Manager Sales

HILARY SAPORTA

954-***-**** Cell: 954-***-**** ********@*****.***

POSITIONS OF INTEREST:

Marketing Manager, Event Planner, Executive/Personal Assistant, Office Manager, Property Manager

CORE COMPETENCIES:

- Expertise in Conventional & Internet Marketing, Advertising, Print Production,

Print/Broadcast Media, Direct Mail Programs, Public Relations, Event Planning, Research

- Strategic Thinker

- Outstanding Negotiator

- Strong Computer Skills

- Extremely Organized

- Excellent With Numbers

- Accomplished Networker

EXPERIENCE/QUALIFICATIONS:

Bruce Rossmeyer’s Harley-Davidson (World’s Largest Dealer) – Mar. 2009 – Dec. 2010

Director of Marketing and Promotions for 3 South Florida Dealerships

Duties for all 3 dealerships included:

- Concepting and execution of digital, print advertising and public relations campaigns.

- Creating and implementing promotional programs.

- Representing company at all networking functions.

- Preparing monthly marketing/public relations budgets and ROI analysis.

Accomplishments:

- Last in-store promotion (12/15/10) was instrumental in yielding 7 motorcycle sales and over $35,000 in parts and motor clothes revenue within a 5 hour time frame.

- Consistently achieved monthly performance bonus quota during my tenure with the company.

- Accomplished dealership’s objective of increasing its female audience by implementing “Garage Parties”, which acquainted this target market with the Harley product.

- Charity events exceeded forecasted fundraising dollar amounts.

INKredible Printing, Inc. (Full Service Printing Firm) – July 2005 – Mar. 2009

Personal Assistant to President/Owner of 3 Corporations (INKredible Printing, Inc.,

Blue Ocean Reef and Select Business Investments)

Duties for all 3 corporations included:

- Payables, Receivables, Payroll, Collections

- Negotiate excellent rates for President’s business/personal travel

- Pay all of President’s business and personal bills

- Set up service calls for necessary business and private repairs, event/trade show arrangements

- All trouble shooting in office

- Function as company’s HR department by posting position descriptions on different job boards, analyzing resumes and presenting a short list of viable candidates to owner

Accomplishments:

- Revamped billing structure from regular mail to e-billing, saving the company an estimated $900 in monthly postage costs. This program was my initiative.

- Excellent negotiating skills with vendors in order to bring down company expenditures, saving the company an estimated $7,000.

- Saved President an estimated $10,000 in personal expenditures based on negotiating skills.

HilBern Properties (Residential Properties) – Oct. 2004 - Present

Owner/Property Manager

Duties include tenant liaison/trouble shooting for all repair/maintenance personnel, bookkeeping.

Accomplishments:

- 90% tenant renewal rate

- Helped five (5) tenants progress from renting to owning their own property

- Negotiated best possible pricing for repairs and maintenance resulting in $4500 savings

- Successful in challenging and obtaining lower property tax and insurance rates for 3 HilBern properties resulting in combined savings of $8,000.

Bordner Research (Market Research Company) – Jan. 1998 - Dec. 2009

Supervisor

Responsible for hiring, obtaining security clearance, training, scheduling and managing a team of interviewers. The responsibility of this team was to collect tourism data, on behalf of the State of Florida. A program created by the late Governor Lawton Chiles.

Accomplishments:

- “Dependable, honest and always completes her work in a timely fashion. Fully capable of making on the spot decisions that ensure the reliability of the data. Always meets the objectives of the research.” – Diane C. Bordner, Ph.D., President, Bordner Research, Inc.

- “Ft. Lauderdale is one airport we don’t have to worry about” - Joan Lange, Manager, Bordner Research, Inc.

Emerald Group Associates, Inc. (Full-Service Advertising/Communications

Solutions Agency) – Sept. 1989 – Dec. 2007

President

Clients included: Entenmann’s National Bakery Products, Kraft/General Foods, Boboli Italian Bread Shells, Whirlpool, North Broward Hospital District, Women’s HealthCare Specialists, TooJay’s Gourmet Deli Chain, Sun International

Accomplishments:

- Worked with Entenmann’s National in launching the Fat Free/Cholesterol Free and Reduced Fat Lines in the Southeast Market area. Created all promo items in 8 days to distribute to sales force, major grocery store chains and the media.

- Member of creative team that launched “Proud to Be Drug Free” and “Proud to Be Me” public relations campaign events for Entenmann’s. Helped coordinate Press Party to launch and introduce program to the community. Assisted in the selection and hiring process of NFL stars, Marcus Allen and Dan Marino, as program spokespersons.

- Helped Kraft/General Foods launch events introducing Boboli Italian Bread Shells into the Southeast Market area.

- Created Entenmann’s Recipe Calendar Program which ran 6 years. Increased product use/consumption 20% within the first year.

AWARDS:

- ABWA Woman of the Year

- Women’s Chamber of Commerce - Women’s Circle of Excellence

- ABWA Member Recruitment Award

- ABWA Member of the Year

- Broward County Gator Club - Outstanding Gator Club

ORGANIZATIONS/POSITIONS HELD:

- LA Lee Family YMCA - Board of Directors

- Gator Club of Miami - VP of Academics, Awarded Most Improved Gator Club,

Started Scholarship Program, VP of Outreach, Secretary

- Broward County Gator Club – President, VP of Academics, Started Scholarship Program

- American Business Women’s Association (ABWA) - Conference Secretary,

- Broward Council Delegate, Chapter Corresponding Secretary, Publicity Chair,

Membership – Co-Chair

- Women’s Chamber of Commerce of Broward – Secretary

- Express Network of Greater Ft. Lauderdale - Membership Roster Director

- Miramar-Pembroke Chamber of Commerce - Leadership 9 & 10 – Co-Chair,

Fall Festival Committee Co-Chair, Leadership 8 – Participant

- National Association of Women Business Owners (NAWBO) - Publicity Chair, Secretary

EDUCATION:

University of Florida, College of Journalism, B.S. in Advertising, Minors in Business and Art

Florida International University, Minor in Photography

References available upon request

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