Marketing Management
Resume:
Margaret Zielinski
540-***-**** *******@***.*** 540 Carillon Parkway, St. Petersburg, FL 33716
Internet Marketing Specialist/eCRM Strategist
Creative marketing design and web implementation through a multitude of online channels that provide unique and successful campaigns. Up-to-date with current software, applications and social media profiles. Effective Customer Response Management through loyalty program support and service.
List of Software/Applications/Tools
• Adobe CS5-- Photoshop, Dreamweaver, Illustrator, Flash
• Visual One-- Property Management System (PMS) by Agilysys installed in hotels with 50+ rooms; interfaces to Internet Distribution Systems (IDS)
• GuestWare-- Customer Relationship Management (CRM) and Guest Experience Management (GEM) software designed specifically for the lodging industry to build customer loyalty
• Ektron Version 8-- Web Content Management System (CMS) software to assist with in-context editing, smart forms, taxonomy, URL aliasing, document management, content scheduling, calendars, metadata support, polls and surveys, etc • ZDriect- Zmail and eCRM system
• Microsoft Office-- Outlook, Word, Excel, Access, PowerPoint
• Notepad++--source code editor
• Google Analytics
• YouTube
Experience
TradeWinds Island Resorts, St. Pete Beach, FL Largest Beach Resort on Florida’s West Coast, specializing in leisure and corporate markets.
Internet Marketing Specialist/eCRM Strategist/Loyalty Program Administrator, 2009 to Present
Working with resort departments, including but not limited to Marketing, Revenue, Sales and Reservations to create a web presence and brand awareness by implementing social media, strategic online marketing campaigns, and the redesign of a loyalty program
• Designand applyonline marketing campaigns including banner ads, postcard emails, and eNewsletters effectively driving brand awareness, bookings and traffic to website, landing pages as well as social media profiles.
• Campaign tracking with Google Analytics and ZMail/eCRM system. Generation of campaign revenue reports andanalyzingresults to ensure the success of future online marketing campaigns.
• Assisting in the creation and execution of marketing plan for the complete redesign of guest loyalty program.
• Integration of CRM software with existing company website and hotel PMS to implement the new loyalty program with a total database of over 60,000 members
• Generating content for online marketing campaigns, as well as the company website, landing pages, and print publications.
• Assisting in the mapping, design and functionality of mobile website.
• Regular maintenance of company website using a Content Management System and html knowledge.
• Daily interaction with loyalty program members and current TradeWinds guests, to answer questions program questions and solve any membership discrepancies.
Freelance Writing, 2008-2009
Freelance copywriting for online and print.
• Article research and preparation.
University of South Florida, Tampa, FL Four-year public University
Equestrian Team Vice President, 2005 to 2008
Co-founder of the USF Equestrian Team and Club. Developed the organization in compliance with University rules and regulations and developed a presence in the Intercollegiate Horse Show Association and local equine community.
• Performing administrative tasks, coordinating with the University Student Government and Sports Club councils
• Assisting any other executive board positions in completing their tasks
• Keeping all membership forms and waivers on file; updating the roster as necessary
• Preparation and presentation of an annual and interim budget
• Event planning
• Fundraising
• Organize and conduct meetings
• Experience with corresponding and keeping amiable connections with sponsors, show operators, trainers, local equine publications, barn and horse owners
• Use of basic marketing skills: promoting the club/team within the University and the equine community
• Regular maintenance of club/team website and logo design
Education
University of South Florida, Tampa, FL
BA in English Literature, 2009
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