Marketing and Dara

ANTHONY M. BERRENA

**** ** ** **. *** *** Pompano Beach, FL 33064 407-***-**** **************@*****.***

EDUCATION

University of Central Florida, Orlando, FL

Master of Business Administration G.P.A 3.66/4.00

Graduated August 2011; working 22 hours a week

University of Central Florida, Orlando, FL

B.A.: History G.P.A 3.54/4.00 Graduated May 2009

OCCUPATIONAL SKILLS

• Computer skills: MS Office Suite, MS Excel, MS PowerPoint, Qualtrics, Google Analytics, Symplicity

• Highly detail-oriented and organized in execution of all assignments

• Exceptional interpersonal and communication skills

• Library science research experience at a major university

• Experience working in a fast-paced environment as demonstrated by experience in television broadcast journalism

EMPLOYMENT HISTORY

U.C.F. Career Connections, Orlando FL 11/2010 – 8/2011

Marketing and Data Internship

• Provided marketing recommendations for the Career Connections website that led to a 17% increase in customer usage

• Analyzed historical data to utilize trends within the M.B.A. program and then created reports and presentations based on these findings

• Assisted in creating and tracking a centralized internship database

• Extensive use of Google Analytics to forecast usage of the Career Connections website

• Assisted in bringing in 15 companies to recruit at the University of Central Florida

Al’s Army/Navy Store, Orlando, FL 8/2010 – 12/2010

Student Consultant

• Team leader on a project to provide an in-depth company analysis

• Provided recommendations to reduce costs, raise brand awareness, and promote their website

WFTV News, Orlando FL 8/2007 - 2/2009

News Editor

• Worked within a team to edit video segments of the daily news

• Reviewed and edited high school football games for broadcast on “High School Football on Channel 9”

• Was in charge of all boards and graphics that appeared on “High School Football on Channel 9”

Markham Park, Sunrise FL 9/2004 - 5/2006

Receptionist

• Handled all cash, credit, debit, and personal check transactions and ensured accuracy of each transaction

• Sold tickets for park entrance and temporary housing to the public from two days to six month stays

• Provided frontline communication to park patrons in person and via telephone on multi-line phone system

• Provided tours of park including camping grounds, gardens and gun range

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