Senior Product Development Manager

WILLIAM COLLINS

********@*****.*** • 404-***-****

SENIOR PRODUCT MANAGER

Product Development & Marketing / Project Management / Program Management

Dynamic product development strategist and project manager with an 11-year record of driving revenue growth and new product innovation. Designed and customized products/solutions for Napster, O Magazine, FedEx and UPS. Proven experience developing business requirements, leading cross-functional teams and gaining executive level buy-in.

Core competencies include:

• Consumer Packaged Goods • P&L Responsibility • All Emerging Technologies

• Internet/New Media • Directing a Product Team • Online Gaming

• Strong Organizational Skills • Cross-Functional Teaming • Life Cycle

Management

PROFESSIONAL EXPERIENCE

SENIOR PRODUCT MANAGER, January 2008 to November 2009

Consumer Packaged Goods Industry

INTERACTIVE COMMUNICATIONS INTERNATIONAL – Atlanta, Georgia

• Responsible for the planning and distribution of internet/gift card for eMUSIC, NAPSTER, MARVEL, O-MAGAZINE and various online gaming partners.

• Relationship owner and responsible for the P&L for all assigned partners.

• Lead business reviews and strategy sessions with marketing counterparts to increase market penetration in “Big Box” chains and Convenience Stores.

• Lead triangulated meetings with the card owner, retail partner, and other inComm resources.

• Single point of contact for the gift card owner to navigate card production and distribution from ideation through fruition

• Manage and track the progress of the multiple product launches chain wide into Target, Best Buy, RiteAid, CVS, GameStop and Wal-Mart.

• Championed executive level buy-in regarding marketing, design concepts, and print production quantities.

• Collaborated data management, accounting, card production, marketing and managed multiple product launches simultaneously.

Selected Achievements:

• Launched online games such as Zynga, NDoors, and Smith & Tinker

• Responsible for 100% retail footprint growth for eMusic in a 12 month interval

PRODUCT MANAGER, 2006- 2007

Medical Claims Industry

COALITION AMERICA, INC – Atlanta, Georgia

• Responsible for planning, designing, and developing new products enhancements from conceptual stages through the life cycle to optimize profits, meet marketing objectives, and revenue objectives.

• Responsible for the implementation and review of product performance

• Managed and owned the corporate product line of $50M in revenue generation.

• Developed requirements by working with clients, market research and industry analysts.

• Evaluated competitors and teamed with sales for proper positioning of the products to ensure a competitive advantage.

• Developed and executed product test plans and documented test results.

• Developed progress reports for executive level management, status of all projects, and revenue attainment.

• Implemented a web based customer review process to aid in future enhancements.

Selected Achievements:

• Launched software based Questionable Provider file under budget and on schedule.

• Authored the technical specs for software based Consumer Negotiation Service.

SENIOR PRODUCT MANAGER, 2000 – 2005

Optical, CNM (Software), Wireless & Security

BELLSOUTH (AT&T) TELECOMMUNICATIONS – Atlanta, Georgia

• Developed short and long-range capital and expense budgets for Optical products and services.

• Monitored actual expenditures and investigated variances from budgeted levels.

• Responsible for overall profit and loss (P&L) for the assigned product(s), including resource allocation and business case analysis

• Developed pricing strategies and product performance metrics.

• Championed wireless relationship with Verizon to develop a wireless CNM interface.

Selected Achievements:

• Achieved 120% of product revenue objective – Optical and Security CPE

• Championed a wireless CNM interface for anywhere access

• Effective launch and management of a $21M Ethernet product line from scratch

DATA ACCOUNT EXECUTIVE, 1999 - 2000

AT & T, Atlanta, Georgia

HEALTHCARE SENIOR ACCOUNT EXECUTIVE, 1997-1999

ACCOUNT EXECUTIVE, 1994-1997 (Promoted)

BellSouth - Atlanta, Georgia

EDUCATION & TRAINING

Bachelor of Arts (BA) – The University of Georgia

Professional Development:

Toastmasters

Tom Hopkins’ Master Closing

Data Leap 1 & 2 – BELLSOUTH

PROFICIENCIES

Advanced MS WORD, EXCEL, POWERPOINT, PROJECT AND VISIO

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