Sales Marketing
Resume:
MARTIN RICHARD ROSEMAN
Miami Beach, FL 33140
****@*******.*** 305-***-****
Summary
At the core, the question is, “will someone buy our product or service.” The answer comes from knowing who Customer #1 is in all possible segments, and having a product that is worth buying. This is what I do; find the customers and refine the product presentation, marketing, sales and training to achieve results. I take the big-picture and combine it with street-level experience at the point of purchase. I am a channel creator and brand steward, a high-level professional with more than 25 years experience in driving revenue growth, profit margins, client acquisition, and customer satisfaction. Once engaged, I apply considerable and tireless focus to achieving all goals and make relationships that endure.
Strategic Expertise
• Adept at envisioning, creating and developing new business strategies, markets and channels
• Able to set a quick research and market assessment plan to test strategies early in the process
• Skilled at the strategies, marketing, and sales details of product launches
• Expert at cultivating strategic business relationships with senior executives in diverse markets
• A team leader able to create marketing, sales and training divisions across borders
• Technical aptitude and business acumen with a consultative sales approach
• Adept at developing and executing strategies that increase revenue and market penetration
Tactical Expertise
• Key strategist offering simultaneous big picture vision and details analysis
• Thrives on opportunities to produce revenue and launch innovative sales and marketing strategies in high-tech environments
• Ability to create, design, edit, and supervise the production of collateral materials in all media
• Can interface with MarCom to develop synergistic plans and programs
• Exceptional communicator with ability to persuade individuals and groups
• Fluent in three languages
Achievements
• Created new markets and partnerships in the Americas, Europe and India/Far East for Cloud services to Telcos, ISPs, SI’s and VAR’s
• Established long-standing relationships with international corporations, regional distributors, and associated vendors
• Exceeded quota and sales goals every year since 1999
• Built and maintained brands that endure
Specialties
New Business and Channel Strategies and Development
Product and Market Research, particularly at Point-of-Sale
Product Marketing, Sales and Key Account Management
Collateral Development in all media
Sales team building and training
Trade show planning and execution
Experience
CytexOne 2009 - Present
Director of New Business Development and Marketing
SVP International Sales
• Created and directed product launches, marketing, sales and training programs for MSP worldwide
• Developed all channel sales
• Designed all marketing collateral and websites
• Created innovated product and sales opportunities
• Built product launches and strategic partnerships worldwide with telco’s, ISP’s, ISV’s and System Integrators
• Sales growth rates range from 120 to 840% year over year
Open-Xchange 2012
Director, America’s Sales (consultant)
• Led Marketing and Sales effort to develop US and Latin American expansion
• Conducted market and product positioning analysis and developed channel sales strategies
• Lead teams in sales training and event planning
• Created worldwide syndication partnerships
• Hunted and farmed new accounts including the largest Hosted Exchange company in the US and the most prominent Cable company in Mexico
Bass Gear Magazine 2007 – 2009
Publisher and Founder
• Created new magazine publication series, print and digital versions
• Managed the advertising sales division and daily operations
• Directed the Art and Print departments
• Grew publication by 400% year over year, to largest circulation in its sector
Sony LatAm (SOLA) 1997 – 2002
Director CDS
• Created and directed product launches, marketing, sales and training for the CDS Division of SOLA in 28 Latin American countries
• Designed POS and Store Design for corporate-owned locations
• Responsible for brand stewardship
• Trained all sales and support departments
• Managed MarCom for Sony Video/SOLA campaigns
• Responsible for over 4,000 employees
• Led CDS to record Sony sales levels in every quarter, ahead of every other division
MAC Consulting 1980 –- 2009
President and Founder
• Directed the operations of MAC, a marketing and publishing company servicing the Consumer Electronics industry with over 300 clients throughout North America. Clients include Sony, Philips, Pioneer, Mitsubishi, Yamaha, Lutron and 300 leading Integration and Electronics Contractors
• Built MAC from a start-up company to the largest direct marketing and publishing firm exclusively for the Consumer Electronics industry. MAC's projects were in extensive use by Electronics manufacturers, retailers and consumers and have appeared in publications throughout the world
Education
Rutgers University Newark, NJ
Post-grad courses, 1988
Rutgers University New Brunswick, NJ
MS, Nutritional Science 1986-7
Hampshire College Amherst, MA
BA, Economics and Public Policy, 1981
Technical Trainings Worldwide
Industry Affiliations and Presentations
Numerous industry memberships.
Lecturer on Marketing at International conferences.
Personal
Listed in Who’s Who in the World 2000+, in America 2000+, and in the East 1999+.
Fluent in English, Spanish and Portugese.
Professional musician, bandleader, reviewer, teacher and recording artist.
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