Event Marketing / Fundraising Specialist

Scott D. Hetrick

*** *** ** *** ******** IN ****8

828-***-**** (Mobile) 574-***-**** (Office)

*********@*****.***

PROFILE

Professional Contractor with 15+ years of diversified experience in the Public Relations, Marketing, Promotions, Sponsorships and Management field.

OBJECTIVE

To work with an organization or company that can utilize my professional skills while increasing the awareness for a variety of clients or causes.

PROFESSIONAL SKILLS

• Brand Marketing

• Cause Marketing

• Charitable / Philanthropic Events / Tournaments / Programs

• Consulting

• Event Marketing / Promotions / Management

• Event Media Relations

• Hospitality

• Interactive Services

• Mobile Marketing

• Product Sampling Promotions / Programs

• Research / Evaluation

• Public Relations

• Sponsorship Sales / Client Services

STRENGTHS

• Sound organizational skills

• Solid leadership capabilities

• Strong assessor of situations with proven problem solving capabilities

• Professional writing and verbal communication skills

COMPUTER SKILLS

• Fluent with both IBM & Macintosh computer systems

• Microsoft Office (Microsoft Word, Excel, Publisher, Outlook, Access and Powerpoint)

• Frontpage

• Pagemaker

• QuarkXPress

• Adobe Illustrator

• Corel

EDUCATION

University of Missouri – Columbia

Degree: Bachelor of General Studies

Major: Sports Marketing and Management

PROFESSIONAL EXPERIENCE

Overland Strategic Solutions:

Marketing Director May 2008 – Present

Responsible for:

Designing Marketing, Educational and Strategic Programs for International programs (Kenya, Rwanda, Uganda, Haiti and Dominican Republic); Creating Strategic Alliances and Consulting

Creative Concepts June 1994 – March 2001, January 2003 – October 2005 & April 2008 - Present

An independent consultant / contractor, specializing in public relations and marketing: Primarily focusing on the development, public relations, sponsorship/ fundraising/donations, client services and management of events and grassroots programs.

Clients include: Entertainment & Sports International, Picasso Enterprises, Professional Business Financial Network (PBFN), NFL Players Golf Club, Coca-Cola USA, EA Sports, Nike, Reebok, Adidas, Champion, Pennzoil, Pepsi Cola Corp, Dr Pepper, Evian, Hi-C, Streetball Partners International/USA Sports America, Saturday Sports Company, ’62 Sports Group, Heffernan Interactive, The Kerry Group, Event Specialists Inc., and Highway One Communications.

Programs: Additional Descriptions Available

• Principal Family Fun Fest (Minor League Baseball)

• National Finals Rodeo

• NASCAR Las Vegas 400

• ’05 Super Bowl – Las Vegas

• NFL Players Golf Club (Kids Golf Jam, Huddle Party and Super-shoot Out)

• NBA EA Sports Sprite Live Ride (Coca-Cola, EA Sports and NBA)

• Nike Fan Jam (1997 NCAA Final Four and Nike)

• Nike Fan Festival (1996 Summer Olympic and Nike)

• Streetball Partners International / Universal Sports America (Hoop-It-Up, Spike-It-Up, Air-It-Out, Let-It-Fly and Yardball)

• Saturday Sports Company (Main Street Hoops, Casino Queen Beach Volleyball Championships and Spikin’ It)

• ’62 Sports Group (St Louis Rams, Bilikens, Blues, Chicago White Sox, Cubs, Chicago Bears, Conf USA and MVC)

• Pennzoil Stop & Go Challenge Tour (Pennzoil)

• MLS Soccer Celebration

Charitable programs: The American Cancer Society (Coaches vs Cancer, Dan Kelley Golf Tournament and Longest Day of Golf Tournament), Easter Seals, Multiple Sclerosis Society, Special Olympics, Creative Sports Incorporated, and Mid America Transplant Services Learning Center.

Asheville Parks and Recreation Department:

Sponsorship Director October 2005 – December 2007

Responsible for: Corporate Fundraising for the Asheville Parks and Recreation Department, through sponsorship (cash, in-kind, trade, donations and media) for programs, facilities, athletics, tournaments, special events and festivals.

• Increased over all sponsorships from $800 K to over $1.5 Million

• Tripling media sponsorships

• Increased cash revenue sponsorship and donations from $500K to $800 K

MacDill Air Force Base Outdoor Recreation

Outdoor Adventures & Special Events Director April 2001 – November 2002

Responsible for: Design and implementation of Special Events and Outdoor Adventure Programs, development and coordination of marketing strategies (including website development, direct mail & marketing campaigns, media and promotional flyers), Event planning for base special events and tournaments and managing monthly program budgets.

Foot Locker

Assistant Manager January 1993 – January 1994

Responsible for: Scheduling work staff, training work staff, merchandising sales floor, general sales, inventory management, setting up promotional displays and daily opening and closing reports.

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