Marketing / Communications Exec
Resume:
DON WEST
St. Johns, FL *****
fymwgj@r.postjobfree.com
904-***-**** home
904-***-**** mobile
MARKETING / COMMUNICATIONS EXECUTIVE
Accomplished professional with over 20 years experience in all facets of marketing and communications management. Achievements building competitive advantage, sales support and profitability through communications strategy, marketing program management, public relations program development, marketing communications, branding / positioning, business-to-business marketing. Strengths include:
EFFECTIVE MANAGER
Built and led internal marketing, communications, graphics and sales support teams, and networks of consultants. Directed global teams to implement aggressive marketing initiatives. Resulting programs noted for consistently achieving business objectives. Ability to imagine new services, new opportunities and new ways to capture business.
REVENUE GENERATOR
Developed targeting and lead generation programs at Convergys leading to three new contracts, $50 million annual revenue, providing 150+ new program pursuits annually. Directed global product launch for Motorola saving three months cycle time and $400k expenses. At Stackig, Sanderson & White, helped target and win $150 million international contract.
AWARENESS BUILDER
Designed new business branding / awareness programs for Convergys, Motorola, and Harris Corporation that increased awareness and demand within target markets. Effective market outreach via media, analyst, and customer relations programs. Facilitated improved sales, business development and strategic alliance successes.
PROFESSIONAL EXPERIENCE
Marketing Consultant, Jacksonville, Florida 2005 – 2011
Consulting and services in integrated marketing, communications, and business operations
SunWorks Solar, Jacksonville, Florida, 2008-2010
(Solar energy system engineering, design and installation company
• Initiated new identity, branding, marketing strategies and public relations initiatives.
• Identified and developed proposals for $25M in new business.
• Developed direct marketing programs targeting commercial prospects.
• Cultivating co-marketing / co-selling programs with key retailers and manufacturers.
GeoAge, Jacksonville, Florida, 2007-2010
(Leading designer of mobile data collection, data analysis and mapping software)
• Produced video, web and print case studies with Microsoft, CTIA, Google and Motorola.
• Developed co-marketing / OEM programs with leading mobility technology firms.
• Built marketing team and network of consultants / suppliers.
Other clients include Krill Northgate, Dreamtime Diving, RTR, CTW and FOB (pro bono) and several real estate, technology services and consulting firms.
Convergys Corporation, Jacksonville, Florida 2000 – 2004
Global human resources services outsourcing company
Senior Director of Marketing
Raised market awareness to #5 “trusted supplier,” measured by Ross Research.
Directed research, marketing and sales support for $400 million new program wins.
Created effective advertising, PR, special events and direct marketing programs based on new value proposition / unique capability, increased leads / negotiation activity 4x.
Managed 4 professionals, $2 million marketing budget.
Motorola 1993 - 2000
A leading global manufacturer of two-way radio systems and cellular phones
Senior Manager – Media and Communications, Ft. Lauderdale, FL
Manager – Media Services, Schaumburg, IL
Manager – Technical Communications, Boynton Beach, FL
• Developed successful communications programs, web presence and multimedia presentation / staging for China’s Premier visit (hosted by Motorola CEO).
• Directed global marketing product roll out program; saved $400K and three months cycle time, improved overall quality. Stronger market branding worldwide.
• Developed communications/awareness program for corporate-wide education initiatives.
• Reduced process cycle time 900% for producing private labels on pager products.
• Initiated all-digital development process and quality-focused, quick-react processes to reduce cycle times, increase customer satisfaction, and save $4 million annually.
• Managed 30 professionals, plus consultants and suppliers; $10 million budget.
Stackig Sanderson & White, Indialantic, Florida 1990 – 1992
Award-winning high technology / aerospace advertising and public relations firm
Director of Account Services
• Designed targeted communications program to enhance client image. Via public relations and digital media activities, facilitated private meetings with NASA director and U.S. presidential advisor.
• Created marketing communications strategies and value proposition for new global company. Initially unknown in marketplace, generated $200K media coverage first year.
• Helped client target and win $150 million contract in Kuwait.
Harris Corporation, Melbourne, Florida 1983 – 1990
Major defense contractor for electronics, communications and information systems
Manager – Marketing Communications
• Managed co-op ad campaign for seven divisions within $1 billion company sector; created over 30 new full-page color ads, strategic media plan and media relations support program in less than 90 days.
• McGraw-Hill studies showed dramatic rise in marketplace awareness and preference, led media negotiation that saved each business unit $200K+.
• Managed 8 professionals, plus suppliers; project budgets up to $10 million.
EDUCATION AND OTHER BACKGROUND
BA with honors, History / English, Bethany College, Bethany, West Virginia
Graduate Studies in History, West Virginia University, Morgantown, West Virginia
Graduate Studies in Business Administration, Gannon University, Erie, Pennsylvania
Motorola Management Institutes -- 1994, 1995, 1996, 1998
Convergys Leadership Institute – 2002
Over 1500 hours of professional development training in marketing, management, quality, telecommunications and sales support.
Grove House Support Services, Jacksonville, FL – Board of Directors
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