Sales Manager

GREG BUELL

**** * ******* ** • West Covina, CA **791

Home 626-***-**** • Mobile 310-***-**** • *****@*****.*** • http://www.linkedin.com/in/gbuell

SALES ~ MARKETING ~ BUSINESS DEVELOPMENT ~ SALES MANAGEMENT

Digital/Social /Emerging Media Strategist with Special Expertise in Media and Entertainment Industries

Built Social Media Business Units for Leading Companies That Delivered Millions of Dollars in New Revenues

Results focused social /online media strategist adept in building new business units and partnering with clients to capture emerging digital opportunities. Orchestrated successful social media and digital display campaigns for companies such as Intel, FX, Universal and NBC. Consistently exceed aggressive sales targets. 15 years of Sales Experience; Nine years of Digital Media Sales / Marketing Experience

Key Areas of Leadership and Expertise

Social Media Marketing ~Traditional Media Marketing ~ Mobile Strategy ~ Digital Marketing ~ Brand Monitoring ~ Benchmark Analysis ~Strategic Planning ~ New Business Development ~ Consultative Sales ~ Project Management ~ Client Relations ~ Team Building & Leadership ~ Hiring, Training & Coaching ~ Campaign Creation & Execution ~ CRM ~ Competitive Analysis

PROFESSIONAL EXPERIENCE

EMMANALYSIS, LLC, Los Angeles, CA • 2009 to Present

Social media monitoring firm providing business intelligence to Entertainment, CPG, Automotive, and QSR brands

Vice President Client Development and Strategy

Provide clients with actionable business intelligence, enabling them to understand, participate in, and influence the online social media landscape. Analyze and interpret social media space trends; recommend and deploy strategies. Clients include KIA, Del Taco, Warner Bros.

Representative Accomplishments

• Built Social Media Analytical tools to help create efficiencies in consumer relations

• Contracted to analyze social media trends for QSR, Film and Automotive clients.

• Developed Social Media strategies for major cable network and reduce marketing cost by 16% in the first year.

• Created Social Media monitoring strategy for automotive brand that optimized brand to consumer communications which increase positive consumer sentiment by 15% in the first 3 months.

STEEL MEDIA INC, Los Angeles, CA. • 2011 to Present

Digital Marketing Firm providing Digital and Mobile Media Solutions to client direct and agencies to Entertainment, CPG, and Political clients

Account Executive

Developed strategic relationships with Digital / Mobile planners and Interactive marketing executives. Create efficient digital marketing solutions, utilizing Online / Mobile Display, Social Media and Database Marketing. Clients include: Film Studio Agencies

Representative Accomplishments

• Created Entertainment Vertical with top film and cable network agencies and direct client relationships

• Designed integrated digital campaigns to improve net revenue

• Internally changed business development process providing access to new clientele

• Integrated new approach to CRM

• Cut Sales cycle by using a vertical approach to business development

NEW MEDIA STRATEGIES, Los Angeles, CA / Washington D.C. • 2007 to 2008

$16M industry pioneer and market leader in social media marketing and measurement, with 75 employees

Regional Sales /Business Development Manager

Developed new business across Western and Central US Regions; forged relationships and negotiated contracts with clients in entertainment, automotive, CPG, and technology industries. Specialized in Television, Video Gaming, Youth Brands, and Public Affairs categories. Negotiated numerous multi-month program sales versus one-time sales optimizing revenue streams. Persuaded management to develop multiple language capabilities. Clients Include: Warner Bros, Intel, Nestle, FX Network

Representative Accomplishments

• Exceeded first-year target of $1.5M.

• Reduced marketing costs by 30% by designing seamless strategy to collect data and analyze sentiment in 6 international markets for Warner Bros; delivered intelligence on daily basis.

• Orchestrated cost-effective approach that elevated awareness and built audience for premiere shows on FX Network, Discover and NBC.

• Contributed towards building new team member training, slashing contract lead time 50%.

GREG BUELL • PAGE TWO

Home 626-***-**** • Mobile 310-***-**** • *****@*****.*** • http://www.linkedin.com/in/gbuell

MARKETTOOLS, INC., Los Angeles / San Francisco • 2005 to 2007

Software and market research company providing enterprise feedback management (EFM) solutions.

Vice President Sales

Oversaw development of market research industry’s first Java-based mobile phone survey application. Transformed internal operations, to support entertainment industry market research standards. Improved CRM by implementing SalesForce.com and creating reporting tool for pipeline forecasting. Clients include: Disneyland, Warner Bros., Sony Home Entertainment

Representative Accomplishments

• Lead local Market strategy to position company as leader in innovation for entertainment market research.

• Led reorganization of sales pipeline process which increased new business by $3.2 million in first 6 months; personally wrote $900K.

• Negotiated annual contracts with Sony Home Video that became multi-million dollar account.

HARRIS INTERACTIVE, Los Angeles / New York • 2003 to 2005

$168M consumer research company

Director of Entertainment Business Development

Established company’s entertainment business unit, “HI Entertainment.” Hired and trained staff; created solutions to meet industry client needs. Clients include Warner Bros., Atari, Harrahs

Representative Accomplishments

• Negotiated contracts with “new” in clients such as Warner Bros., Harrah’s and the BCS.

• Closed $2M in first-year billings.

• Negotiated million-dollar contract with top home entertainment film studio.

Warner Home Entertainment to forecast TV DVD sales.

• Won $500K contract with Harrah’s Las Vegas to analyze customer satisfaction with rewards program.

HOLLYWOOD REPORTER, Los Angeles • 2001 to 2003

$40M multiplatform entertainment industry publication

Electronic Media Sales Manager

Directed team of 25 in sales of integrated marketing campaigns. Created turnkey online advertising solutions.

Representative Accomplishments

• Generated $5M in new revenue.

• Positioned The Hollywood Reporter as industry leader in innovative marketing during awards season.

• Trained staff on sales of integrated marketing campaigns, leading to a 15% increase in contracts.

• Produced award-winning Oscar campaigns for 6 major film studios.

VARIETY.COM, Los Angeles • 1999 to 2001

$50 million premier entertainment industry publication

Sales Manager

Created publications’ online advertising category, "For Your Consideration." Consulted on award-winning Oscar campaigns for Miramax. Forged strong consultative relationships with top industry marketing executives; supervise outside agencies; facilitated online at production for studios and agencies.

Representative Accomplishments

• Delivered $2M in first-year revenue.

• Created online advertising category that has been replicated by major publications including New York Times, Washington Post, and the LA Times.

Early Experience

Account Executive, KTLA/KABC, Media Buyer

Exceeded multimillion dollar revenue goals and cultivated accounts with clients such as Southern California Chevrolet Dealers Association, Southern California Buick Dealers Association, and Best Buy,

EDUCATION

LOYOLA MARYMOUNT UNIVERSITY, Los Angeles, CA

BA in Psychology

Other: CSS, HTML, Google Analytics, Sales Force CRM

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