Marketing Manager

Career Overview

Results oriented and dedicated professional with extensive experience in direct marketing, marketing analysis and project management.

Career Progression

Conclusive Marketing, Austin, TX

Marketing Analyst/Manager, 2006 – 2008

Consult with clients to create marketing analytic tools, analyze responses and develop strategic marketing plans. Implemented database modeling driven marketing projects. Responsible for developing direct marketing and email programs and campaign management.

Selected Accomplishments:

Event based marketing program for a large automotive company development and implementation. Segmented event prospects through database modeling and email/direct mail communications offers were targeted to each customer based on a multiple of variables. Processed email templates through the web site and performed database updates.

Developed detailed marketing analysis tool for B to B client which increased their ability to analyze competitors and sales trends.

Created new direct marketing program for client which increased their sales productivity and eliminated unresponsive customers.

Database management and updating utilizing SQL.

Educational Communications Inc. , Austin, TX

Marketing Manager, 2003 – 2004

Set direction for all marketing publications for Educational Communications. Led development of all direct mail, collateral, web site content, email and print advertising. Developed key reports which enabled leadership to realize the effects of marketing campaigns and enable the company to invest in campaigns which proved successful. Ultimately responsible for Marketing Budget and P&L.

Selected Accomplishments:

Championed the development of a new, innovative line of graduation products which led to $50,000 dollars of revenue.

Developed consumer reservoir database for marketing division, which enabled marketing campaigns to successfully target constituents which resulted in a higher return response which was greater that 2%.

Increased the customer database for the National Dean’s List publication by attaining a list of 500,000 potential customers. These potential customers were forecasted to increase sales of this publication by 30%.

Career Progression Golfsmith International Holdings, Inc., Austin, TX

Marketing Analyst, 1996 – 2002

Managed the direct marketing program for the consumer catalog, business to

business catalog, Clubmaker magazine, retail stores, email promotions and

outbound telemarketing.

Directly managing database marketer, List broker and printer relationships. Provided key direction on promotions of catalog publications. This included testing promotional offers and analyzing metrics to determine the future marketing strategy that should be implemented. Responsible for forecasting sales at the catalog and customer level. Developed marketing segmentation strategy based on forecasted sales levels. Assisted in determining the marketing department budget.

Selected Accomplishments:

Directly accountable for increase of catalog sales by 50% in 1997 by implementing customer segmentation strategy.

Developed the deferred billing incentive promotion which generated an increase in 25% sales dollars per order.

Increased customer base by 25% through purchasing rental lists from other companies.

Developed relationship with consulting company and created a customer modeling program. This process identified potentially profitable customers and suppressed poor performing customers from mailing. This saved substantial amount of print production costs. Also achieved increased sales per catalog due to mailing better performing segments.

Restructured consumer data base which maintains customer information which enabled our Marketing Division to target consumers with current information which resulted in significant savings and increased the rate of return on our mailing campaigns.

Texas Department of Banking, Austin TX

Analyst / Assistant Examiner II, 1994 - 1995

Responsible for analyzing banks financial data, interpreting results and creating

reports. Discussed recommendations with bank officers. Assistant Examiner in Charge responsibilities: Coordinated assistant examiners work, assisted in writing financial report of the bank and ensured all information was accurate and concise.

Selected Accomplishments:

Promoted to Assistant Examiner II after one year.

Completed Bank Operations School.

Education

Kent State University, MBA concentration in Marketing, May 1993

Bachelor of Business Administration in Marketing, December 1989

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