creative marketing/sales professional

PATRICE M. SCHNEIDER

** ****** ***** *****

Wilmington, VT 05363

***********@*****.***

802-***-**** Res

802-***-**** Cell

SALES & MARKETING MANAGER

Sales - Product Development - Event Leadership - Operations Management - Brand Management

* Dynamic and creative sales and marketing leader with over 10 years experience in project management, layout/design, marketing management, and development of marketing creative.

* Adept at managing staff, operations, and products and leveraging exceptional public speaking, presentation, negotiations, and customer relationship management capabilities.

PROFESSIONAL EXPERIENCE

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RESORT SPORTS NETWORK TV 41 - WEST DOVER, VT - 2007 ñ PRESENT

Provider of television broadcasting with programs geared toward the outdoor enthusiast.

ADVERTISING SALES MANAGER & ON-AIR TALENT

Selected to direct advertising sales, marketing, creative, and on-air talent and to open new markets to areas of Vermont and surrounds.

* Overhauled station sales by achieving $70,000 in one season, compared to the same amount over the whole of previous year.

* Designed concept and secured funding to host Inside Outside, a home maintenance show, driving revenue to $12,000 and capturing an unrealized client base.

* Increased customer base by 25% by generating leads through on-line searches and research, and retaining key customer relationships.

* Enhanced advertising opportunities for station and clients by creating TV programs, exceeding project revenue by $13,000 in new business.

* Obtained business in several previously non-advertising markets, including Manchester and Brattleboro, VT.

* Won national award for branding of a station by creating contest to help brand RSNTV41, and earned $2,000 in revenue.

BENNINGTON HOUSE OF TILE & CARPET - BENNINGTON, VT - 2002 ñ 2007

Provider of flooring and design and installation materials.

MARKETING DIRECTOR & DESIGN CONSULTANT

Recruited to strengthen marketing of products and branding of company, including advertising, event planning, design, and sales.

* Established annual advertising budget of $90,000 by planning and handling all media buys, including TV, radio, and print media.

* Project managed design and layout of new 11,000 square foot showroom, including a green/eco-friendly space, to maximize workflow and enhance visibility.

* Boosted sales of represented products by coordinating highly successful contract events, including scheduling vendor demonstrations.

* Increased customer base and established loyalty with builders/architects, exclusively working with premier builder, Gassetts Group of Ludlow, and award winning architect, Linesync.

* Recipient of the Top Sales Performer Award for consistently exceeding expectations.

LISTELLO USA - PHILADELPHIA, PA - 2000 ñ 2002

Importer of decorative ceramic borders.

DIRECTOR OF SALES & MARKETING

Recruited and managed a team of four independent sales representatives, providing leadership that enabled company to increase sales by 23%, including administration of a $30,000 annual budget.

* Bolstered customer base by opening five large distributors, and marketing products to high-profile national accounts.

* Developed and implemented a highly successful direct marketing program.

* Played vital role in networking of computer system by teaming with technical support.

* Negotiated product placement and monitored other aspects of sales and merchandising by conducting field visits to retail stores and distributors.

* Supported sales and marketing efforts by traveling extensively throughout the East coast and the Midwest.

* Improved profitability and expanded market by launching six product lines nationwide.

PEGASUS AIR EXPRESS - CHARLOTTE, NC - 1999 ñ 2000

Provider of overnight air delivery and express freight.

SOUTHEAST REGION SALES MANAGER

Secured new business, maximized opportunities with existing accounts, and minimized opportunities for the competition in the areas of Georgia, Tennessee, North Carolina, and South Carolina.

* Achieved 18% increase in sales by re-establishing approximately 50 dormant accounts and securing approximately 75 new accounts.

* Marketed overnight air delivery services by effectively negotiating rates, delivery dates, and other logistical considerations.

* Generated leads through corporate networking, cold calling, and direct sales presentations.

Additional experience includes tenure as a Trade Show Coordinator with Palumbo Associates, President/Designer of Demer Art, and an Advertising Sales & Design Associate with the City Paper.

With Palumbo, gained experience orchestrating trade shows for Fortune 500 clients. For Demer Art, designed, developed, produced, and marketed a proprietary line of ceramic home accessory products; launched the business from the ground up to full profitability with oversight of marketing, merchandising, distribution, financial operations, inventory, purchasing, and all staff hiring, training, and performance management.

EDUCATION

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BACHELOR OF ART DEGREE IN ART/ART HISTORY

THE CATHOLIC UNIVERSITY OF AMERICA

Awarded Certificate of Fine Arts from the Studio School, New York, and studied fine arts at the Philadelphia Academy of Fine Arts and the Sir John Cass School of Art in London.

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