Project Manager Marketing
Resume:
CLOYCE J. WALL | resume
Dallas, Texas 75248
Phone: 214-***-****
Email: ******@**********.***
Portfolio: www.cloycewall.com
LinkedIn Profile: www.linkedin.com/in/cloycewall
CAREER SUMMARY
Creative and results-oriented communication professional with extensive experience in developing strategic design solutions for successful marketing campaigns. Proven record in creating marketing materials that generate positive sales, and market response. Award winning publication designer experienced with academic, fine-art, trade, technical, catalog, and editorial projects of all sizes. Highly skilled project manager experienced in development, planning, and scheduling.
EXPERTISE
+ Graphic Design - Marketing communication, advertising, and branding
+ Book & Publication Design - Academic, fine-art, trade, catalog, and technical
+ Exhibit Design - Museum, tradeshow, and environmental
+ Illustration - Photographic, technical, and informational
+ Copywriting - Marketing, academic, and technical
KEY SKILLS
+ Concept development, art direction, and implementation across all media
+ Brand development, product naming, and art direction across all media
+ Project planning, scheduling, and management
+ Fluent in Adobe CS, and Microsoft Office
+ HTML and CSS
EDUCATION
BFA, Midwestern State University
Graphic Design and Photography
PROFESSIONAL EXPERIENCE
Senior Graphic Designer | July 2009 – December 2011
McGraw-Hill/Education | Responsible for design of marketing materials including RFP responses, business proposals, brochures, product sheets, mailers, PowerPoint presentations, and exhibit displays. Produced materials for traditional offset and digital presses. Created interactive elements for email campaigns and micro websites. Supported the creative needs of 50+ sales representatives in an extremely fast-paced environment. In 2010, completed 300+ design projects, and increased this output by 60% in 2011. Also, was a member of an IT committee that supported the technology needs of a 26-person department.
Senior Graphic Designer | 2006 – 2009
Aquent for CTB/McGraw-Hill | Designed visual elements for state and national assessment program proposals including informational graphics, charts, diagrams, and document templates. Worked with proposal managers, and program managers to develop visuals illustrating complicated multi-step processes. Created text templates for proposal editors, and managers to produce visually consistent documents. Also, implemented a web portal for users to access current versions of templates, and other project related visuals.
Creative Services Manager | 2003 – 2006
CTB/McGraw-Hill | Developed and implemented the creative aspects of national marketing communication plans. Hired and managed 8 person senior level design staff. Responsible for product designs, advertising, marketing campaigns, collateral, proposals, product catalogs, tradeshow visuals, sales conference materials, presentations, and website graphics. Worked with content manager to produce cohesive, consistent, and uniformly branded messaging. Managed project schedules, budgets, vendors, and contracts.
Creative Services Consultant | 1997 – 2002
Designed books, advertising and marketing collateral, product catalogs, newsletters, tradeshow graphics, and corporate identities. Developed marketing campaigns and plans. Managed project schedules, project budgets, vendor base, and contract negotiation. Clients included: Wadsworth Publishing Company, Brooks/Cole Publishing Company, Benjamin Cummings Publishing Company, McGraw-Hill/Higher Education, Addison Wesley Publishing Company, Mayfield Publishing Company, No Starch Press, Klutz Press, American Herbal Pharmacopoeia, Al Shugart International, Shugart Technology, YY Software Corporation, WebEx Corporation, Raytek Corporation, and Judy & George Communications.
Lead Graphic Designer | 1994 – 1997
Threshold Enterprises, Ltd. | Managed a 5 member design department for a national nutritional supplement manufacturer and distributor. Responsible for product designs, advertising, marketing campaigns, annual product catalogs, trade show visuals, presentations, and website design elements. Managed project schedules, budgets, vendors, and contracts.
Book Designer & Design Manager | 1989 – 1994
Thomson Learning | Designed and produced 15+ book titles annually. Art directed and managed outside talent for 30+ titles annually. Developed technical illustration, and photography programs for these projects. Contracted and supervised technical illustration firms, photo researchers, and page layout artists. Worked as a team member with production editors, permission editors, and manufacturing specialists to deliver high-quality, on-budget, and on-time publications.
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