Sales Marketing
Resume:
Donna M. Aguilera
Cumberland, RI 02864
*************@*****.***
SUMMARY: Highly skilled in computer graphics design, layout and creative project management in a large corporate environment and in a non-profit fraternal organization. Excellent motivational ability when working with management and
co-workers on creative team assignments and cost savings programs. Skilled negotiator of printing and pre-press project costs and time tables.
PROFESSIONAL EXPERIENCE
CATHOLIC FAMILY LIFE INSURANCE, Woonsocket, RI 2006 to Present
Marketing Communications Assistant / Foundation Administrator
• Work directly with NE Regional Director to create new company awareness and to increase membership in the fraternal society in the New England region. This team effort grew membership by 20% in one year through streamlined reporting systems, website enhancements and increased advertising through local media outlets.
• Work directly with chapter officers and membership to promote their fundraising efforts with membership communications and local advertising. These efforts increased attendance to events and gave the New England region a record year (2009) for total volunteer hours and funds raised to over $1,000,000 for regional churches and community services.
• Developed and maintain a “chapter” website to assist chapter leaders with financial reporting which decreased paper consumption and decreased the officers time spent filling out and mailing of numerous required forms.
• Assist the Director with planning and data collection for large fund raising events for the Saint-Jean-Baptiste Educational Foundation. Create all signage, advertising, programs, booth graphics, presentations and record keeping forms and registration materials. Donations have increased by 10% each year since 2006.
• Maintain yearly scholarship records, financials, and tax reporting and student information for educational foundation. Created and maintain foundation website to enhance awareness of the scholarship program and other fraternal benefits. Created online scholarship application to make it easy for students to apply for all scholarship benefits. This effort increased student participation by 25% in 2009. Keep students informed on timelines for the application process by using eBlasts monthly to their schools and homes.
• Create and distribute Chapter Newsletter (quarterly) to keep members informed of chapter fund raising successes and Foundation Newsletter (semi-annually) to show donors how their money is being used and to thank them for their continued support.
ALLURE GRAPHICS, Cumberland, RI 2005 - 2006
Freelance Marketing Consultant / Graphic Designer
• Consultant to Senior Management of large manufacturing company to develop Marketing strategy for opening of new manufacturing facility. Created industry publication advertising, PR announcements and direct mail literature to enhance customer awareness of the capabilities and products of a new facility.
• Responsible for the re-design, layout and finished artwork for large company’s sales literature, media advertisements, forms, product specification sheets, product merchandising displays and trade show booths.
• Created multi-media product CD’s and training CD’s to cut cost of printing paper literature.
• Created new logo designs, letterhead, and business cards for small businesses to enhance and modernize their image in the marketplace.
• Designed and maintain small business websites for local Specialty Shops, Condominium Association and Interior Design Group.
AMTROL INC., West Warwick, RI 2003 - 2005
Marketing Communications Manager
• Developed and managed in-house Marketing Communications Department which saved the company 1.5 million dollars in outside vendor/agency creative development and management of marketing projects.
• Created and implemented branding strategy for new corporate structure involving the integration of two companies.
• Instituted new on-line marketing fulfillment program for product literature and marketing materials at a cost savings of $50,000 annually.
• Responsible for the creation, design, layout and finished artwork for all company sales literature, media advertisements, forms, product instructional manuals, product merchandising displays and trade show booths.
• Managed the workflow of three graphic artists and coordinated the creation, production and finished product distribution to field and multi-media services.
• Supervised and assisted in the redesign of company’s Internet web site and responsible for the maintenance of the site.
• Negotiated purchases of printed materials for corporate office and national representatives with local and national printing vendors.
• Created departmental training and customer multimedia sales presentations using PowerPoint for Senior Management Team to enhance the company’s exposure in the marketplace.
AMERICAN INSULATED WIRE CORP., Pawtucket, RI 1984 - 2003
Marketing Communications / Graphic Design Manager
• Responsible for the creation, design, layout and finished artwork for all company sales literature, media advertisements, forms, company image materials, product merchandising displays and trade show booths.
• Managed the workflow of two contracted graphic artists and coordinated the creation, production and finished product distribution to customer base and field sales personnel.
• Instrumental in the creation of award winning literature (Graybar Electric’s Merchandising Program) and marketing programs (AD Marketing Excellence - 2001).
• Creator and web master for company’s Internet web site and responsible for the maintenance of the site. Worked closely with outside production programmers to put web functionality to corporate design ideas.
• Negotiated purchases of printed materials for corporate office and national representatives with local and national printing vendors.
• Created product training multimedia sales presentations for use at customer in-house training programs and at regional and national trade show events and seminars.
• Assisted in the evaluation and purchase of computer hardware and software for departmental management.
EDUCATION
Various courses in computer graphic design. (on-going)
Attended Johnson & Wales University, Providence, Rhode Island
COMPUTER EXPERIENCE
Mac.... Adobe Creative Suite CS-4 (In-Design, Illustrator, Photoshop, Dreamweaver, Acrobat) QuarkXPress, PageMaker, Microsoft Office Professional for Mac (Word, Excel, Power Point), FileMaker Pro
PC.... Adobe Creative Suite CS-4 (In-Design, Illustrator, Photoshop, Dreamweaver, Acrobat), Microsoft Office Professional (Word, Excel, Power Point, Publisher), Microsoft FrontPage, FileMaker Pro
Instructor of PC hardware and software use and technical support liaison.
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