Sales Manager
Resume:
RON GOLDBERGER
gawtzr@r.postjobfree.com
SUMMARY
A seasoned, creative, energetic and problem-solving Sales and Marketing leader with experience in sales development, sponsorships, fundraising and team management.
This experience is enhanced by strong communication and relationship building skills, advanced negotiation strategies and financial acumen. As a result, will deliver unprecedented revenue growth and sales performance for your organization.
SOME KEY ACCOMPLISHMENTS
• Increased Sponsorship Revenue for The Calgary Roughnecks in excess of 100%. Contacted, and brought in major new clients.
• Created a marketing plan to develop a new weekly newspaper section. Presented the idea, which was approved and has existed and thrived for 22 years.
• Exceeded sales targets 18 out of 19 years. Won nine Revenue Sales Person of the Year Advertising Awards for the Retail Team at The Calgary Herald.
• Won 1st Place Co-Op North America Newspaper Award for RCA branding campaign for a local electronics dealer.
• Opened an Alberta Sales office for Sun Media. Managed all major National Western accounts, including advertising agencies, for 250 plus publications.
PROFESSIONAL EXPERIENCE
SAIT POLYTECHNIC
Sponsorship and Events Manager 2009-2011
• Managing and developing sponsorship strategy to create new revenue streams and opportunities for the institution and various stakeholder groups.
• Exceeding fund development and financial targets for annual campaigns.
SUN MEDIA 2005-2009
National Account Manager (2007 – 2009)
• Managed National Multi-Market accounts and Advertising Agencies for Sun Media’s full roster of media assets.
• Developed 34 new business accounts for the corporation resulting in double digit sales increases.
Business Account Development Manager (2005-2006)
• Developed sales strategies for numerous new publications to sell to new and existing clients.
• Managed a team of six Inside\Outside Advertising Representatives. Used effective sales and marketing techniques to mentor and coach. This resulted in all six representatives that were trained being promoted to higher sales positions.
THE CALGARY ROUGHNECKS 2004 - 2005
Promotions and Sponsorship
• Created sponsorship opportunities to gain new corporate clients. One was Rogers Wireless. Developed an innovative campaign to promote their brand of cellular phones throughout games and into the community.
• Tripled Sponsorship Revenue agreement with Molson Breweries.
• Pioneered a sponsorship format for team sweaters, floorboards, programs, and game broadcasting. This format is now copied as the promotions model by other National Lacrosse League teams.
THE CALGARY HERALD 1985- 2004
Advertising Sales
Senior Retail Sales Representative (1988-2004)
• Highest revenue producer for 9 of 10 last years.
• Strategic Sales Account Management
EDUCATION
• Bachelor of Commerce-Major in Marketing
Concordia University, Montreal, Quebec
• Management and Quantitative Analysis Courses
University of Calgary
• Economics and Business Diploma
John Abbott College, Ste. Anne de Bellevue, Quebec
ONGOING PROFESSIONAL DEVELOPMENT
• Leadership and Communications Program
Certified Toastmaster (CTM), Calgary, AB.
• IBM and Xerox Sales Training.
• Customer Service and Satisfaction Training.
• Professional Fundraising Development Courses.
Contact this candidate