Sales, Marketing and Business Development
Resume:
V. KIPP ACTON
Fort Lauderdale, FL 33316
*******@***.***
SALES, MARKETING AND BUSINESS DEVELOPMENT
B2B / B2C / Multi-Channel Development
Key Accounts / Sales Management / Retail
Wholesale / P&L / Startups / Turnarounds
Growth Strategies / Negotiations
Branding / Distributors / Training
I have developed and implemented strategic
sales and marketing plans for numerous
consumer products and services that have
produced record-breaking sales and increased
profits. Additionally, I’ve launched new products and services as well as restructured sales and operational infrastructures for maximum
effectiveness.
Utilizing my sales and business development
expertise in wholesale and retail channels, I
have boosted corporate visibility of industry
leaders such as Avon, Fossil, Estée Lauder and
L'Oreal. I am especially strong in …
Establishing strategic direction and leading
corporate sales initiatives
Turning around declining revenues and
underperforming territories
Maximizing growth and competitive advantage
in challenging markets
Taking product/services from concept to
market successfully
Building and leading high-performance
teams that consistently exceed sales goals
Experienced in startup, growth and turnaround
situations, I’m known for my instincts for what
will sell, and my ability to drive an organization
towards success.
BS from Western Michigan University.
(Full Athletic Scholarship)
CAREER SUMMARY
VP of Sales (East), Michelle Williams Group, LLC (MWG), 2010 to present. MWG clients are entering the cosmetic marketplace for the first time, expanding to the next level or broadening distribution to a specific channel. Responsible for acquiring new clients, developing sales strategies, building sales teams and key account management.
Executive Consultant, Acton International Business Group, LLC (AIBgroup), ($250K consulting firm), 2007 to present. Leads sales and marketing of business consulting services in small and mid-size B2B and B2C environments.
VP of Sales, Michele Watches, ($50M division of
Fossil, a $1.1B int’l marketing / distribution firm),
2005 to 2007. Developed aggressive sales
strategies. Designed new Field Territory Manager
program for top accounts (i.e. Neiman Marcus,
Saks, Nordstrom and Bloomingdales). Managed a
sales team of 23 and $2M budget.
Avon Products, Inc., a $6.8B wholesale, retail and
direct seller.
VP / GM, 2003 to 2005. Created Avon China’s
short and long-term wholesale/retail strategy.
Repositioned in-store image by redesigning store
fixtures and merchandising schematics for all
retail channels, including Walmart.
VP of Sales, Training & Merchandising (Retail /
Wholesale), 2001 to 2003. Directed conception,
development and launch of beComing brand.
Created sales strategies. Negotiated in-store
layouts, installation and merchandising
schematics.
Executive Director (US Retail Business
Development), 1996 to 2001. Directed start-
up/rollout of “first in history” retail channel.
Opened 79 mall outlets and 4 stand-alone stores.
Managed 21-person staff including marketing,
merchandising, sales, training, store operations
and 250+ Beauty Consultants.
Earlier: VP of Sales,Ralph Lauren Fragrances. Director, Estée Lauder/Aramis.
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