Business Development professional with over 10 years experience specializing in sustainability through building deep, long-term relationships. Strong interpersonal skills focused on learning customer’s needs. Excellent research abilities to determine innovative methods to implement solutions leading to successful outcomes.
Strong relationship builder Customer Service
Good listener Insightful interpretation of data
Critical Thinking Organization
Marketing Director (6/15/2012-Present)
Roshini Performance Group
Independent Writing Project (11/1/12-Present)
Integrated Media Sales (5/10/2010 – 10/24/2011)
Industrial Fabrics Association International (IFAI), Roseville, MN
Developed innovative products, in response to stagnant sales, resulting in new business, including attracting customers from the competition.
Evaluated the canceling of advertising by a large, long-term account and developed a plan resulting in the customer resuming advertising.
Won sales contest by achieving a quota no other sales person matched.
Eldercare Advisor (12/01/2009-4/30/2010)
A Place for Mom, Seattle, WA
Connected families with the senior living community that best met their needs, resulting in steady sales.
Networked with eldercare professionals throughout the Twin Cities, generating constant referrals.
Sales and Marketing Representative (12/1/2008 – 11/30/2009)
Skyblue Sales Group, Saint Paul, MN
Represented clients by marketing them together, not as competitors, but as high-level choices, resulting in each one booking an increase of business.
Wrote scripts for sales calls that engendered a higher percentage of appointments.
Advertising Sales Manager (8/19/2001 – 5/12/2008)
Wildlife Art magazine, Saint Paul, MN
Built deep, long-term relationships with artists, galleries and publishers by consistently offering exceptional service, based on the highest levels of integrity, empathy and perception.
Developed a new marketing strategy, based on significant changes and trends in the industry, enabling the magazine to be profitable for six more years.
Grew the client list by 80 percent, resulting in an average of $385,000 in sales annually for the bi-monthly publication.
Archiving data from communications with customers helped close sales in the future.
Advertising Representative (5/20/2000 – 8/10/2001)
South Washington County Bulletin newspaper, Cottage Grove, MN
Developed and implemented, with the Chamber of Commerce, the custom marketing campaign Shop Local, which resulted in a new revenue stream for the newspaper.
Bachelor of Science – Marketing (2000)
Northwestern College, Saint Paul, MN
Owner, producer, writer, film festival organizer, Howard Espinoza Studio – Independent film company (2007 – Present)
Coursework in creative writing at the Loft Literary Center (2009 - 2010)
National Multiple Sclerosis Society – MN chapter – MS Walk participant (2007 – Present)
Business Development, Commedia Beauregard Theater, St. Paul, MN (2009 – 2010)
All In My Mind, Market Research and Education Consultant (2008 – Present)