Project Manager, Event Coordinator, Development/Fundraising

Joyce Aschenbrenner

*** **** *****

Morrisville, NC 27560

****@**.**.***

919-***-**** • 919-***-**** (mobile)

Experienced professional in non-profit development of individual and corporate donors; create and implement national, regional and local fundraising events, initiatives and campaigns; cultivate, administrate and market all aspects and personnel required to exceed event expectations and goals.

• Raised significant funding for cancer research by creating and executing national fundraising events and initiatives including the Dick Vitale Gala which raised more than $7 million/six years.

• Created, developed and implemented award campaigns for elite athletes including Dan Marino, Randall Cunningham, Mark May, Tony Dorsett and Greg Anthony, as well as championship collegiate teams; developed and led national, state-wide and local campaigns to create publicity, positive image and community integration for major collegiate athletic programs..

• Pioneer, advocate and mentor for women as second-ever NCAA Division I female sports information director; served a three-year appointment on the Department of Defense DACOWITS (Defense Advisory Committee on Women in the Military); University Senior Woman Administrator, representing the interests of women student-athletes at the NCAA level.

The V Foundation for Cancer Research, Cary, NC

Vice President, Special Projects May 2004-September 2011

Director of Communications and Marketing November 2000-May 2004

Developed, managed and implemented new and ongoing major fundraising events, programs and incentives. Secured major sponsorships, created and implemented marketing tools, supervised and executed all phases of each event.

• Cultivated and secured major gift prospects, significant event sponsors and personally managed relationships with the principals involved with major sponsorships.

• Created and implemented significant national fundraising events including: Dick Vitale Gala, raising more than $1 million annually and featured honored guests (Mike Krzyzewski, Pat Summitt, Tony Dungy, others) and 70+ sports celebrity guests annually; the Spirit of Jimmy V New York Gala, featuring honored guests including Rudolph Giuliani and Lance Armstrong. Created Eat Dessert First! women’s fundraiser in honor of cousin lost to breast cancer -- inaugural events featured cancer survivors Peggy Fleming and Anne Thompson.

• Developed and coordinated national incentives with major sponsors including: Centerra Wine, Miller Brewing, Sharpie, Biagi Racing (NASCAR), Nike; event sponsors: The Hartford, Xerox, Under Armour, Merrill Lynch Private Banking, General Motors and others.

• Created The V Foundation’s national grassroots giving program Show Your Spirit!®; national fundraising initiative Blow the Whistle on Cancer!® for sports officials, and personally enlisted support from the NFL and NBA Referees Associations, collegiate, high school and independent sports officials; secured the Division I National College Football Day® endorsement.

• Administrative liaison and initiative coordinator with V founding sponsor ESPN; co-chair of the ESPN/V Committee, which develops/implements ESPN/V Foundation interaction and initiatives.

o Coordinated V Foundation ESPY Award activities; assisted in the development of the V Foundation/ESPN national annual Radiothon; directed and implemented the Jimmy V/ESPN Comeback Award for college student-athletes.

o Initiated the redesign and directed the annual Jimmy V Basketball Classic New York Dinner Auction; directed Foundation activities in coordination with ESPN and Madison Square Garden for the annual Jimmy V Basketball Classic.

University of Colorado at Boulder, Boulder, CO 1990-98

Associate Athletics Director for External Affairs

Responsible for performance of departments of: fund raising, events, media relations, marketing and promotions, outreach, publications, and spirit; daily direct-report of full-time 20+ person staff; game and event management leadership of 100+ staff and volunteers. Athletics’ administrative liaison to Board of Regents, President and Chancellor’s offices, University ROTC units. As Senior Woman Administrator provided representation to NCAA and conference levels while pursing aggressive advancement programs for women student-athletes.

Defense Advisory Committee on Women in the Services, Washington DC 1995-98

Three year appointment; Member of the Equality Management Subcommittee

Appointed by President William J. Clinton; nominated by Navy Secretary John B. Dalton

Civilian appointee to The DACOWITS, reporting to the Secretary of Defense with the purpose of the study of and recommendations addressing the treatment/role of women in the United States military.

University of Nevada, Las Vegas, Las Vegas, NV 1983-1990

Assistant Athletics Director/Communications

Coordinated and directed the areas of athletic public relations, television and radio, events, and publications. As a senior administrative management team member, developed strategies for fund raising, marketing and promotions, advertising, ticket sales and recruiting. Served as departmental spokesperson and press officer; traveled extensively with men’s basketball and football; created award-winning campaigns and publications.

University of Pittsburgh, Pittsburgh, PA

Sports Information Director, Football Promoted 1981-1983

Assistant Sports Information Director 1974 -1981

As the second-ever Division I female Sports Information Director, developed and implemented major campaigns to create a positive image for athletics programs, staff members and student-athletes; Athletic Department spokesperson/liaison to local and national media; created and implemented promotional campaigns for award-winning student-athletes and earned national honors for initiatives and publications. Promoted from Assistant Director to Director for Football in 1981.

EDUCATION

BS Journalism (Political Science/English minors), West Virginia University

HONORS and AWARDS

CoSIDA Trailblazer Award for pioneering efforts as a mentor and professional peer to foster, advance and sustain high levels of ethnic and gender diversity within college athletics

Dr. Roy Chipman Courage Award by the Leukemia and Lymphoma Society of Western Pennsylvania

Distinguished Alumna, Brentwood High School Hall of Fame, Pittsburgh, PA

Department of the Navy commendation for outstanding service to U. of Colorado Navy ROTC

ADDY® for UNLV Basketball “The Big Year is Here” campaign

CoSIDA publication awards including press guides, game programs and the Hugh Green and Dan Marino Heisman campaigns and Mark May Outland Trophy campaign, Pitt Football

COMMUNITY ACTIVITIES/SERVICE

Leukemia and Lymphoma Society of Western Pennsylvania Golf Tournament Committee Member (2004-2006)

Las Vegas Bowl, Las Vegas, NV(college football) Special Projects Consultant (1998)

Federal Express Orange Bowl, Miami, FL (college football) Media and Event Consultant (1998)

University of Colorado Navy ROTC, Civilian Staff Mentor (1991-1997)

Nevada Special Olympics, Board of Directors (1986-1989)

Nevada Special Olympics Summer Games, Executive Director (1987)

REFERENCES provided upon request.

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