Award Winning MarCom and Sales Professional
Resume:
BARBARA J TURNEY
Temporary: ***** Leggins Way, Monument, CO, 80132
********@*****.***
MARKETING, COMMUNICATIONS & SALES PROFESSIONAL
•Award-winning MarCom professional with experience leading corporate marketing and internal/external communications including supervision of staff and budgetary control
•Respected leader of creative, multimedia and corporate communications teams
•Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images
•Expert in the technical, conceptual and content development of sales-driving collateral
•Proven writing and editing skills including technical and regulatory experience
SKILLS
--Marketing Strategies & Campaigns --Focus Group & Market Research
--Corporate Communications --Development of Training Materials
--Creative Team Leadership --Sales Collateral & Support
--Product Positioning & Branding --Public & Media Relations
--New Product Launch --Web & Print Content Development
PROFESSIONAL ACHIEVEMENTS
Marketing
•Developed and executed strategic marketing plans to build awareness, image, membership, and enrollment
•Developed integrated marketing/advertising campaigns—using print and electronic media with national and international outreach
•Tailored campaigns for 50+ different markets, effectively managing marketing budgets and developing strategic approaches to address location-specific concerns
•Managed direct marketing and lead generation initiatives
•Conducted market research—gathered data for new product launch and line extension
•Assisted with development of marketing and training materials for new product launch
•Managed strategic internet marketing with specific emphasis on social media and search engine optimization
Corporate Communications
•Created and implemented internal communications for global Fortune 500 Company with 50,000 employees
•Executed internal/external marketing communications for consistent messaging, and to support brand
•Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding effective sales tools for field use
•Designed, produced and implemented annual reports, executive speeches, visual aids, and training materials
•Developed View book generating 9% increase in new student enrollment
•Launched Peer-to-Peer newsletter including concept, design, writing, editing, and production
•Managed production of interactive case study video used for physician training program
•Managed domestic and international trade show exhibits for products and services
Advertising & Public Relations
•Managed negotiation, creation and implementation of ReachMD national satellite radio and e-promotion campaign generating over 300 Podcast downloads in 4-week period
•Managed national radio advertising campaign—generating 10% traffic increase to corporate web site
•Leveraged relationships with Money Magazine to implement national CRM campaign generating a 6% customer response rate
•Managed in-house creative department and relationships with freelancers, agencies, and other vendors
•Produced media kit that demonstrated key analytics and demographics for use in sales presentations
•Wrote, edited and distributed press and video news releases generating over $20,000 in media coverage over a six month period
•Served as chief media contact and corporate spokesperson
Sales
•Ranked in company’s top 2% for sales achievement
•Achieved 100% or more of sales objective—performed 140% to goal Q2 ’07
•More than 90% of sales represented new business
•Ranked #1 in district for market share growth
•Influenced over 50 physicians to attend CME training and certification course
•Presented in-service presentations to groups from 10-50 attendees
•Developed and presented training materials for national sales meetings
EMPLOYMENT HISTORY
AMERITOX, INC., Monument, CO, Consultant, April ’09 —Dec ‘09
RECKITT BENCKISER PHARMACEUTICALS, Denver, CO, Clinical Liaison & Marketing Intern, 2006--2009
ASTRA ZENECA, Tacoma, WA, Sales Specialist, 2002--2004
ANNIE WRIGHT SCHOOL, Tacoma, WA, Director of Communications, 1997--2002
SELF EMPLOYED, Issaquah, WA, MarCom Consultant, 1993--1997
Clients included: MetaWave Telecommunications, CobWeb, Inc., Puglia Engineering and Microsoft
W.R. GRACE & CO., Boca Raton, FL, Information Service Representative, 1991--1993
AMERICAN AUTOMOBILE ASSOCIATION, Lake Mary, FL, Advertising Associate, 1988--1991
EDUCATION/TECHNICAL SKILLS/REFERENCES
Florida Southern College, Lakeland, Florida
Bachelor of Science, Double Major: Marketing & Finance, Minor: Economics
Computer Experience: Microsoft Office Suite, Adobe Creative Suite, HTML
References: visit http://www.linkedin.com/in/barbaraturney (follow link to “Full Profile”)
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