: Newsletters: putting it all Together. Designed to introduce participants to principles of newsletter production – from writing and editing to printing, marketing and distribution.

Education

• Master of Arts, Communications, Howard University; Washington, DC

• Bachelor of Arts, Journalism, University of Michigan; Ann Arbor, MI

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