e-Business e-Marketing e-Media Interactive Online Marketing SEM SEo
Resume:
SUMMARY ______________________________________________________________________
** ***** ******** ********** ************ in eBusiness, eMarketing, process analysis and behavioral studies with a master’s degree in anthropology. A proven professional with extensive knowledge of organizational structures, corporate culture, business process, marketing, demographics, online user behavior and purchasing patterns, with a unique blend of transactional, organizational and marketing expertise. An academic and eBusiness veteran with highly developed analytical and critical thinking skills adept at change management with experience in a variety of industries including Healthcare, Investing, software development, retail, academia, publishing and professional sports. Designed and developed a Forbes magazine “Top 100 sites on the web”.
PROFICIENCIES _________________________________________________________________
• eBusiness, eCommerce and eMarketing analysis, strategic and tactical planning, and implementation
• Online revenue analysis and strategy development, website (re)design, development and administration, web development team building, web site traffic analysis and management, business intelligence systems analysis, design and development , PPC and Organic SEO management
• Information architecture, usability analysis and reengineering, user interface design, navigational structures, web site organization and layout, and interactive process analysis, design and development
• Software development life cycle processes engineering, documentation model and reporting system design
• Organizational, process, and corporate culture analysis and reengineering. Change management, communication, and resource utilization strategy development and (re)implementation
PROFESSIONAL BACKGROUND ____________________________________________________
05/07- present Penton Media Publishing
eMedia Strategy Director
o eMedia Strategy Development and Implementation. eBusiness Analysis, Development and Management
o Online Audience Development – User group relationship development and management, community development and management (Forums, Blogs, Personalization, User Group / Network Tools Development)
o eMail and Internal Ad Campaign Management, Loyalty and Retention program development
o Database group and Online Production group management. Project Management and Process (Re)Engineering
10/02– present Hughes Global Enterprises, Inc. Consulting & Holding Company
Projects included the following:
Global Online Security (Start-up) Managed IP Security Firm
eBusiness Consultant & Analyst 03/06 – 01/07
o Evaluation and Due Diligence of managed I.P. Security startup
o eBusiness analysis and strategy development, SEO, SEM, email Marketing
o Business Analysis and Project management
World Publications, Inc. (1099 Contract) Publishing
eBusiness Consultant 12/05 - 03/06
o eBusiness analysis and strategy development for World Publication's online initiatives and assets
o Developed and implemented an SEO strategy for classified websites
o Designed, implemented and moderated community forums
o Developed manufacturer reporting process
o Redesigned user interface to improve usability and demographic segmentation for marketing and ad sales
Site Dynamics (1099 Contract) Marketing Agency
eMarketing Consultant 02/06 – 03/06
o Development of eMarketing concepts for the thrift.com campaign
Ole Doc Brown, Inc. (Start-up) ASP / Online Virtual Medical Office
Marketing Director 12/03 - 09/05
o Developed the eBusiness Strategy and Online Marketing plan
o Responsible for the development, administration and maintenance online assets
o SEO strategy development, WebTrends and SmartTag implementation for ROI analysis and reporting
o Bulk Email campaign development, deployment and analysis (in an iterative process)
o Responsible for all online marketing, ad design, development, placement and ROI analysis
The Leadership and Human Performance Institute (Start-up) Software Development
eCommerce Director 10/02- 05/04
o Designed and developed a software system and User Interface for collecting, storing and analyzing performance data across multiple hierarchical groups and determinant factors.
o Developed the LHPI business and marketing strategies in conjunction with other groups
NoDrone, Inc (Start-up) Digital Media Rights Software and Online Media Retailer
Director eCommerce 06/01- 01/03
o Participated in the development of strategic alliances and agreements (VC funding, Best Buy, HP, etc…)
o Development and implementation of the initial EBusiness and corporate marketing strategy
o Developed a business intelligence system to collect and analyze information related to the website
o Managed a team of developers and designers to ensure a cutting edge web experience.
o Served as web site Art Director
05/04- 02/05 Lazydays RV Super Center Recreational Vehicle Retailer
eMarketing Manager
o Developed the eBusiness strategy and marketing plan for all online initiatives and promotional programs
o Bulk Email campaign development, deployment and analysis (using EmailLabs and ExactTarget)
o Responsible for all online ad design, development, placement and ROI analysis
o eBusiness and eMarketing data collection design, implementation and reporting
o Responsible for the administration, maintenance and development company websites
o Re-implemented and administrated WebTrends, SmartTags and developed reporting for ROI analysis
o Paid search engine listing development, optimization, administration and ROI tracking (AdWords, Overture & ePilot). SEO strategy development for organic listings (resulted in a savings of $250,000.00/yr).
o Design, development and analysis of business processes related to customer email collection and updating
o Corporate ad campaign development (for print, television and the web)
04/00-03/01 Eckerd Corporation Retail Drug Store
Managing Director (Webmaster)
o Saved the company 8 million dollars through analysis of a potential partnership and restructuring of the agreement, while still securing all of the proffered services with no capital investment
o Developed of a variety of strategic alliances and agreements (MSN, Excite, American Red Cross, etc..)
o Defined the E-Business strategy for Eckerd and defined the on-line marketing strategy, Coordinated the design team, content group, marketing efforts, and directed all artwork on the various sites
o Engineered complete project life cycle process, in conjunction with the IT department, designed and instituted workflow and documentation processes and instituted a status reporting system to improve efficiency
o Developed a business intelligence system to collect and analyze all information related to E-Commerce
o Responsible for all of Eckerd’s online assets, out-sourced projects and contractors
o Redesigned the Eckerd.com web site (information architecture, navigational structure, Interactive processes, the shopping experience, customer service, the health information section, online Pharmacy, Rx Advisor, and the e-Photo section) and implemented the redesign in less than 4 months with only 5 FT resources
* Prior to transitioning to business I worked as a field Archaeologist both domestically and abroad
EDUCATION ______________________________________________________________________
May 1996, Master of Arts GPA: 4.0
University of Montana, Missoula
Archaeology & Cultural Anthropology
December 1989, Bachelor of Arts GPA: 3.4
University of Evansville, Evansville, Indiana
Philosophy & Anthropology
May 1993, Bachelor of Arts GPA: 3.6
University of Montana, Missoula
Anthropology & Political Science
References furnished upon request
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